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Rainmaker
861,990
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

"There is no place for discrimination on Facebook"
šŸ¤£šŸ˜‚šŸ¤£šŸ˜‚
A more biased place may not exist.

Mar 28, 2019 07:27 AM
Rainmaker
961,553
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal RealtorĀ®

I've seen noĀ evidence of this BUT I'm not looking for it either. I think the government is simply piling on.

Mar 28, 2019 07:39 AM
Ambassador
3,015,702
Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

I find it laughable... Facebook isn't selling houses or renting them.Ā Ā 

Mar 28, 2019 01:23 PM
Rainmaker
826,678
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Hard to say. I think there are still many ways for people to discriminate without getting caught. If I send post to cards only to certain zips with a high % of white people, and never send any post cards to zips where I know there is a high % of blacks, am I discriminating? A mailing list brokers allows me to choose zips of mainly white people, are they basically doing the same thing facebook is doing? Lots of companies target their advertising.

Mar 28, 2019 09:16 AM
Rainmaker
3,830,820
Richard Weeks
Dallas, TX
REALTORĀ®, Broker

I need to give you the same reply I gave to Buzz.Ā Ā Maybe we should appoint Rober Mueller to investigate.Ā  Currently he has nothing to do.

Mar 28, 2019 08:55 AM
Rainmaker
803,567
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Just saw that. Might restrict future FB targeting for RE purposes.

Mar 28, 2019 07:19 AM
Rainmaker
1,690,478
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I think that this will blow over just like all the rest BUT ... there is a point I guess. I personally do not want to target my ads to people under 28 just because that seems prudent. They might think otherwise.

Ā 

Mar 28, 2019 09:50 AM
Rainmaker
5,570,348
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

discrimination.... it all starts from the top.... facebook can afford the fines.... and I agree with Candice....Ā 

Mar 28, 2019 07:54 AM
Rainmaker
3,853,069
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I can't top Candice A. DonofrioĀ 's response. By the same token, maybe HUD needs to put their attention to better things to help the public with affordable housing, which increasingly seems to be an oxymoron.Ā Ā 

Mar 28, 2019 02:26 PM
Rainmaker
3,971,882
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

The government has time for technicalities since they fail to understand the critical needs of the people who elected them. And those people continue to vote for them!

Mar 28, 2019 12:57 PM
Rainmaker
5,309,051
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Here is my take.  What we are seeing in this instance is group politics.  Groups are formed for the purpose of rattling their sabers.  In real estate or any business marketing you target the audience most likely to buy.  It not targeting race gender, religion, etc, it targeting the right buyer for the right place.  If my client has a home listed at $500,000,  she will market to those homes in $3 to 500,000 neighborhoods or zip codes.  When it comes to a 12 million dollar home the same applies...Who will buy  is where you market!

Mar 28, 2019 11:53 AM
Rainmaker
1,355,908
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

If the prosecuter in the Jesse Smollet case can drop the charges because Soros donated over $400,000 to her election campaign, I suspect the darling of the free speech supression movement that is Facebook will get off with barely a slap on the wrist... at most!

Mar 28, 2019 09:45 AM
Rainmaker
2,604,216
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

HUD doesnt do anything rash...

Mar 28, 2019 07:21 AM
Rainmaker
1,645,342
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

I've wondered a few times if the targeting could somehow be constructed as a violation. Apparently it can. 

Mar 28, 2019 01:32 PM
Ambassador
4,461,046
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

It doesn't surprise me.

Mar 28, 2019 01:22 PM
Rainmaker
1,372,928
Raymond E. Camp
Howard Hanna Real Estate Services - Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

We as agents had better make sure we are also in compliance as s*** rolls downhill!

Mar 28, 2019 10:00 AM
Rainmaker
1,132,095
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

They get all kinds of lawsuits these days.

I think people are going away for soical media eventually.

Mar 28, 2019 09:14 AM
Ambassador
5,165,268
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Considering the current guys in charge, I suspect this is more about going after fb than about caring about fair housing.

Mar 28, 2019 08:55 AM
Rainmaker
6,308,799
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for the alert. Facebook had already announced changes.

Political candidates may not be able to continue with their targeted ads.

Mar 28, 2019 08:46 AM
Rainmaker
1,698,915
Anthony Acosta - ALLATLANTACONDOS.COM
Harry Norman, REALTORSĀ® - Atlanta, GA
Associate Broker

There is no place for discriminationĀ period....

Mar 28, 2019 04:46 PM
Rainmaker
1,620,537
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West & Lend Smart Mortgage, Llc. - Carlsbad, CA
Presence, Persistence & Perseverance

I believe this effort is mis-directed.

Mar 28, 2019 08:45 AM
Rainmaker
872,938
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Just saw an article on it this morning.

Mar 28, 2019 08:14 AM
Rainmaker
1,821,226
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I think it's a good thingĀ Ron and Alexandra SeigelĀ .

Mar 28, 2019 07:35 AM
Ambassador
2,990,766
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

What next?Ā  More legal fees. More disruption.Ā Ā 

Mar 29, 2019 11:46 AM
Rainmaker
708,861
Richard Bazinet /MBA, CRS, ABR
West USA Realty - Scottsdale, AZ
Phoenix Scottsdale. Sellers, Buyers & Relocations

I read the summary yesterday. Had a lot to do with how the ads were displayed by market segment. At least, that's the way I understood it. It did not appear to be intended malicious discrimination.

But it sure is interesting.

Mar 29, 2019 06:10 AM
Rainmaker
3,576,524
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra well it was due to happen sooner or later, must admit not surprised, Endre

Mar 28, 2019 11:27 PM
Rainmaker
727,615
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

this might be a dud for HUD

Mar 28, 2019 11:03 PM
Rainmaker
860,429
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

Facebook has said that it is making changes...again.

Mar 28, 2019 09:40 PM
Ambassador
4,040,963
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

I saw that - I really think they need to spend their resources in places that it'sĀ truly warranted.Ā 

Mar 28, 2019 09:18 PM
Rainer
341,103
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

Just took a refresher CE class on the RE Code of Ethics.Ā  Damn near everything in the Code on the subject of "tageting" is considered discrimination these days.Ā  It's a slippery slope to be sure.

Cheers!

Apr 27, 2019 09:31 AM
Rainmaker
3,784,677
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

No place for it ever.

Ā 

Mar 30, 2019 02:01 PM
Rainmaker
2,007,644
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

I think it involved the targeting of age groups ?

Mar 29, 2019 05:54 AM