Spam prevention
Rainmaker
3,209,775
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

For me as a recipient, it depends.  A random post card or envelope is likely to be tossed. One on higher quality stock or with a time-appropriate message may get read and even remembered before tossing. A personalized letter is mostly seen,  by me, as too desperate unless the addressor is known to me. I imagine the answer will vary by different factors. 

Dec 05, 2018 07:28 AM
Ambassador
2,340,939
Fred Griffin presently on Leave of Absence
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

 Trade-sized postcard, large print.

 Or, handwritten address on a white envelope, with a first class mail commemorative stamp on it. 

Dec 05, 2018 07:55 AM
Rainmaker
2,753,432
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

It really depends Will on what is being sent ... the message, the reader's need/interest in the offering, etc. 

Dec 05, 2018 07:39 AM
Rainmaker
2,849,025
Richard Weeks
Dallas, TX
REALTOR®, Broker

Post card

Dec 05, 2018 07:44 AM
Rainmaker
724,194
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Post cards have better chance of getting a glance before throwing them in recycle bin.

Dec 05, 2018 07:31 AM
Ambassador
1,595,362
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

it depends on what you are doping it for. I do handwritten thank you noteds every day and that is something for an envelope.

Dec 05, 2018 07:17 AM
Ambassador
3,143,558
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Although I love a good letter, we have short attention spans these days - I'd have to say post cards, Will!

Dec 05, 2018 07:16 AM
Ambassador
3,894,485
Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude

Depends on the quality, as Ron and Alexandra Seigel stressed!

Dec 05, 2018 07:15 AM
Rainmaker
3,127,128
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

It depends. Usually a postcard gets a cursory look before hitting the circular file

Dec 05, 2018 07:14 AM
Rainmaker
4,270,786
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will,

I throw away postcards printed on junk paper, and those letters that comes from a mass mailing without reading the first and opening the second.  If it is well done, I pay attention...I happen to hate CHEAP, because, there are so many ways to do something ELEGANTLY that does not require lots of money. A

Dec 05, 2018 07:07 AM
Rainmaker
1,550,676
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

In my case it all depends on the return address on the envelope Will Hamm . I'm going to glance at a postcard but as we just witnessed with the huge onslaught of political postcards many only get a very brief glance.

Dec 05, 2018 07:04 AM
Ambassador
4,000,566
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

A post card is more likely to get read, and much less expensive.

Dec 05, 2018 07:25 AM
Rainmaker
640,225
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

It is advertising that you are talking about. A quick glance will determine my next action. In the recycling or a more thorough review. Both often get discarded before being read. Some get my attention.

Dec 05, 2018 07:25 AM
Rainmaker
1,494,721
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Will .... you know the answer to this so ????

They will read the post card as it is easier.

Dec 05, 2018 10:00 AM
Rainmaker
2,932,014
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

Depends what the purpose of the mailing is.

Dec 05, 2018 09:15 AM
Rainmaker
4,431,350
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

I often do not open envelopes from agents 

Dec 05, 2018 09:12 AM
Rainmaker
1,204,273
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

It's hard NOT to read a post card, since the message is out in the open.  Envelopes from unknown people get trashed.

Dec 05, 2018 09:10 AM
Rainer
233,632
Libby Cousins
Extraordinary Processing - Spokane, WA
Contract Mortgage Processor, licensed in WA

Another vote for a post card. I generally rip and toss junk mail. I toss the post card but generally look at both sides of it since I don't have to take the time to open it. 

Dec 05, 2018 08:55 AM
Rainmaker
149,445
John Henry
John Henry Masterworks Design International, Inc. - Orlando, FL
Residential Architect, Luxury Custom Home Design

I think a postcard is more effective.  I tend to toss 'marketing' material in envelopes without opening them.

Jan 03, 2019 12:25 PM
Rainmaker
3,998,395
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

It depends.

Dec 09, 2018 08:32 AM
Rainmaker
2,411,099
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I think they would be more likely to read a flashy postcard, unless the envelope is made to look like something personal, rather than an advertisement.

