I can't argue that point, the eye does buy. I can however say that a lot of people need to get their eyesight checked. 

The buying eye is important but interpretation plays a big role.  That's the reason for "hits".  And "misses".  In life. In art and in real estate.  Definitely in real life.  

Peter Testa 's answer is accurate. For us, the idea that the subject property is the best value of any on the market is the message most buyers want to receive. How to achieve that is the most prominent task

Yes, the eye does buy. I think using luxurious, high-quality photos in our marketing does make a difference.

We can learn an abundance by following those companies you mentioned, who pay millions in salaries to their marketing teams in order to make them shine!

I don't have time to dive into all this, and I'm retired Annette Lawrence , Palm Harbor, FL 727-420-4041 but to simplify it yes I think attractive print advertising is important (you would be an idiot not to think so).

The hardest lesson I found to teach Sellers was getting the point of curb appeal across. When I'd hear "We will give an allowance for painting or for a new roof" it was time to put on the agent boxing gloves and punch them right in the nose!

This is where a agent gives a 100% first impression. The eye catches that......How one presents themselves/product is the marketing with legs

Yes, the eye buys.  I always think of Barbara Todaro when I hear that. 

Every home is unique. I do whatever is necessary within the budget to present a home in its best light.  Not all homes get dressed for the prom. I list many homes with deferred maintenance and the sellers have zero dollars to invest. The torn and splatter look in trending clothing does not translate to homes. People are not willing to pay more for the torn and splatter look of a home ... they are looking for opportunity and a discount. 

The eye does buy.  First, you have to sell yourself as the agent (buyer or seller).  And one's interpretation of art is not another's, it has to fit you and your marketplace.  A

I'm probably not going to. If I understand the post correctly the main it looks old worn and "comfortable" but brand new thing that common around here is paying extra for gently distressed look on some wood and manufactured wood floors. I don 't know if that what you talking about or not - but other than there's some days when I feel like I'm torn or have a hole in the side of my head and have a "distressed" look......

#4

I have no idea what you're talking about.  No idea who "Robin Jeans" are.  But I did hear Forever 21 filed bankruptcy.  If I'm spending $500 on something, it sure as heck isn't a pair of jeans!

I've always incorporated photos that tell the story of the house.  Not too many photos, no photos of things that don't need to be there.  Control the journey and encourage them to come in for more.

It takes the right model to make those $200 tshrirts work.

and it may take the right model home to make that unbuilt home sell.

The eye does buy, but is is not necessarily your eye. When in doubt, get a second opinion.

Whatever is needed.

Annette, I can see how that works for builders, architects and clothing designers. Their work visually impacts the consumer getting to their emotions. Not sure how to integrate that into my business.

Homes are often bought because the buyer(s) walks in the door, their mouth(s) drop open and the eyes get wide and the house "speaks" to them.

I am with all anwers. 

Great question. Something to think about.