I don't co-brand.. I don't want to be beholden to any one loan officer or company.

I do co-brand with my lending partner.  I am 100% confident with Tom Parke and his team. They repeatedly and consistently perform. They are a tremendous asset to my business. That has not been the case with all past lenders I've partnered with. 

Don’t listen to the close minded people- cobranding is a great way to extend your budget and marketing reach. I want to drive business to my good lenders as they want to do the same for me. The more people you help get what they want, the more you can gain everything you need!
I do so with great lenders like Jason E. Gordon ...as often as possible; but then again I’m open minded.

Give & Take, cooperation, and expectations that it will not always be a constant flow of business. Lastly, and most important, a time committment on the agreement that the parties will stick by

I've danced with that before. It's like relationships in general, it lasts as long as it's good. Perks are the Mortgage Officer will often pay for the printed materials & sit in open houses to prequal people on the spot. The down side, I  guess would be a bad breakup, lol. 

why would you dilute your brand by co-branding....

Never thought about it

The originator may be terrific but if loan processor does not inspire trust, gotta reconsider.

Is co-branding synonymous with co-advertising in your question/ example? Either way it's a "no" for multiple reasons.

Someone I would refer to a client.

Exceptional service and long term follow up practices.

One that takes care of clients in a timely manner.

Co-Branding could work as long as both parties have the same values, customer experience goals, etc.

I've never co-branded Manuel Angeles and would not trust anyone else with my reputation.

A lender with whom I respect will provide co-branded flyers for me to use with potential buyers who are in need of a loan approval. We all have our favorite lender, don't we. If you recommend your lender, you are not far from co-branding.

I have not ventured into anything like this so far.

I wouldn't co-brand with any one lender. I might co-market or co-promote though in some cases.

Honesty, efficiency, top quality communication and a solid reciprical relationship.

The most important is that they do an exceptional job including great communciation with our mutual clients and with me. In a distant second place - it's not bad if they have a big budget.

Manuel,

It depends on the person and the situation of the market place.  For some it works for others it does not.  I would also check the legal issues that many arise in co-branding.  A

Well the two have to meet up at some point so why not offer it?

I have partnered with a few & one's company said they no longer would do it as a company policy so that was done. This last one, I just gave up on. I did all the work & just asked for his portion of costs. I turned out to be a debt collector/reminder. There was also a question of if the LO partnered with a few different agents in a particular town, when a client called in but didn't identity the agent, who got the lead? It was supposed to be by street but that's not how it worked out.

to many different great loan officers on my list to cobrand with any single one of them.

I tend to recommend more than one rather than promote.

I don't co-brand. 

They compliment each other. In fact most realtors have also loan license.

If the lender is stellar and you're fine with being linked to them then OK. You must follow RESPA guidelines so you won't get fined. I only recommend lenders who earn their position with my clients. I have several good ones I recommend. 

Never did it but did have one "go to" loan officer for a long time.

I don't co-brand but have a list of preferred lenders and LOs that I will refer to.

I don't co-brand with any lender.  Too many risks for my brand.  I don't know why this is important to agents, but many seem to do this. 

Your question zeros in on Co-Branding and the qualities and traits regarding the co-branding implementation.

I do not think you are asking what Q & T you look for in a mortgage loan officer.

Here's the deal......EVERYBODY has a bank. So they really don't need me or you to introduce them to another bank.

So where does that leave us? And this is the rub. I want to co-brand with others who believe their mission is to deliver SOLUTIONS to real problems. Lenders are unwilling to participate in the effective marketing messages that compel those with problems to raise their hand. They tend to be encumbers with 'boiler-plate' into which any message is lost and any solutions so watered down it is not recognizable.

I can actually do a more effective job offering lender solutions without co-branding.

Now, what kind of solutions am I talking about?

The most obvious is "This house for only $789 monthly." But the message gets lost in the boiler plate.

So, let's go this way. Here is a walkable house, meaning one can do every thing they need to do everyday without owning a car.  How can a lender help me, in suburbia, develop the impelling message and benefit of a home buyer raking back $16,000 in cash every year.

Better still, how can we collaborate with this walkable home, in creating a delineating market position that will have life changing impact on those helped?

If your head is hurting trying to figure out what I'm talking about, that is the problem lender and agents alike have. They are prohibited from seeing things a different way.

In my 20 years in this r/e biz, I have referred most clients to LO/lenders as necessary and not once was a referral ever recipricated back to me by any of them.

Very lopsided relationships IMO and so I'm no longer loyal to just one of them (not even in-house) and certainly will not promote them by co-branding.

Cheers!

I have in the past, but not recently.   I advertised with a lender that I knew could get any buyer to the closing table.

I co brand with 2 different companies and it works well for swamping business together!

I don't know.

No idea. 

Happy Fathers Day, Fathers!

I do not partner.