Facebook certainly works for me! Not sure it would work in New York City but in a small community with only a weekly newspaper & no local TV or news.... Facebook plays a role in News and events and whats going on... we advertise our listings and they are seen, discussed and bought because they are seen on Facebook 

I have never paid for Google.

I stayed with Google over Facebook becasue of selling investment. If I was a more geographic farmer I might do Facebook. I stopped Google ads about 4 years ago.

What is your metric for ROI?  Qualified lead to take to the closing table on the buyers side?  Seller leads?  What is the goal and what is your strategy to get there?

I would have to say organic Google is best for my ROI.

So, Google ads would only be icing on the cake, I would assume.

FB, drill down target with your business account.

Neither

Facebook hands down!

No clue

No idea.

I do not like either. I prefer a consumer ready, willing and able to buy or sell to be a successful lead. Working my referalls lead to to more. It can be a waste of money fishing for massive leads that take massive time to go through, contact and in the end just lead to a thinner wallet. 

Anita Clark and Katerina Gasset for those opinions.... authorities....

What Peter Mohylsky said. The two sites most likely offer distinct advantages depending on what your objective is.

Proper FB ads have the shortest time to closing. Working with a licensed FB affiliate yields the best results.

Google ad are best for list building and filling the pipeline. These are way up-stream. Best results are achieved when the advertising understands the process in which 'interneters' make decisions.

FB and Adwords become more equal when the marketing message announces REBATES. However, the Adwords creates an environment that compels the marketer to have in place the bandwidth to respond and sort a large number of inquires.

The delima: 1000 leads of which 5 are valid or 100 leads in which 5 are valid.

Parked and reading.

You will get good ROI on both. Each of the platforms is for different goals and focuses. 

When you do google ads- you get a great boost of SEO for your pages you send the link and traffic to. Google also does some decent retargeting. 

The leads are going to be either very cold or very warm on Google ads. I have a client who was spending $3,000 per month on google adwords and he was doing about 12 million a year in business from his hot list. 

I changed his targets and I coached him to reduce his ads to $1,800 per month, increase the price range because he was attracting too many people who wanted to buy a 100K condo for 25K. Hehehe... so we changed the target, the avatar, the geo targets, etc. 

Once we did that within 6 months he had sold over 22 million - doubled his business but cut his ad spend in half. But he WORKED his leads! 

He is great at relationship building! 

Facebook - everyone should do ads on FB. It is a no brainer! 

I love what Gary V says about it: 

My experiences are only with FB ads and the results have been very good.

Reading, not parked.

I think there's more to ROI than simply placement. A fantastic and compelling ad on one medium is going to do better than a poorly done ad on the other.

Door #2

No experience with any of these mediums for advertising.

I do Google for my money.

Organic Goodle 

Boosted articles (ads) on FaceBook for me... 

Haven't done any Google ads so can't say. Sounds like some testing is in the works...not doubt it varies by market, type of ad, etc.

My adblockers seem to block all but the "sponsored" posts on fb.

Facebook since I've never use Google.  How does google ads work?

My best guess FB 

Facebook is much cheaper than Google in our market. Both are effective. 

Just closed one off Facebook.

I do not know.

I have not run google ads, but I have run facebook lead gen ads.  I'll usually pick up 3-5 warm leads in a week's time span.  I just run leads trying to sell my listings.  I could probably convert one or two of those warm leads into clients, but that's not my focus.

Google Adwords

We all want the best ROI - right. 

I do not ads on FB or G.  At least not yet.  I wish you all the best with your efforts with ads. 

I'm literally doing a comparison test with my latest listing now.

So far it's Google.

no idea

No idea.