Know your value

Communicate it well.

Ask what's most important to the seller.

Nordstroms Never Panics When Walmart Has a Sale

Your confidence in yourself is always a winning strategy.  One of our clients competed with a 40 person team and got the listing. I don't have enough specifics about you or your marketplace, nor do I know who you are. to give you an answer beyond that.  A

I will win this one, if you have any questions or concerns you call or text or email me and you get me....period...

I just do my thing.. I have been a solo agent in this regard forever and if someone wants white-glove, hands-on, personalized that is not discounted, they will hire me. The person who hires the kind of seller you are referring to is not my kind of client and I don't compete with them. 

Can't care about who else sellers are interviewing or what kind of discounts might be offered.

Solo

Develop rapport and relationship.  Build on your experience, expertise and attention to high touch service.  Discuss how you considered a team approach but wanted to leave nothing to chance.  Your experience outweighs discounts others may offer. 

I tell my clients to contact me at their convenience and I will always personally respond at my first available moment. Finally, this clients business is more important to me as an individual than it could possibly be to an assembly line or volume approach.  They are one client of a small amount I deal with at the same time, not one of hundreds or even dozens. 

Aside from being well-prepared, personable, responsive and just ME, I show them MY value.  I pull the competition's stats AND mine (side-by-side) right then and there!

You can't argue with live data. I've never lost one, when they share with me who my competition is.

Personalized, individual service.  When they call me, I pick up... not some random person on my team.

Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D nailed this one!

The strategy is always the same ... I go in well prepared. 

What do you offer over them?

What sets you apart?  Why 30 people working on a listing is not necesssarily a good thing. Things get lost in the 'hand off'.

EASY, to let the seller know you get what you pay for in a discount broker. Then to go over what benefits i provide with full service, answering my own phone and being there through each step of the selling process. The mega group can not match personal service when they have each member doing a different task. 

My marketing plan.  

There are no less than _____ strategies that have _________ proven to be effective when competing directly with ______, ______ and ______.

However it would be reckless to share such effective resources when it is unknown if the recipient of this information has the education, skill or understanding to implement directives responsibly.

I do my research, know the market, bring the data, and am myself. I don't actually worry about who the competition is. Sometimes I win, sometimes I don't. It's all good.

Sling shot and a rock bullet pointing how you would do it and make the connection with the seller that this is a big deal and you take it serious. Explain your strategy, show them how you would do it and ask questions so he or she feels they are partners in the process. So them how you do a better job. Video, blogs, more sharper images, more exposure, more detail, something to separate you and help distinguish you from the pack wearing the blue and gold R.

Be your self and bring more value to the relationship.

Well, I'm not a solo agent, i'm a broker with a team.

I'm going in to see IF I want the listing. 

They have to be 100% sure they want me.

Love what Thomas J. Nelson, Realtor, ePRO, CRS, RCS-D mentioned! Nordstroms does not panic when Walmart has a sale!

Good question! 

And I'd be ready for every objection. A discounted broker is easy,  but a team would be tougher since they often have more resources... I'll have to know who they are. 

Many great responses.

       Find out what the Seller is trying to achieve, then provide that service to them.

They pay for 40 years of experience and knowledge when I take the listing. . . 

Show them you "know" technology and how to use it to sell their home fast and for the right price.

If you are just placing their home in the MLS, you'll lose the listing because they'll feel like you are doing next to nothing.

Furthermore, stress they'll be dealing with one person only - you, and you are always available.

I know my strengths, and how to sell them, and I am far to qualified to discount.

Here is my best advice....stop worrying about what your competition may or may not be doing. Just be the best you can be.

If I gave one hoot about what others are doing, I would have shut my "solo agent" doors 25 years ago.

Stop second guessing...they have more agents and more money...so what??

Eve

I have found that a single point of contact works best in almost every undertaking. A systems approach and proven methods are my success. If I needed 30 people to fulfill my endeavors in real estate I would have quit a long time ago. Do I use subcontractors, certainly, however, none will answer to you but me. It's that simple!

It wouldn't make a difference in what I do, and how, to demonstrate my concerns for understanding the potential clients needs as well as possible and how I will fulfill them.

No special strategy here. I am always me and that is usually enough to carry me to victory.

I had to deal with a huge team once, adn there was a lot of missing communication within the team.  For example, we updated our offer to include NO APPRAISAL or LOAN contingency- which was a big deal for this 1.5 million dollar home. I send in proof of funds for the cash to cover the purcahse if the appriasal or loan did not come through.  THe listing agent as reviewing offers with the seller and called to ask me a question.   HE HAD not received the update, even though I talked to a memeber of his team the day prior.   This was , of course, what sealed the deal for us, but it could have easily been missed, due to the size of his team. 

Individualized service is huge in my book. 

I present my authentic self - I'm well prepared and have a strong marketing portfolio ready to share!

The fact that you will be the one doing the marketing, listing, negotiations, etc.

Bigger is not better... ask Jenny Criag.....only one person should be communicating, in order to have a deal run smoothly and no miscommunication.... so what's the point of having a 30 person team vs a single agent??? 

Demonstrate why you will be the best selection.

Knowledge. Experience.  Authenticity.  In other words...Just be me.

E

Good luck 

You have NO competiton. And this question is as old as time! There are NO new objections! 

There is just one me. No clone has been found yet.

Be yourself.

Present your strengths. 

For sure, a lot to learn about this subject and great answers.

So many great answers. I hope one of them was right for you. 

Be myself, offer my personal services, and usually do very well!  

You get me from start to finish and this is my commission for a job well done.

Give them what you have and let the chips fall where they may. It is not a question of competition and comparison, it is about what you can do.