Praful Thakkar, Andover, MA: Andover Luxury Homes For Sale (LAER Realty Partners)

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Rainmaker
712,421
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

Facebook certainly works for me! Not sure it would work in New York City but in a small community with only a weekly newspaper & no local TV or news.... Facebook plays a role in News and events and whats going on... we advertise our listings and they are seen, discussed and bought because they are seen on Facebook 

I have never paid for Google.

Aug 02, 2018 12:04 AM
Ambassador
1,706,870
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I stayed with Google over Facebook becasue of selling investment. If I was a more geographic farmer I might do Facebook. I stopped Google ads about 4 years ago.

Aug 02, 2018 04:52 AM
Rainmaker
791,986
Peter Mohylsky. Beach Expert
PrimeSouth Properties - Santa Rosa Beach, FL
THE BEACH IS OPEN

What is your metric for ROI?  Qualified lead to take to the closing table on the buyers side?  Seller leads?  What is the goal and what is your strategy to get there?

Aug 02, 2018 04:30 AM
Ambassador
3,932,557
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I would have to say organic Google is best for my ROI.

So, Google ads would only be icing on the cake, I would assume.

Aug 02, 2018 07:15 AM
Rainmaker
1,660,245
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

FB, drill down target with your business account.

Aug 02, 2018 04:55 AM
Rainmaker
3,718,060
Richard Weeks
Dallas, TX
REALTOR®, Broker

Neither

Aug 02, 2018 04:35 AM
Rainmaker
170,986
Denise Copeland
Home Sales Palm Beach - Jupiter, FL
Jupiter Abacoa Sales & Beach Front Luxury Homes

Facebook hands down!

Aug 02, 2018 02:06 AM
Rainmaker
1,570,851
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

No clue

Aug 02, 2018 06:36 AM
Rainmaker
3,827,480
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

No idea.

Aug 02, 2018 05:28 AM
Rainmaker
3,261,484
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I do not like either. I prefer a consumer ready, willing and able to buy or sell to be a successful lead. Working my referalls lead to to more. It can be a waste of money fishing for massive leads that take massive time to go through, contact and in the end just lead to a thinner wallet. 

Aug 02, 2018 05:20 AM
Rainmaker
5,535,622
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Anita Clark and Katerina Gasset for those opinions.... authorities....

Aug 02, 2018 05:14 AM
Rainmaker
3,718,282
Nina Hollander
Coldwell Banker Realty - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

What Peter Mohylsky said. The two sites most likely offer distinct advantages depending on what your objective is.

Aug 02, 2018 05:11 AM
Rainmaker
849,160
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Proper FB ads have the shortest time to closing. Working with a licensed FB affiliate yields the best results.

Google ad are best for list building and filling the pipeline. These are way up-stream. Best results are achieved when the advertising understands the process in which 'interneters' make decisions.

FB and Adwords become more equal when the marketing message announces REBATES. However, the Adwords creates an environment that compels the marketer to have in place the bandwidth to respond and sort a large number of inquires.

The delima: 1000 leads of which 5 are valid or 100 leads in which 5 are valid.

Aug 02, 2018 05:08 AM
Ambassador
2,522,586
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Parked and reading.

Aug 02, 2018 04:48 AM
Ambassador
2,757,671
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

You will get good ROI on both. Each of the platforms is for different goals and focuses. 

When you do google ads- you get a great boost of SEO for your pages you send the link and traffic to. Google also does some decent retargeting. 

The leads are going to be either very cold or very warm on Google ads. I have a client who was spending $3,000 per month on google adwords and he was doing about 12 million a year in business from his hot list. 

I changed his targets and I coached him to reduce his ads to $1,800 per month, increase the price range because he was attracting too many people who wanted to buy a 100K condo for 25K. Hehehe... so we changed the target, the avatar, the geo targets, etc. 

Once we did that within 6 months he had sold over 22 million - doubled his business but cut his ad spend in half. But he WORKED his leads! 

He is great at relationship building! 

Facebook - everyone should do ads on FB. It is a no brainer! 

I love what Gary V says about it: 

Aug 03, 2018 11:33 AM
Rainmaker
2,375,938
Anita Clark
Coldwell Banker Access Realty ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

My experiences are only with FB ads and the results have been very good.

Aug 02, 2018 02:27 PM
Rainmaker
707,711
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

Reading, not parked.

Aug 02, 2018 06:35 AM
Rainmaker
1,381,651
Wayne and Jean Marie Zuhl
Samsel & Associates - Clark, NJ
The Last Names You'll Ever Need in Real Estate

I think there's more to ROI than simply placement. A fantastic and compelling ad on one medium is going to do better than a poorly done ad on the other.

Aug 02, 2018 06:01 AM
Rainmaker
3,069,179
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Door #2

Aug 02, 2018 05:33 AM
Rainmaker
3,847,330
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No experience with any of these mediums for advertising.

Aug 02, 2018 05:26 AM
Rainmaker
4,558,534
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I do Google for my money.

Aug 05, 2018 01:51 PM
Rainmaker
2,057,703
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Organic Goodle 

Aug 04, 2018 07:58 PM
Rainer
234,275
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Boosted articles (ads) on FaceBook for me... 

Aug 03, 2018 07:13 AM
Ambassador
4,388,062
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Haven't done any Google ads so can't say. Sounds like some testing is in the works...not doubt it varies by market, type of ad, etc.

Aug 02, 2018 09:44 PM
Ambassador
5,027,909
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

My adblockers seem to block all but the "sponsored" posts on fb.

Aug 02, 2018 08:39 PM
Rainmaker
611,692
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & OC Laguna Nigel

Facebook since I've never use Google.  How does google ads work?

Aug 02, 2018 04:21 PM
Rainmaker
1,991,710
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

My best guess FB 

Aug 02, 2018 03:34 PM
Rainmaker
499,471
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Facebook is much cheaper than Google in our market. Both are effective. 

Aug 02, 2018 11:20 AM
Rainmaker
522,177
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Just closed one off Facebook.

Aug 02, 2018 09:47 AM
Rainmaker
6,158,892
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I do not know.

Aug 02, 2018 09:40 AM
Rainmaker
1,336,663
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I have not run google ads, but I have run facebook lead gen ads.  I'll usually pick up 3-5 warm leads in a week's time span.  I just run leads trying to sell my listings.  I could probably convert one or two of those warm leads into clients, but that's not my focus.

Aug 02, 2018 09:17 AM
Rainmaker
70,194
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Google Adwords

Aug 02, 2018 08:14 AM
Rainmaker
2,947,568
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

We all want the best ROI - right. 

I do not ads on FB or G.  At least not yet.  I wish you all the best with your efforts with ads. 

Aug 02, 2018 08:06 AM
Rainmaker
1,117,565
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I'm literally doing a comparison test with my latest listing now.

So far it's Google.

Aug 02, 2018 07:19 AM
Rainmaker
4,433,127
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

no idea

Aug 02, 2018 07:19 AM
Rainmaker
5,169,326
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

No idea.

Aug 02, 2018 06:48 AM
Rainmaker
4,799,006
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I don't know.

Aug 02, 2018 06:14 AM