Travis Sanders (Keller Williams)

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Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

I don't buy leads. My lead generation is purely local

Apr 24, 2019 05:23 AM
Foster Smith Summerville
Carolina One Real Estate - Summerville, SC
Summerville & Charleston Homes for Sale SC Realtor

I've used them and have my website from them. I never got any great leads with them (tried on and off for years). I do like my website though.

Apr 24, 2019 04:50 AM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

Would recommend many other ways of lead generation other than

Apr 24, 2019 02:00 AM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

not in years...forgot about that site actually.

Apr 23, 2019 11:20 PM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't pay for leads... have not heard that is a particularly good lead generator.

Apr 24, 2019 05:12 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

There is better ways to spend you money. Generate your own leads, share with no one unlike online leads. For instance my Active Rain blog generates more leads than any other source except for referrals. 

Apr 24, 2019 05:07 AM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Never did. Beware in buying leads. It will put you out of business quickly

Apr 24, 2019 05:05 AM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

my review on ALL lead generating companies is to "stay away"....learn to market to get your own leads and strengthen your brand...

Apr 24, 2019 04:35 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Have a profile there and it has not generated anything , but I do not pay for leads and I have not talked w/ anyone who touts the site.

Apr 24, 2019 04:14 AM
Faye Y. Taylor
StepStone Realty, LLC - Floresville, TX
Country Living with City Convenience -Wilson Co TX

Many agents will give you the "I don't buy leads" remark without any helpful suggestions which can be discouraging.  

From my perspective.  I used to team several years ago and we bought zillow leads.  At that time they were fairly inexpensive compared to today.  Our return was decent but not great.  We managed to pay for our ads and make some money.  But we were advertising in an area which was not really local so did not maintain a lot of contact with those buyers.  Which is a bad follow up situation as it drops your SOI members.  Then the cost crept up and we saw our results decrease and we quit Zillow after about a year or 2. 

So after starting back on my own, I decided to try Zillow again.  The rep LIED to me about the leads.  the clicks are very high but the leads are the butter.  I would not agree to a year contract so was in a 6 month contract.  I dropped it and of course, Zillow tried to talk me back.  That is when I found out the real stats and that the sales rep had LIED to me about the leads I should get.  He had said about 60 / month and it turns out there is only 48/month in my whole zip code which is sold to 10 agents.  REALLY?  

So I would say to you Zillow is not a cost productive lead source unless you are prepared to play in the big leagues with the guys who spend thousands per month.

So what to do?  Some of the suggestions here are good but if you are not the social type you might find them hard or too long a game to play (especially when you are at the mixer with 15 other agents) so I would say referrals are your best source but until that long game starts to produce use pay per click.   

There are several people on AR like Bill Gassett, Katerina Gasset, Anita Clark who understand FB and other techniques to up your game which helps in the long run while you are building your relationships.  Read their blogs which will lead you to others on AR who have good advice and don't be afraid to reach out for help.  

There is a strategy for places like FB and others to become top of mind for your area and using that is a long term goal if you want to succeed. 

Call me if you want some more tips and I will be glad to pass along things others have helped me with.

Apr 24, 2019 03:15 PM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

This has been asked many times here.  I do not use them. I generate my own leads.

Apr 24, 2019 07:57 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Sign up with Redfin to become a showing agent getting paid while finding out if a new agent will get any meaningful calls.  Save your self some money. There is Zillow, Realtor etc they are also after your wallet.

Apr 24, 2019 07:36 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I'd like to say even as a new agent and being in a new community BUT I'm going to say ESPECIALLY as a new agent in a new community it is vital for you to get out in person and meet people in person. You need to develop street credibility in the community and you can not do that on line. Get involved with a cause, a charity, a sport. a church... what ever interests you Develop a SOI. You need to get out there and shake hands!

Apr 24, 2019 06:29 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I'm sure there are plenty here on AR. Save your money, they are worthless.

Apr 24, 2019 05:07 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never gave it any thought. Might want to explore some other avenues.

Apr 24, 2019 03:57 AM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Sorry, not used them.

