Annette  Lawrence , Palm Harbor, FL 727-420-4041, Making FLORIDA Real Estate EZ  (ReMax Realtec Group)

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Rainmaker
822,578
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Authority: 00000
Surprise: Cranked up to 11 (cue air guitar riff)

This is a 'me too' business.
Have a killer application.

Feb 15, 2018 02:10 PM
Rainmaker
5,440,963
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Authority is low end.... maybe a 3...

Surprise....9 or 10...

Feb 15, 2018 08:57 AM
Rainmaker
3,067,302
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Candice A. Donofrio nailed this one!

Feb 16, 2018 05:20 AM
Ambassador
4,307,764
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Annette Lawrence , Palm Harbor, FL 727-420-4041 - Authority will be a lot lower and Surprise will be a lot higher.

Feb 15, 2018 10:39 PM
Rainmaker
1,101,383
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

top agent in the neighborhood.  Affordable listing fee, preferably do it free.

Feb 15, 2018 11:22 AM
Rainmaker
2,902,215
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

The true value is what prospective sellers place on them - not me.  If they buy it ... it has value.  If they don't, it has no value. 

Feb 15, 2018 10:51 AM
Rainmaker
1,624,923
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I would give surprise a 10 and authority a 0. That's because whatever the surprise WITH stats is, it will prove the authority as a side benefit.

Feb 15, 2018 09:45 AM
Rainmaker
1,631,411
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Surprise with a wow factor then authority.

Feb 15, 2018 09:35 AM
Rainmaker
5,001,825
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Annette,

When we were doing listing presentations, it was never about the stats as those preceeded us..  It was never about the tricks or latest and greatest tools and machinations.  It was about the relationship.  75% of the time our listing forms were signed without even talking about the marketing.

Our clients today are finding the same things, I described above.  They get the listing on the basis of who they are, and everything about them expresses their brand and their ability to perform.  A

 

Feb 15, 2018 09:33 AM
Rainmaker
3,563,469
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

10 for both.

Feb 15, 2018 09:09 AM
Ambassador
4,840,676
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

A view of the how and why always makes the statement more believable.

Feb 15, 2018 09:01 AM
Rainmaker
4,798,978
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

Neither.  The most important is to establish a good rapport with the seller.

Feb 16, 2018 05:30 AM
Rainmaker
4,432,971
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Same as Barbara

Feb 16, 2018 04:35 AM
Rainmaker
1,937,593
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Differentiation 

Feb 16, 2018 03:44 AM
Rainmaker
1,507,472
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Not much to both. I like to connect to people and make sure we smoothly go through with no surprises.I inform them always( during presentation and till the end) about every step that will follow. 

Feb 15, 2018 11:15 PM
Rainmaker
3,985,587
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Surprise maybe but i would bo 5 and 5

Feb 15, 2018 06:23 PM
Rainmaker
3,991,909
Dorie Dillard CRS GRI ABR
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

I'm so with Ron and Alexandra Seigel comment.

Feb 15, 2018 06:15 PM
Rainer
140,210
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Authority 7 

Surprise 3

Both are important. In the end it's all about sales. 

 

Feb 15, 2018 04:34 PM
Ambassador
2,491,368
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  9

Feb 15, 2018 12:41 PM
Rainmaker
1,763,557
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

5 & 5 for me as I am noit a liar and about to say I'm #1 and most people do not like surprises so my listing approach is far removed from these things. BTW I am sure I am in the top 5 of our market for number of listings by a single agent (teams not included) Annette Lawrence , Palm Harbor, FL 727-420-4041 

Feb 15, 2018 12:20 PM
Rainer
353,260
Jim Cheney
Saint Francis Property Santa Rosa, CA - Santa Rosa, CA
Rincon Valley Realtor 707.494.1055

My vote is for Authority.  Surprise is subordinate to the Authority, and probably is what help make you the Authority.  

Feb 15, 2018 11:22 AM
Rainmaker
2,569,903
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Authority or confidence in action is a ten...Think: ownership & mastery

Surprise or luck is always welcomed to a good steward who can command it

Feb 15, 2018 11:19 AM
Rainmaker
1,331,285
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

If one has more than a few years in the business, #1 would be a 2 and surprise would get the remainder.surprise

Feb 15, 2018 10:05 AM
Rainmaker
5,975,228
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I would rely more upon developing personal confidence.

Feb 15, 2018 09:39 AM
Rainmaker
517,481
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I agree with Nina, experience and resources.

Feb 15, 2018 09:25 AM
Rainmaker
3,707,518
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Like Barbara Todaro authority low but surprise very high!

Feb 15, 2018 09:23 AM
Rainmaker
553,946
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Annette ~

I would Authority a 7-8, since you have the supporting stats to show you aren't full of hot air.

As for the Surprise, I would also give it a 7-8 as long as it differentiates you from other potential listing agents and can be backed up.

Feb 15, 2018 09:21 AM
Rainmaker
4,440,339
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Probably nothing for authority, they usually check you out before interviewing.  Surprise, I do have some info in my packet.

Feb 18, 2018 11:18 AM
Rainer
135,518
Anthony Kirlew
Group 46:10 Network @ eXp Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

I beleive your expertise (authority) matters the most. They are hiring you, not the system.

Feb 17, 2018 08:56 PM
Rainmaker
1,315,892
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Most of the listing "presentations" I go on are referrals from past clients or my sphere and they've already "sold" the person on using me.  The Authority element is already taken care of for me and I would rate at a 9 importance (assuming that's the highest, since your scale wasn't defined).

 

Since we only have 9 points to work with, surprise would get a zero.  In reality, we all have the same tools at our fingertips and it's all about execution of those tools.

Feb 16, 2018 09:38 AM