Manuel Angeles, Commercial Real Estate Broker (Exp Commercial)

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Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

I don't co-brand.. I don't want to be beholden to any one loan officer or company.

Jun 14, 2019 11:36 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I do co-brand with my lending partner.  I am 100% confident with Tom Parke and his team. They repeatedly and consistently perform. They are a tremendous asset to my business. That has not been the case with all past lenders I've partnered with. 


Jun 14, 2019 12:15 PM
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
CEO of Vision Drive Realty - Coastal San Diego

Don’t listen to the close minded people- cobranding is a great way to extend your budget and marketing reach. I want to drive business to my good lenders as they want to do the same for me. The more people you help get what they want, the more you can gain everything you need!
I do so with great lenders like Jason E. Gordon often as possible; but then again I’m open minded.

Jun 14, 2019 07:04 PM
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

Give & Take, cooperation, and expectations that it will not always be a constant flow of business. Lastly, and most important, a time committment on the agreement that the parties will stick by

Jun 14, 2019 11:43 AM
Peter Testa
Nationwide Homes - Danbury, CT

I've danced with that before. It's like relationships in general, it lasts as long as it's good. Perks are the Mortgage Officer will often pay for the printed materials & sit in open houses to prequal people on the spot. The down side, I  guess would be a bad breakup, lol. 

Jun 14, 2019 01:30 PM
Barbara Todaro
RE/MAX Executive Realty - Happily Retired - Franklin, MA
Previously Affiliated with The Todaro Team

why would you dilute your brand by co-branding....

Jun 14, 2019 01:22 PM
Doug Dawes
Keller Williams Evolution - 447 Boston Street Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Never thought about it

Jun 15, 2019 07:49 AM
Kris Collis, Associate Broker
Smart Way America Realty - East Stroudsburg, PA
Professional Results you Expect 570-801-5525

The originator may be terrific but if loan processor does not inspire trust, gotta reconsider.

Jun 14, 2019 02:31 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Is co-branding synonymous with co-advertising in your question/ example? Either way it's a "no" for multiple reasons.

Jun 14, 2019 02:02 PM
Richard Weeks
Dallas, TX
REALTOR®, Broker

Someone I would refer to a client.

Jun 14, 2019 12:05 PM
Roy Kelley
Retired - Gaithersburg, MD

Exceptional service and long term follow up practices.

Jun 14, 2019 11:44 AM
Raymond E. Camp
Ontario, NY

One that takes care of clients in a timely manner.

Jun 14, 2019 11:24 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Co-Branding could work as long as both parties have the same values, customer experience goals, etc.

Jun 15, 2019 02:53 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I've never co-branded Manuel Angeles and would not trust anyone else with my reputation.

Jun 14, 2019 07:08 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

A lender with whom I respect will provide co-branded flyers for me to use with potential buyers who are in need of a loan approval. We all have our favorite lender, don't we. If you recommend your lender, you are not far from co-branding.

Jun 14, 2019 04:38 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I have not ventured into anything like this so far.

Jun 14, 2019 04:08 PM
Jeff Pearl
RE/MAX Distinctive / LIC in VA - Lovettsville, VA
Full Service Full Time Realtor

I wouldn't co-brand with any one lender. I might co-market or co-promote though in some cases.

Jun 14, 2019 02:39 PM
Mike Cooper, Broker VA,WV
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Honesty, efficiency, top quality communication and a solid reciprical relationship.

Jun 14, 2019 02:32 PM
Dan & Laurie Pittsenbarger Team
Keller Williams Western Realty - Bellingham, WA
Lakeside & Coastal Single Family Homes

The most important is that they do an exceptional job including great communciation with our mutual clients and with me. In a distant second place - it's not bad if they have a big budget.

Jun 14, 2019 01:28 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


It depends on the person and the situation of the market place.  For some it works for others it does not.  I would also check the legal issues that many arise in co-branding.  A

Jun 14, 2019 12:17 PM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Well the two have to meet up at some point so why not offer it?