Apr 24, 2019 03:24 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Prop. Mgr, Wenatchee, WA

Hi Travis,  You won't get any support here on lead buying... period! It is tempting to buy leads but you need to spend your time and money building your business.  Join clubs, become a volunteer, get out among people. That's how you get known.  

In your first year, you need to spend a significant amount of time getting knowledgeable about your area, the market and the documents you'll be using.  If all you did the first year was to network and build your knowledge that would be your best investment.  Sadly, most agents are undercapitalized and NEED to generate income. That's when it gets tempting to buy leads, which will take you a lot of time to follow up on only to determine they were worthless.

You indicate on your profile, you are affiliated with Keller Williams.  It is my understanding they have a lot of training available to agents. Take advantage of that.   Contact Bob Crane for some guidance if you're not getting it in your local office.

Apr 24, 2019 08:34 AM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No idea. 

Jun 03, 2019 05:38 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I use MY phone.

Apr 24, 2019 06:46 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I do not.  

Apr 24, 2019 05:19 PM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties is not one of the major players in the portal market anymore.  Realtor and Zillow have the lion's share.  Just google any listed address in your area and look where shows up in the search results.  Something like 85% of people don't go past the third result.  I believe it's around 40% don't go past the first result.


That alone should tell you the value of a lead.  Now, I do find their Q&A section useful, but not as a lead gen.


As others here will say, there are much better ways to prospect than by giving money to portals for tire kicker leads.  If you generate your own, you won't be dependent on the whims and price increases of zillow/realtor/etc.

Apr 24, 2019 10:51 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I do not.

Apr 24, 2019 07:08 AM
Roy Kelley
Retired - Gaithersburg, MD


Apr 24, 2019 07:02 AM
Greg Cremia
Shore Realty of the Outer Banks - Nags Head, NC

Some agents are very successful with it. They usually tend to not talk about it around here. How expensive any lead generation system is, really depends on the rate of return. You can spend an outrageous amount of money on a system and it would be considered inexpensive if it allows you to double that amount in earnings.

Apr 24, 2019 06:21 AM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

Don't expect to get leads from them. Try to generate your own leads locally.

Apr 24, 2019 06:02 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

My first web site was bought by, and it did nothing.  I would not use them for lead gen, or any company for that matter.

May 07, 2019 02:21 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I would not buy leads, can get expensives.


Apr 30, 2019 10:54 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

We have a well-oiled system of working leads including purchased leads. Persistence, consistency, dedicated follow-up are just part of the success path for this business model.

Apr 25, 2019 08:00 PM
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA


I receive texts and emails from other agents who upload my info( probably along with everyone else in their cell) in their database and invite everyone. I unsubscribe always... yet, soon other invitations follow. 

Apr 24, 2019 10:50 PM
Susie Kay
Ultra Real Estate Dallas Fort Worth - Plano, TX
North Dallas Specialist

I've never heard of them.  

Apr 24, 2019 05:32 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

I do not and have never used for lead generation

However, just like the comments of many agents on AR reveal, most of us have walked a similar path and found their are better ways to spend one time and money.

Be aware, when you have started generating business via your own direct effort, I would find no problem augmenting the pipeline with some Internet leads.

So, what do you need to know about the thousands of companies who want to separate you from you money by dangling 'lead' bait?

How are these leads generated? Are they using placement ads, 'in-bound technology, buying lists, giving away stuff that requires an email (not in-bound), and off course you MUST know what the ads are promising. For a newbie, REBATES may not be objectionable.

Or, are all leads dependent on you promoting the website they provide? This is what Foster Smith states he does.

Word of caution, shiny things of little value cost about $40 a month. Those things in the $100/mo range typically have some intrinsic value that you must discover and leverage.

My suggestion,.....invest in your local garden and do what is necessary to get the citizen engaged in something they love to do, such as express their opinion. For example, use the question of the house $50,000 below market value with the blemishes hidden as a way to engage in relevant discussion from which you CAN benefit.

Apr 24, 2019 07:06 AM