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Allan Stofer, Buying and Selling with Heart (Dalton Wade)

Answers

Rainmaker
5,948,178
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

I used direct mail for moderate priced properties in a specific community with an 8-10% turnover per year. After the first year almost every listing was mine.

For upscale buyers placed an ad four times a year in a luxury magazine. Took around 6 ads before I got my money’s worth 

Aug 16, 2019 10:46 AM
Rainmaker
5,589,975
Barbara Todaro
Keller Williams Elite - Franklin, MA
"connecting land with builders"

direct mail marketing with postcards gets us listings.... they sell as fast as we get them.... I do a full page in the monthly newspaper and the two complement each other.....it's good visibility and branding!!!!

Aug 16, 2019 10:41 AM
Ambassador
5,908,495
Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC
The RIGHT CHARLOTTE REALTOR!

Verizon Wireless, my iPhone-X and my fingers doing the dialing to my database/SOI!

Best ROI in the biz!

Aug 16, 2019 10:10 PM
Rainmaker
2,752,928
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

"Other Than"??? My best lead source has always been getting out into the community I serve and making myself useful. Volunteer, shake hands, attend ribbon cuttings, get involved. Do these things and you will have so much business Allan Stofer you wont have time to look on line for lead services.

Aug 16, 2019 11:31 AM
Rainmaker
5,278,026
Richard Weeks
Dallas, TX
REALTOR®, Broker

Direct mail with a call to action.

Aug 16, 2019 10:46 AM
Rainmaker
2,244,479
Anthony Acosta - ALLATLANTAcondos.com
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker
Aug 16, 2019 07:25 PM
Rainmaker
1,598,602
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent

Sorry to hear. 

I don't use any.

Aug 16, 2019 03:57 PM
Rainmaker
810,754
Peter Testa
Kiwi Homes - Danbury, CT
PETER TESTA

New business is not easy... til you figure out what works for you. 

Aug 16, 2019 03:42 PM
Rainmaker
1,588,895
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

After referrals and SOI, I'd say sign calls.

Aug 16, 2019 04:51 PM
Rainmaker
2,071,426
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

I don't use it, interesting, reading answers.

Aug 16, 2019 04:46 PM
Rainmaker
1,357,199
Doug Dawes
Keller Williams Evolution - 447 Boston Street, Suite #5, Topsfield, MA - Topsfield, MA
Your Personal Realtor®

I only use SOI besides calls from signs

Aug 17, 2019 08:39 AM
Rainmaker
826,930
Lynnea Miller
Bend Premier Real Estate - Bend, OR
Premier Real Estate Service in Central Oregon

Website, downtown location for walk-ins, past clients.

Aug 16, 2019 11:36 AM
Rainmaker
5,784,553
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Real Estate Broker

It's all about working by referral for me.

Aug 16, 2019 11:29 AM
Rainmaker
5,775,163
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Allan,

What others have mentioned and being visible in the community.  Face to Face time.  A

Aug 16, 2019 11:10 AM
Rainmaker
921,504
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

You want us to share our best kept secret???

Here are your choices:
1. Out spend your competitor
2. Go where they are not.

Test, test and test.

As Barbara stated and I have experienced, direct mail is hard to beat and almost the only sure access an agent has to the citizen.

I live in a place where many vacation and where the meet up places of locals is predictable. An info box hanging from a rear seat window does attract the 90 day market.

However, what you should do is beg, borrow or steal a house in which to host a market research purposed open house. Only then will you know what those with real estate on their mind are actually doing and what they feel they NEED. That last piece is incredibly important.

Now you can spend your dollars intelligently.

Aug 16, 2019 10:52 AM
Rainmaker
1,231,903
Mary Yonkers
Alan Kells School of Real Estate/Howard Hanna Real Estate - Erie, PA
Erie/PA Real Estate Instructor

Lots of good ideas from our Rain friends.

And one more, Be Social.

                             Be Social

Aug 17, 2019 01:20 PM
Rainmaker
1,793,494
Sandy Padula & Norm Padula, JD, GRI
HomeSmart Realty West & Florida Realty Investments - , CA
Presence, Persistence & Perseverance

You already 'hit the nail on the head'

Aug 17, 2019 06:29 AM
Ambassador
3,454,787
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate (435) 632-9374 - St. George, UT
Southern Utah's Preferred Real Estate Agent.