Jun 14, 2019 12:11 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I have partnered with a few & one's company said they no longer would do it as a company policy so that was done. This last one, I just gave up on. I did all the work & just asked for his portion of costs. I turned out to be a debt collector/reminder. There was also a question of if the LO partnered with a few different agents in a particular town, when a client called in but didn't identity the agent, who got the lead? It was supposed to be by street but that's not how it worked out.

Jun 14, 2019 02:35 PM
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

to many different great loan officers on my list to cobrand with any single one of them.

Jun 14, 2019 02:35 PM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

I tend to recommend more than one rather than promote.

Jun 14, 2019 02:22 PM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

I don't co-brand. 

Jun 15, 2019 07:56 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

They compliment each other. In fact most realtors have also loan license.

Jun 15, 2019 07:45 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

If the lender is stellar and you're fine with being linked to them then OK. You must follow RESPA guidelines so you won't get fined. I only recommend lenders who earn their position with my clients. I have several good ones I recommend. 

Jun 15, 2019 06:09 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Never did it but did have one "go to" loan officer for a long time.

Jun 15, 2019 04:19 AM
Diana Zaccaro Broker Associate
Tropical Beachside brokered by eXp - Cocoa Beach, FL
"The Accidental Blogger" Cocoa Beach, Florida

I don't co-brand but have a list of preferred lenders and LOs that I will refer to.

Jun 14, 2019 09:37 PM
Teri Pacitto
Compass - Westlake Village, CA
Real Estate, Your Style...Your Home...My Specialty

I don't co-brand with any lender.  Too many risks for my brand.  I don't know why this is important to agents, but many seem to do this. 

Jun 14, 2019 09:36 PM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Your question zeros in on Co-Branding and the qualities and traits regarding the co-branding implementation.

I do not think you are asking what Q & T you look for in a mortgage loan officer.

Here's the deal......EVERYBODY has a bank. So they really don't need me or you to introduce them to another bank.

So where does that leave us? And this is the rub. I want to co-brand with others who believe their mission is to deliver SOLUTIONS to real problems. Lenders are unwilling to participate in the effective marketing messages that compel those with problems to raise their hand. They tend to be encumbers with 'boiler-plate' into which any message is lost and any solutions so watered down it is not recognizable.

I can actually do a more effective job offering lender solutions without co-branding.

Now, what kind of solutions am I talking about?

The most obvious is "This house for only $789 monthly." But the message gets lost in the boiler plate.

So, let's go this way. Here is a walkable house, meaning one can do every thing they need to do everyday without owning a car.  How can a lender help me, in suburbia, develop the impelling message and benefit of a home buyer raking back $16,000 in cash every year.

Better still, how can we collaborate with this walkable home, in creating a delineating market position that will have life changing impact on those helped?

If your head is hurting trying to figure out what I'm talking about, that is the problem lender and agents alike have. They are prohibited from seeing things a different way.

Jun 14, 2019 01:11 PM
Ron Tissier
Chapman Hall Premier Realtors (404) 580-9069 - Atlanta, GA
Defining Homes. Defining Lifestyles.

In my 20 years in this r/e biz, I have referred most clients to LO/lenders as necessary and not once was a referral ever recipricated back to me by any of them.

Very lopsided relationships IMO and so I'm no longer loyal to just one of them (not even in-house) and certainly will not promote them by co-branding.


Jul 14, 2019 07:02 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I have in the past, but not recently.   I advertised with a lender that I knew could get any buyer to the closing table.

Jul 03, 2019 04:54 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

I co brand with 2 different companies and it works well for swamping business together!


Jun 19, 2019 12:09 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I don't know.

Jun 16, 2019 08:01 AM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

No idea. 

Happy Fathers Day, Fathers!

Jun 16, 2019 07:31 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I do not partner.

Jun 15, 2019 03:53 PM