Victoria CB Trees, Principal Broker (Victoria CB Trees Real Estate Services)

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Ambassador
3,981,295
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

About 75% of my marketing budget is spent on print - the online sites are not that expensive and I get great return from them (and I post on about a dozen sites - all are syndicated to many, many others).

Print marketing includes nice, glossy brochures, farming cards, correspondence cards and the occasional magazine ads - mostly done for high-end or 'odd' listings (like equestrian or lake properties).

Mar 10, 2018 10:46 AM
Rainmaker
1,675,830
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Zero for print, zero on advertising on sites. You have a wrong idea on the word advertising. ROI is great on blogging. Do not know the #.

Mar 10, 2018 10:03 AM
Rainmaker
1,616,059
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Zero on print. I have my own website. 

Mar 10, 2018 04:44 PM
Rainmaker
2,966,034
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I mail targeted letters which are printed from my office. It is not enough to attempt to calculate the cost or %.

The Internet is a small amount as well. Blogging is time invested. 

Mar 10, 2018 03:35 PM
Rainmaker
6,209,777
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

What is done will differ in various markets. This will be a good blog topic for you.

Mar 10, 2018 03:05 PM
Ambassador
5,072,608
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont do much advertising, once in a while I may boost a post on fb but that is about all i have done in recent years.  Though I am thinking about a postcard campaign, just not sure if I want to go that route.

Mar 10, 2018 02:14 PM
Rainmaker
1,345,053
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

Zero on print.  I get flyers printed but that comes out of the "cost of a listing" bucket.

Internet advertising so far has been zero ROI.  Some almost clients, but nothing worth writing about yet.

Best ROI has been Active Rain and the Q&A section!  Had a couple referrals in and one out because of it last year.

Mar 10, 2018 01:41 PM
Rainmaker
3,888,770
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No advertising of any type any longer!

Mar 10, 2018 01:40 PM
Rainmaker
5,217,552
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Victoria,

It really depends on your market place.  One of our clients only does print ads.  The profit margin is gynormous as is the ROI.  This is an apples and oranges question.  A

Mar 10, 2018 01:02 PM
Rainmaker
1,130,455
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I do not advertise. I'm 100% by referral.

I do market my business and I do market my listings. 75% Print and Monthly.

But, there is a big difference between advertising and marketing.

Mar 10, 2018 12:29 PM
Rainmaker
504,728
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Outside of flyers, we do not do print advertising. 

Mar 10, 2018 11:56 AM
Ambassador
2,527,851
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Reach out to Katerina Gasset.  She is an expert on this topic.

Mar 10, 2018 11:43 AM
Rainmaker
523,872
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

I am not into print, but lately, I been running ads in Luxury Homes. I have been trying to focus more on postcards, being consistent and inspired by Barbara Todaro.        

Mar 10, 2018 10:52 AM
Rainmaker
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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I post to 5 or 6 different sites and all are wordpress plus ActiveRain.... our listings come from offline marketing....initiated by postcards...and the homeowner will go online to see what our internet presence is.... 

I don't buy ads online....  and offline is significantly more expensive but it's worth the expense....my referral fees for each listing pay for mailings and leave me a profit...

Mar 10, 2018 10:42 AM
Rainmaker
526,535
Dave Halpern
Keller Williams Realty Louisville East (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

Zero on print

Mar 10, 2018 09:39 AM
Rainmaker
4,599,347
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I send Just Listed and Just Sold postcards as well as another postcard giving advice if a homeowner is thinking of selling.    I send them bulk, so it does not cost much, and usually get one or two clients per year.

Mar 13, 2018 08:55 AM
Rainmaker
1,508,825
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

I try to print as little as possible, in favor of digital marketing.

Mar 13, 2018 12:43 AM
Ambassador
3,006,989
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

about 10%, but it's simply a "branding" thing, not actual house advertising.

Mar 12, 2018 09:49 PM
Rainmaker
562,122
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

I vary what I do and believe I just need to keep my face in front of the public. Last year, I took out an eye catching one page ad in our upscale CARMEL MAGAZINE. People still remember it although no one was beating down the door to give me business. Although in a round about way I got a big listing because of it. This year I'm putting my money into lead generation and that had an instant result. I've also joined the Chamber again, but that won't really show to the public until the new printed guide comes out mid-year, so we'll see if I get anything from that. I'm all over the internet with various websites that I own, social media (just expanding that ) and, of course, blogging here. I don't pay attention to the buzzwords like ROI (I get a lot of calls from people who want to help me for which they want money, of course) but I just go with my gut feelings about marketing. Everything helps but there is no magic bullet.

