Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY)

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Ken Jones, ASA | Broker & Appraiser
Kenneth J. Jones, Inc./Global Valuations - Newark, NJ
Commercial Real Estate Broker & Appraiser

Andrew Mooers | 207.532.6573 By others, I'm considered a "senior."

By my own standards, I'm a 28-year-old guy trapped in a body that's just a little older.

I neither look nor act my age (whatever that's supposed to be).

And, I totally refuse to live in a death camp (a so-called "adult community"). I've been an "adult" since I was 18-years-old. I don't see why people think other communities owned by younger people AREN'T "adult" communities; they're not children. Right?

Time is a creation of the human mind. In fact, time does NOT exist.

I believe each person deteriorates at a different rate from others.

As for me, I'm NEVER going to retire because I'm NEVER going to be "old" enough.

Dec 04, 2018 05:15 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

I am not old, just aged like fine wine! Some days yes and some days just old!

Dec 04, 2018 04:49 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

I think 'somebody else'! ūüėé

I may whip out the 'listen kid I'm old enough to be your granny' on occasion, but it's usually in fun.

I did tell a young snot-nosed astrologer the other day that before she figured out she could do data entry to generate a chart she can't read, I could cast one by hand w fountain pen.

"What's a fountain pen?" Hahaha

I also think it would be better to shine up the attributes of the properties you're marketing to 55+ rather than identify them as a niche. Or, identify them by number the way I just did.

Dec 04, 2018 04:50 AM
Maria Sapio
Keller Williams of Central PA - Carlisle, PA
Real Estate Agent- Carlisle, PA.

You raise a valuable point, that our words matter...and must be chosen with thought and care.

Dec 04, 2018 04:46 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Do you think context is important in this discussion? Not an answer or questioning, just some Tuesday musings.

Dec 04, 2018 04:46 AM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

I think of myself, as I am a senior citizen 

Dec 04, 2018 04:28 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I loved the second half of that video, Andrew! The mindset of the millennials changed drastically when exposed to 'the real world.'

As I've aged, my own mindset has changed as well!

Dec 04, 2018 05:38 AM
Richard Weeks
Dallas, TX
REALTOR¬ģ, Broker

I frequently remind myself I am younger than Mick Jagger and Ketih Richards.

Dec 04, 2018 05:20 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Being 70 years old, I'm technically a "senior." I hate anything calling me a senior, elderly, aged, etc. And I'm not hobbled, frail, or anywhere near almost gone.

Dec 04, 2018 04:59 AM
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

 I agree with Candice A. Donofrio

Dec 04, 2018 04:53 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


My formative years were in a country where the so call "old" people were respected and revered.  At a park in Paris about 5 years ago, I remember people of all ages sitting on benches enjoying the fresh air and sunshine of that day.  There is no segregation needed or wanted,  It is part of the human picture.  We hate the concept of retirement homes, or over 55 communities or the old stereotype.  A

Dec 04, 2018 06:47 AM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I'm sure an ad or post would be written entirely differently by someone in their 20's vs 50's. 

Dec 04, 2018 05:39 AM
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Words need to be used without any hint of possible discrimination or how they might be interpreted. For example, depending on what you're trying to say, such as "good area for the elderly", those with children might find it objectionable or discriminatory, discouraging.

Dec 04, 2018 05:32 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I don't know. I would start with asking a Millennial what they think about their label.

No one LIKES labels but EVERYONE wants to be SEEN. I do not think PC is a player in this labeling exercise.

Dec 04, 2018 04:53 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I don't market to those niches.  I'm not a fan of PC terms in general.

Dec 04, 2018 09:49 AM
Francine Viola
Coldwell Banker Evergreen Olympic Realty, Olympia WA - Olympia, WA
REALTOR¬ģ, In Tune with your Real Estate Needs

I don't like any of these terms, and I also don't like the generational names and categories for people - Baby Boomers, Millenials, etc.  Just market the dang property and don't worry about who should live there.  If you have to be 55+ to live there, then just say that and go on about the amenities.  We have many of these communities where I live, and so many of my clients move in there, and then call me in a year to sell.  They hate living in these communities, and can't wait to move out of "God's waiting room."

Dec 04, 2018 09:08 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Very interesting video!  I loved it.  I have found so much benefit in aging that I can honestly say I have no desire to be my physically younger self.  That's not to say I don't have some physical limitations but those started when I was very young, not as a factor of aging.

Dec 04, 2018 09:02 AM
Fred Griffin Tallahassee Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

        The state song of Florida is, "Down with the Old Folks at Home" (aka "Way Down Upon the Suwannee River").  Our state is nicknamed "God's Waiting Room".

       If I was marketing to those great people, I would go with the standard Florida terms like "Active Community" and "Thriving in Place".


Dec 04, 2018 07:32 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

One foot out the door comes to mind...Words have the power to stir the imaginations and should be used carefully

Dec 04, 2018 07:11 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I do not care for the use of 'elderly' even when I applies to me.

Dec 04, 2018 07:11 AM
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I do not target to seniors.

Dec 04, 2018 06:54 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

No matter what, you do not want to offend those you are targetting to hire you. Words mean everything. I would not use elderly.

Dec 04, 2018 05:54 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

"55+ Active Adults"... age is just a number so complement it properly... Andrew Mooers | 207.532.6573 .... Active Seniors... 

Dec 04, 2018 05:06 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

Since I have plenty of gray hair, guess I am indemnified

Dec 04, 2018 11:45 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I think ... evolution.  

Dec 04, 2018 07:54 AM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Thank you.

Dec 04, 2018 05:52 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

When drawing to one certain age - Active Adults is nice.

Dec 08, 2018 11:05 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I am not a senior yet, so not sure how I feel about the word!


Dec 06, 2018 12:00 PM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Retirement is a choice and being jealous of your time when you do because aquaintenaces will tell you how you should do it, what volunteering you should be taking on, etc. But you the retired have decisions to make at what you love that you are going to plan your life around with the freed up time the 40+ hours used to tap into called work. Thank you for all the comments!

Dec 05, 2018 04:24 AM
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I don't use those words even to target that niche.  I say things like... "one level home, wide hallways and doorways, Master on main, close to medical facilities etc.)  People know they are older and what they need.  They figure it out.

Dec 04, 2018 09:18 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL 305-931-6931



Dec 04, 2018 09:13 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Every day I get a little closer to being one of these folks, what is the proper term these days?

Dec 04, 2018 08:36 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

Age has helped me to gain the wisdom not to use words when targeting buyers that would border on discrimination. Adult communities are defined by laws. If you are not selling in a community that fits the legal description, be careful of what you say and write.

Dec 04, 2018 08:24 PM
William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I don't pre-judge.

Dec 04, 2018 06:43 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

In Florida 55+ communities are getting youger people. It is getting to be real 55+, not 75+. :)

Dec 04, 2018 06:30 PM