Bernard Gibbons, The English Agent (Compass California)

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Ambassador
2,651,527
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

They are two totally different styles of advertising. First, google adwords for real estate are way more expensive than FB ads are currently. 

But the purpose is different, different audiences, different goals. 

Google adwords is like display advertising, you get like 3 lines, short copy, direct to the sales message or to a landing page to then retarget later. 

You have to get through a lot more leads in google ads than for organic leads. 

Facebook ads- most of the time agents do them wrong and then complain they are not working. 

Facebook ads need to story form, long copy,  like going to a party, building relationships first before you expect business. 

I do a FB live every Thursday at 3 p.m. eastern time. I did 10 sessions on just facebook marketing. 

Ask to join, it is free: 

https://www.facebook.com/groups/1074150979389468/

Feb 05, 2019 08:01 PM
Ambassador
3,007,190
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I believe Anita Clark & Katerina Gasset would both tell you that FB is more cost-effective and to use good SEO tactics to capture the search engine views on your website/blog.

Feb 05, 2019 07:17 PM
Rainmaker
3,124,783
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

I have thoughts but not on this subject though I bet you will receive lots of "information".  Good luck. 

Feb 05, 2019 06:34 PM
Rainmaker
360,753
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Have done both and find Facebook much cheaper, but dynamic searches on Google PPC are very good and cost effective.

Feb 05, 2019 07:49 PM
Rainmaker
4,771
Kodama Koi Farm
Kodama Koi Farm - Mililani, HI
High Quality Japanese Nishikigoi (koi fish)

Google can be really great if you have a specific idea of the keywords you're paying for. Having a specialized person to do the analytics makes sense with Google because its easy to waste a lot of money going after the wrong keywords for your audience. Facebook is easier for an individual to do their own tests, different ad types or target groups. Facebook is much more affordable so it's ok if you are just getting visability or followers, wheras PPC is really more sales converstion focused. 

Feb 05, 2019 10:30 PM
Rainmaker
4,143,879
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bernard,

It depens on your market and your targets. It does make a difference where you are.  Our expertise and opinion on both of these venues is in the high end of the market. I think you have good information and experts here. I just looked at your profile, you are with Compass and that is the high end.  I know your area well.  Wishing you great success.  A

Feb 05, 2019 08:31 PM
Ambassador
3,841,455
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams fox cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard that the roi on fb is higher than G ppc

Feb 05, 2019 06:23 PM
Rainmaker
2,749,757
Richard Weeks
Dallas, TX
REALTOR®, Broker

I have no experience with either.

Feb 06, 2019 03:03 AM
Rainmaker
2,721,105
Kathleen Daniels
KD Realty - 408.972.1822 - San Jose, CA
San Jose Homes for Sale-Probate & Trust Specialist

BEWARE:  I caution you on hiring people to work on your website or SEO services.  There are some people phishing in the Rain for business. I've been burned more than once. I am not alone. I know of many others in the Rain that unknowingly hired the same people. Some got their money back and some did not.  

Feb 06, 2019 01:54 PM
Rainmaker
978,573
Corinne Guest
Barrington Realty Company - Barrington, IL
Barrington Lifestyles

I prefer to go organic but best advice here from Katerina Gasset 

Feb 06, 2019 10:47 AM
Rainmaker
5,072,718
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Follow the posts by Anita Clark

Feb 06, 2019 09:18 AM
Rainmaker
4,701,802
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
"Franklin MA Homes"

follow the direction given by Katerina Gasset she's well versed....an authority on this....

Feb 06, 2019 07:02 AM
Rainmaker
872,398
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

Katerina Gasset has your answer.

Feb 06, 2019 06:16 AM
Rainmaker
1,466,633
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

You can drill down better in FB - that's where I would put my hard earned $. It makes a difference everywhere, in every market if you can target the best people with your dollars.

Feb 06, 2019 06:06 AM
Rainmaker
684,315
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

There are people in AR that are more knowledgable about your question than I. I'm really very old school.

Feb 06, 2019 05:46 AM
Rainmaker
3,026,115
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

No experience with either but you can't go wrong listening to Katerina Gasset on the subject.

Feb 06, 2019 04:27 AM
Rainmaker
718,016
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

FB wins. In my opinion FB is the ONLY marketing an agents needs to do. Although anticipated significant changes from FB, they have done little that affects me.

My FB marketing is managed by a marketing company who also does other forms of more important 'on-line' activity for lead gen.

PPC has proven beneficial to me as a test platform for quickly seeing the words that work and where. They are bogus ads simply to see which way the wind is blowing. Actually, this was one mechanism used in a recent report I shared.

Feb 06, 2019 04:27 AM
Rainmaker
1,792,765
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

Any advertising that charges per click could have run away costs !

Feb 06, 2019 04:12 AM
Rainmaker
2,814,188
Nina Hollander
Coldwell Banker Residential Brokerage - Charlotte, NC
Your Charlotte/Ballantyne/Waxhaw/Fort Mill Realtor

I don't do PPC so I'm not very useful in this discussion.

Feb 06, 2019 03:48 AM
Rainmaker
4,409,306
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

No.

Feb 06, 2019 03:11 AM
Rainmaker
1,485,305
Sandy Padula and Norm Padula, JD, GRI
Realty National - Carlsbad, CA
Presence, Persistence & Perseverance

When we did PPC...years ago, we used as effectively Bing PPC

Feb 06, 2019 01:30 PM
Rainmaker
1,178,637
Ryan Huggins - Thousand Oaks, CA
www.HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

FB is not as cost effective as it once was.  It's now the go-to piece of advice on the net and with the gurus.  I've seen prices double or triple now that it's being saturated.

 

Personally, I'm of the mind to not give FB any money, given their anti-privacy and political views.

Feb 06, 2019 09:25 AM
Rainmaker
4,749,998
Gabe Sanders
Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales - Stuart, FL
Stuart Florida Real Estate

I really have none.

Feb 06, 2019 07:38 AM
Ambassador
1,561,109
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I use neither.

Feb 06, 2019 06:53 AM
Rainmaker
77,705
Peter Mark
House Value - Holiday, FL
House Value

Bernard, before doing any of these, get your site secured  http://eastbayhomesandlifestyle.com/  then do proper SEO followed by facebook ads. You can also use Google my business in the mix.

Feb 06, 2019 06:08 AM
Rainmaker
3,930,082
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Looks like you got some great answers.

Feb 10, 2019 08:53 AM
Rainmaker
3,937,650
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

Sorry , no

Feb 08, 2019 08:22 PM
Rainmaker
610,363
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Hi, Bernard Gibbons. Personally, I do neither. Our Team does advertise on FB. I have no idea how effective it is.

Feb 08, 2019 08:44 AM
Rainmaker
2,931,391
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I like facebook better!

 

Feb 06, 2019 04:57 PM
Rainmaker
2,246,146
Anita Clark
ColdwellBanker SSK Realtors ~ 478.960.8055 - Warner Robins, GA
Realtor - Homes for Sale in Warner Robins GA

What works best? Whatever you commit to, learn to use, and can tweak via a/b testing to generate the results you want. Of the 2, I spend my money on FB ads. They work for me.

Katerina has outlined both choices very well...try them and see which one works best for you.

Feb 06, 2019 04:01 PM