Dec 07, 2018 11:23 AM
Rainmaker
3,974,946
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I for one throw both away without taking a second look

Dec 06, 2018 06:42 PM
Rainmaker
4,796,209
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I think it depends on the presentation.

Dec 06, 2018 06:33 AM
Rainmaker
1,385,067
Kat Palmiotti
Grand Lux Realty, Monroe NY, 914-419-0270, kat@thehousekat.com - Monroe, NY
The House Kat

As a recipient, I almost always read the front and back of a postcard. Some envelopes just get ripped up and thrown away without being read (depends on the sender), and if I take out a letter from an envelope, I'll glance through it but won't read the entire thing unless it's very interesting. Which is rare.

Dec 06, 2018 03:21 AM
Rainmaker
2,799,135
James Dray
Fathom Realty AR LLC - Bentonville, AR
Exceptional Agents, Outstanding Results

Hands down, people will open an envelope.

Dec 06, 2018 02:36 AM
Rainmaker
1,471,105
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA

Depends on your presentation.

Dec 05, 2018 11:19 PM
Rainer
117,906
Anthony Kirlew
Keller Williams Legacy One Realty - Gilbert, AZ
Helping You Make Fiscally Sound Choices

More people will definately read the postcard, starting with the company that creates it, all of the people in the mail delivery process and of course the end recipient will have not choice but to see some portion of it even if they choose to not read it all.

Dec 05, 2018 10:14 PM
Rainmaker
5,213,645
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Send a hand written note in an envelope.

Dec 05, 2018 05:15 PM
Rainmaker
377,366
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Post cards always get glanced at, but a hand written envelope - I always open those!

Dec 05, 2018 04:35 PM
Rainmaker
2,412,770
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Postcard that serves a purpose calls to me. The other stuff is old world

Dec 05, 2018 01:56 PM
Rainmaker
983,722
Valeria Mola
SIB REALTY - Sunny Isles Beach, FL
305-607-0709 SIB Realty

I really think post cards.

Dec 05, 2018 01:02 PM
Rainmaker
976,042
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

A hand written envelope gets more attention although once the sender's information becomes known the jig is up and postcards rule once again. You need to find the sweet spot of frequency and offer something for best results.

Dec 05, 2018 12:12 PM
Rainmaker
1,409,727
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL
www.SIBRealty.org 305-931-6931

Post cards

Dec 05, 2018 12:10 PM
Rainmaker
500,264
AJ Heidmann ~ CRS
McEnearney Associates, Inc. - Alexandria, VA
YOUR Alexandria & Arlington, VA Real Estate Expert

Will ~ I use postcards whenever possible since they can see the message and I know I recycle many a letter addressed to our household without ever opening them.

Dec 05, 2018 11:31 AM
Rainmaker
736,541
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

If the 'Sender Address" has no authority, then the Hook on the post card will prove more effective.

EXCEPTION: if the envelop is invitation size, it will be opened and read.

Dec 05, 2018 11:28 AM
Rainer
135,537
Byron K . Jones
Coatesville, PA
List Today - Sold Tomorrow!

Post Card, when i receive a letter i look at the post mark 1st....1st class possible opening....standard immediate trash

Dec 05, 2018 11:12 AM
Rainmaker
58,032
Ricardo Mello
Manhattan Miami Real Estate - Manhattan, NY
Manhattan & Miami Real Estate Agent

Agree with Michael Jacobs

Dec 05, 2018 10:14 AM
Rainmaker
4,825,455
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

a postcard, if there's a graphic that MAKES then hesitate for a moment and glance at it... it works for us...Tammy picked up another listing yesterday.... 

Dec 05, 2018 10:08 AM
Rainmaker
165,753
Erika Rae Albert, Austin Real Estate Expert
E*Rae Real Estate Group- Brokered by eXp Realty LLC - Austin, TX
Exceeding Expectations in Every Transaction

I think the envelope, but make sure it has a hand written address and maybe a colorful envelope.

Dec 05, 2018 09:37 AM