None, Nada, Zip paid lead sources. Past clients and business relationships!

Aug 16, 2019 06:21 PM
Rainmaker
1,705,153
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC • Short Sale • Probate

#1 and main: referrals. 

Aug 16, 2019 03:32 PM
Ambassador
7,173,541
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I get great results from working facebook.

Aug 16, 2019 02:23 PM
Rainmaker
3,417,850
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Paying for leads is a giant waste of time and money. I find after referrals my Active Rain blog does a great job at attracting new buyer and seller leads

Aug 16, 2019 01:27 PM
Ambassador
2,568,807
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Author, Golfer, Retired Broker, Wenatchee, WA

My website and blogs were my best source of business, other than referrals and SOI.

Aug 16, 2019 01:09 PM
Rainmaker
4,683,876
John Pusa
Glendale, CA

Allan Stofer networking.

Aug 17, 2019 10:35 AM
Ambassador
3,556,195
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate Services

I pay by working organically and getting leads online.  A niche helps.

Aug 17, 2019 07:45 AM
Rainmaker
1,713,681
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

Go with your own skill set as well as your niche market needs.

Aug 17, 2019 06:59 AM
Rainmaker
2,295,616
Michael J. Perry
Fathom Realty - Lancaster, PA
Lancaster, PA Relo Specialist

FB Boosts

Aug 17, 2019 04:11 AM
Rainer
482,911
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

depends on the market and now saturated it is, but my brokerage is successful with google ads

Aug 17, 2019 01:30 PM
Rainmaker
705,164
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

If you cultivate and spend time and money on your two "other thans" you will not need to look for a better lead source.

Aug 17, 2019 08:49 AM
Rainmaker
1,298,206
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

People you know socially. The rest amounts to 0.

Aug 17, 2019 06:42 AM
Rainer
1,175
Adam and Shari Hanes
Chamberlain Realty - Hendersonville, TN
The hardest working team in Greater Nashville area

Facebook groups

 

Aug 17, 2019 08:26 PM
Rainmaker
5,644,619
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Direct mail and anything else Barbara Todaro tells us.

 

Aug 23, 2019 09:39 AM
Rainmaker
830,150
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

Past clients number one by far.

Aug 19, 2019 08:47 PM
Rainer
140,660
Richard L. McKinney P.A.
Atlantic Shores Realty Expertise - Port St Lucie, FL
For Results that MOVE you on the Treasure Coast!

Zillow, Realtor.com are my top two lead sources. If you wan to do volume (25+ properties per year) then you must be advertising with these sites. 

 

I also use almost every single referral web site out there ... homegain, homelight, upnest, local expert and others.. i get 25 to 30 listings per year from these sites. Some are better than others but I get a ton of leads and easy listings bc they are calling me or have requested into. 

But by far ... my best lead source is ZILLOW. 

 

You will hear agents in here bash them and call them Satan ... whatever, do not listen and go about your business with Z and R.com AND make money!

Aug 18, 2019 05:50 AM
Rainer
1,989
Thomson Macy
Local Presence SEO - Alamance, NC
Looking for the best SEO services in the Triangle?

Yes, need too!

Aug 18, 2019 05:06 AM
Rainer
2,240
Omaha SEO Consultant
SEO Omaha - South Sioux City, NE
The seo techniques detailed above have the ability

The seo techniques listed above have the capacity to take any excellent concept as well as place it on top of the online search engine. In fact, if these methods are carried out constantly, some business will certainly find themselves "going viral". If a company goes viral, and also they have an excellent services or product, and have the ability to scale up with quick growth, then there is no looking back. The most important thing to eliminate from this post is words "consistency". Nothing that you perform in SEO can be done carelessly or sporadically. It should be done by somebody that is devoted to controling their competitors and is consistent. If you do not intend to do seo constantly, even just a little daily, then you are absolutely wasting your time. The name of this game is uniformity, and also as competitors grows stronger, so will the demand for consistency. 

Aug 17, 2019 09:49 PM