Mar 11, 2018 08:24 AM
Rainmaker
2,042,638
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Promotion, advertising is not just thrown money at the problem for a solution. Home grown in your back yard works best unless you don't have the plan Stan. Print is not dead but needs to be used differently and in coordination with your other marketing. YOUR website should be planted, watered, weeded, fed nutrients daily. YOUR social media pages should be populated with your own word. Your local images, videos, blog posts to create authority to expand your reach with healthy helpful not obnoxious presentations of information that saves money and time for OTHERS  Victoria CB Trees ! But printed brochures to stock the tourist information centers, local newspaper ads, some trade journals for niche audiences are part of the budget. Farming for listings needs something to ride inside the mailing. Never put a percentage on it. Invest in equipment to create your media stream.

Mar 11, 2018 07:15 AM
Rainmaker
3,069,284
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Trade secret!

Mar 11, 2018 05:07 AM
Ambassador
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Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

I budget about 50%

Mar 10, 2018 08:27 PM
Ambassador
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Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

This year it is more than I used to do it. About 50% or more of my marketing $$ goes to print ads.

Mar 10, 2018 07:24 PM
Rainmaker
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William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

75% in print ads

Mar 10, 2018 07:03 PM
Rainmaker
506,280
Ellen Caruso
Daniel Gale Sotheby's International Realty - Glen Head, NY

Definitely more on internet advertising! However our office has a deal with a local paper to reserve the back cover each week and my listings go on there depending what we are promoting, like “houses over 1MM”, or “houses under 900K” or “new to market” etc and the few is reasonable about $50.

Mar 10, 2018 05:24 PM
Rainmaker
1,998,531
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I've been print free for 3+ years 

Mar 10, 2018 03:46 PM
Rainmaker
614,890
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

I send out an item of value about 4 times per year.  It is a drip campaign so hard to say which piece brings the sale.  It is about 20% of my annual investment on advertisement.

Mar 10, 2018 02:52 PM
Rainmaker
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Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

The only print advertising I do is forced upon me by my Broker. It's a minimal amout (I think $15.00 a month) but as far as I'm concered it's a total waste of money Victoria CB Trees 

Mar 10, 2018 10:38 AM
Rainmaker
854,330
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Print about $300 monthly.

Internet?  That a pretty comic question.  What does INTERNET mean?

Advertising is limited to Facebook.

The rest of the budget is committed to Internet stalking.

Mar 10, 2018 10:15 AM
Rainmaker
3,765,688
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Virtually none. I will put each listing into Homes & Land at $55 per ad once when we first list... and the rationale here is not the print, but the listing going on their website.

Mar 10, 2018 10:04 AM
Rainmaker
2,059,001
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Great answers are here. Good luck.

Oct 16, 2018 09:44 PM
Rainmaker
3,857,928
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Interesting question and responses 

Mar 17, 2018 06:08 PM
Rainmaker
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Dave Martin (703) 585-4687
Fairfax Realty - Fairfax, VA
Making Realty Dreams a Reality #WeWillGetYouHome

Actually Victoria CB Trees I have never kept track as a percentage what is going to what media.

Mar 12, 2018 04:32 PM
Rainmaker
4,799,256
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't spend any, except for open house ads.

Mar 11, 2018 07:14 AM
Rainmaker
1,707,191
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Pretty close to zero these days. I do put a booklet together when I speak in California to investors, but it is paid for by sponsors.

Mar 11, 2018 05:47 AM
Rainmaker
4,433,283
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Varies.

Mar 11, 2018 04:13 AM
Rainmaker
1,122,948
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

mostly print. Having said that I get 5-7 solicitation cards a week.

Mar 10, 2018 07:00 PM
Ambassador
3,986,387
Debbie Reynolds, C21 Platinum Properties
Platinum Properties- (931)771-9070 - Clarksville, TN
The Dedicated Clarksville TN Realtor-(931)320-6730

Other than busienss cards, postcards, and flyers nothing on print. I gave up newspapers and homes magazines years ago. 

My internet exposure does pay off and it is a lot less monetary investmentt than print media was.

Mar 10, 2018 06:34 PM