I do not use social media for lead gen.  I just post on FB Business pages what I publish on my WP Sites. 

My time spent on AR is more recreational in nature ... I enjoy the connections and friendships I've made in the community. 

I spend the most time on Instagram, followed by Facebook and Twitter. I do find it rewarding. I use it for both. I do it on my breaks and after work, at night.

Do you consider ActiveRain social media?  Does the wallet carry money or time?  

A common question here Viral Realtor but always answered with mixed results. When active I spent a couple hours every day here and for me it did bring business. I'm still active as a blogger and I do not know how effective it is for me as a closing agent but I find it very rewarding with all the friends I've made here.

15 dedicated minutes per day for work-computer. I get leads.

30 minutes per day-spread across 12 hours for social/personal-mostly phone.

Time spent varies but, it's defiitely worth every bit of time I do spend there. I have gotten a ton of business from social media simply by way of my own sphere and their extended base.

I spend time off and on throughout the day doing social media ... Facebook, Twitter, LinkedIn, Instagram, Pinterest and ActiveRain.  I am always busy and my time is spent as I see fit.  Do I see it as worth my time?  Not always. But I enjoy the time getting away from it all and when it turns into business I consider it a BONUS!

Social media reinforces your brand, gives people insight to your life as an agent and whatever success they assume you're having as a result of your posts, & helps me keep in touch with clients...  It's my opinion that it works if done consistently. 

I don't find social media effective for lead generation. I use it for branding and to keep in touch with clients. I spend as little time on it as I can get away with.

Viral,

We were first adapters to the scene, and we are happily off most of them except for AR.  We will are building a brand that does not want SM as part of its identity... So I hope I have answered your question.  If we were selling cheap bottles of wines, or some widget, I would recommend SM....A

Zero time on social media except here in AR on and off throughout the day

I don't use it a lot but many of my fellow agents swear by facebook ads

Do you think VIRAL REALTOR is the proper use of the REALTOR® trademark?

Too much time, mostly on AR.

Probably two hours per day, I do see a good return on my time when people find me and choose me based on what they see here.

I really wonder too. How much time? Next time I will check. :)

My business is very much about "personal" relationships and the people that know me in person.  Social media is just a way to keep in touch. I have not seen social media do much for me as a way to gain "new" cold leads.

Not really much. 

Got today all from AR.

I had not considered providing a dis-honest answer...but now that you mention it...

SM is dope. Agents should spend 100% of their time chatting it up.

SERIOUSLY: The more time an agent spends indicates the effort is lacking in focus and outcome unclear. Allocate limited time and be consistent everyday. Skill improves and results more appealing.

In the morning i com ein early, answer any messages, read and reply to emails and set my schedule. I also log onto to AR, write my daily blog, share it on FB and answer some q and a. Through out the day as time allows i may take a social media break. MY blog and using my FB allows me to reach new cleints and remond those i know what i do After referrals, my Active Rain blog is my leading source for new clients. 

At one time FB was a useful tool and have gone back to traditional modes of advertising.

Seems like there are more #1's and too many asking(begging) to be hired to sell a home!

AR is almost all I do! I have a FB business page that the company posts to daily! I don't see much return from social media!

I'm spending less and less time.... preferring now personal connections or activities I share with others( mostly yoga and art). 

I don't track my time on SM, and most of it is on AR. I am doing more with Instagram but it's more for fun than business.

Viral Realtor it depends on the marketing strategy.

This is an industry in which you must sell yourself to potential buyers and sellers, so using transparency to a degree on social media is necessary. It could be considered a relaxed form of lead generation through branding. I spend time here and FB when time allows.

Not too often. Lose interest.....

Its effecting as long as you contributing your time on constant basis. 

I try to not spend more than 1 and a half hour a day!

I used to put time into it and found it to be a complete waste of time.  Now I avoid it whenever possible.

Facebook is a great source for social media marketing..... 

we're listing agents, and new listings are found with offline marketing.... mailing postcards, full page newspaper ad, networking and referrals from past satisfied clients.... offline is my marketing of choice.

For business, I spend very little time on social media. AR is enjoyable and educational. Other than Q&A, I post infrequently on AR.

On the other hand, social media advertising is one of ways we promote our brand and it is done by another team member.

I find social media worth the time to explore for future business and to stay in touch with your base. 

Too much. And, most of the time spent is not productive.

SM for the most part is a distraction and time waster.  I do have a FB biz page and use FB successfully for lead gen (my ads get great results), however, the leads are low quality (tire-kickers) with low conversion rates overall.   

Cheers!

Probably around 5 hours.

I keep trying with no success. I'm not a FB type of person... Direct Mail as in detailed letters addressed directly to the owner will be my new way of reaching out from here on.

I spend some time on social media, on & off throughout the day.

No time spent on social media for business when active. Now, only AR! 

Very rarely do I get on Facebook.  We just work with existing clients so no need to lead generate.  If your sphere of influence is heavily involved with social media it makes perfect sense to be there with them.