Okay well first, I don't need to work. Let's get that out of the way right now. So that online lead is going to have to convince me that I need to lift my pinky to work with them. If they do they hit the motherlode!

First and foremost, I PHONE THEM! That breaks the ice and if they answer and we have a conversation, we quite often wind up working together.

I don't spam them, I offer assistance and let them know I'm here to help. 

I call them right away. If they don't answer, I leave a message and also send them an email. If I don't hear back, I try to call back again a day later. I continue every so often until they either tell me to drop dead or they are ready to move forward. 

I respond to the inquiry in as timely a way as it is possible.  What's next regarding any follow-up will/ may vary.

It is automatically assigned to our inside sales department

I call them or email them and ask questions.

Since I don't buy leads the first this I would do is scratch my head and say where did this come from.

Call, the text and then email.  They go into my data base and will receive monthly newsletters for as long as they have the email address and I'm still in business.  I will put them in the reminder and follow up the next day and then a few days later then a week later and them three weeks later and then a month later.  This is done until they respond.  Once they respond it runs itself.

Three attempts.  If they don't respond, I move on.  I have a good enough setup that I don't need to chase a lead.

 Call them by telephone immediately.

 If they are legit, stay in touch daily. 

Check to see if the lead is legitimate...usually it is not

I try to call first, if no call, i email from Liondesc where I can see if they ever opened it. If info is valid, I follow up every day for 5 days, after that less and less. 

We set up an appointment, collect their info, sign a buyers agency, and send them off with my agent to get the job done.

I pull up the MLS & call them ASAP.

Mostly i receve listing leads, i look up the home to see if listed and if not pull the tax card and call them

I tried to respond within 15 minutes if it is from a reputable person or agent.

Pick up the phone and call the lead.

I respond.  If not phone number on the contact form I respond via email asking them to provide their phone number so we can chat.  If they do not provide a phone number ... we are done.  I don't chase legs or beg for business.  
Ironically, I'd estimate 90% of the online leads I get from my website call me! 

If they provide a phone number I call them immediately.  If not, I email them to let them know I am here to assist, and to answer any questions they may have or provide information.  I may send them 2-3 follow up emails, but if I don't hear back from them, then I stop.

Depends on the lead.

I try to get them to engage in a phone conversation to see if we are compatible, what they are seeking and if I can be of service. Next is a personal appointment. Then we establish the best form of communication towards achieving themgoal

Based on the 'online resource' that created the lead my first contact is to offer something of great value to them. Something of such value that if they decline I know they need to spend more time in the incubator.

It depends on where the lead came from, what it's for, how much information the lead left.

We have an inside sales person who manages our incoming leads (unless the lead comes directly to me or another team member). We respond to leads quickly. Follow-up is done by phone, email or text until we establish a relationship or we are told to stop. Trying 2 or 3 times does not get the job done.

I was NEVER pushy with any lead.  I dazzled them with my brilliance, so what choice did they have?

Seriously, I provided the info they requested and gave them what I might consider additional pertinent information.  The art of asking questions can't be overstated.  I always ended the conversation (or contact) with an offer to provide more information so I had a reason to contact them again.  Just keeping my promise. 

I agree with Michael Jacobs 

Respond and add them to the database and email lists.

I get many leads on my web sites, but few respond to my emails.  They usually have an agent, or not ready to buy/sell.

I'm an emailer.

3 strikes policy. After that delete.

I make a contact right away. Phone if I get a number otherwise whatever choice Ihave

I have auto msesages and then I reach out with a personal message. If there is a phone number I call and I set them up on a drip and check in every week or more often if they need it.

I define what they want and if it is in my wheelhouse I pursue it. If not I politely turn them donw.

Tammy does it all the time..... she establishes a rapport and closes for an appointment to meet the potential client...once they meet, it's a done deal.

I at least try to call them and welcome them abroad and put them on a drip cycle

I telephone quickly... ask a few questions and secure an appointment...

Most of the agents I work with use something similar to this:

- initial call
- initial SMS, email, ringless voicemail, all spaced out by a couple minutes.
- wait 1 day, repeat
- wait 2 days, email only
- wait 4 days, email only
- wait 7 days, email only

Action based automation kicks in after initial contact attempts. This means they'll only be contacted again if they are actually visiting the website to view properties. If they do, we automatically try to contact them via SMS, Email, and some agents use ringless voicemails.

This automation can be set to only start xx days after it last ran, so not to annoy people.

By the way, property alerts are automatically set for all leads according to the searches they initially performed, or property pages they viewed.  

Same as Debe