Tony Lewis, Summit Real Estate Group Valencia & Aliso Viejo (Summit Real Estate Group)

Spam prevention
Ambassador
4,509,199
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Various topics appeal to a larger pool of readers, Tony. Like the newspaper, readers read what they are interested in!

Jun 24, 2018 06:37 PM
Ambassador
5,696,016
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

The act of sending Something out is more important than the what.

Few people read what is sent, they just notice that you sent them something..

Jun 24, 2018 06:42 PM
Ambassador
2,604,443
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

  Consistency is the key. 

Jun 24, 2018 08:43 PM
Rainmaker
938,105
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

No I actually like the diversity of information.

Jun 24, 2018 05:57 PM
Rainmaker
4,430,942
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Why do you think this is a problem? Different strokes for different folks and people will read what they are interested in.

Jun 25, 2018 03:51 AM
Rainmaker
1,346,142
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

My Newsletter only has one specific topic each month and it corresponds and complements my direct mailer.

Jun 24, 2018 09:30 PM
Rainmaker
599,685
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

However you can successfully "touch" your client base is a good thing.  

Jun 24, 2018 09:20 PM
Ambassador
4,721,167
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I thnk variety is good to appeal to a broader audience

Jun 24, 2018 09:06 PM
Rainmaker
536,307
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

A variety of topics is good. People have a variety of interests.

Jun 24, 2018 06:53 PM
Rainmaker
4,244,027
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Each market will be different. I have read about success stories using newsletters.   I think it could be successful if the effort is consistent and your market finds it useful. 

Jun 24, 2018 06:20 PM
Rainmaker
3,070,784
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Debe Maxwell, CRS nailed this one!

Jun 25, 2018 05:29 AM
Rainmaker
4,507,359
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Rent control is a tough subject until it is defined. Not sure of your area or the definition of rent control. As for content, the more imposrtant thing is consistency of delivery.

Jun 25, 2018 05:24 AM
Rainmaker
914,708
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Actually, the front page should have about 5 headlines

Those headlines announce each of the five convictions EVERYONE makes every year, and yes, real estate could be one of those topics.

The thing is you can not know which of those five are at that moment providing a portal of access.  For example:

Until I purchased my Honda Pilot, I did notice them on the road. Now I spot them all! I have provided access to bypass my RAS if a marketer knows to exploit it. 

In the communities you identify there are observable clues that identify the portal available to you. Exploit it!

Only you know how much of your population has real interest in rent control. In most owner occupied residential communities, that segment is not large.

 

Jun 25, 2018 05:17 AM
Rainmaker
4,799,651
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

It's good to have more subjects to engage more people.

Jun 25, 2018 05:17 AM
Rainmaker
786,078
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

My newsletter has a load of different topics and it amazes me how many people actually read it.   I do concur that the key is consistency over content. 

Jun 25, 2018 04:44 AM
Rainmaker
1,667,126
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

As Debe Maxwell, CRS wrote. Diverse subjects I believe will capture more readers

Jun 25, 2018 03:50 AM
Rainmaker
429,934
Joseph Domino 480-390-6011
HomeSmart - Scottsdale, AZ
Real Estate Made Easy

I used to send out a newsletter that would contain several columns like Upcoming Events in the area, current trends in decorating, news about the market, sales statistics, etc. I tried to offer something for everyone. I think it worked pretty well.

Jun 24, 2018 08:19 PM
Rainmaker
2,052,375
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I don't think it's too much Tony Lewis .

Jun 24, 2018 06:55 PM
Rainmaker
1,708,235
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Eother will work if the content is good.

Jun 25, 2018 05:57 AM
Rainmaker
2,683,552
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

opinions have the potential to divide...

Jun 25, 2018 05:38 AM
Rainmaker
3,986,000
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

There were 2 agents that used to  do one. USED TO

Jun 25, 2018 07:57 PM
Rainmaker
6,961,863
Roy Kelley
Retired - Gaithersburg, MD

Send out the information that generates results for you.

Jun 25, 2018 01:58 PM
Rainmaker
4,275,984
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Well out daily newspaper is getting so small, maybe you are on to  a new business.\

 

Jun 25, 2018 11:12 AM
Rainmaker
1,424,650
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I don't think it's too much and I'm also not in favor or rent-control.  I hope the Contra-Costa law stays in effect, which will help prevent similar measures from impacting our areas and single family homes.

 

My newsletter content is the following:

  1. An article from my dog
  2. My active, coming soon and recently sold listings
  3. Upcoming events for the month and key dates in history for the month
  4. A real estate article
Jun 25, 2018 10:49 AM
Rainer
2,930
Jutta Lunario
NextHome Complete Realty - Tucson, AZ
Real Estate Agent Serving Greater Tucson Area

No, we live in times of instant messaging and little time for reading. I believe a few subjects of value a one perhaps 2 page max is more beneficial.

Jun 25, 2018 09:43 AM
Rainmaker
1,759,139
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

I actually think that the Buffini style is better with one good subject per month or every other month.

Jun 25, 2018 08:51 AM
Ambassador
3,145,204
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I can't say for certain.  I do know that one size does not fit all.  The more you have the more likely you will have something for most of the readers .... if they are in fact reading it. 

Jun 25, 2018 08:28 AM
Rainmaker
711,284
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

I'd have to see the newsletter...

Jun 25, 2018 07:01 AM
Rainmaker
4,433,809
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Yes.

Jun 25, 2018 06:57 AM
Rainmaker
2,051,130
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Only if you can get a good ROI

Jun 25, 2018 06:27 AM
Rainmaker
5,579,057
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

I've never used newsletters....

Jun 25, 2018 06:12 AM
Rainmaker
5,261,880
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I put alot of different information in my newsletters too, as not everyone is truly interested in what the market is doing.

Jun 27, 2018 09:48 AM
Ambassador
4,316,065
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Tony Lewis - I would prefer not too many things in the newsletter.

Jun 25, 2018 10:38 PM