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Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Who is the audience?  The "it depends" answer may seem overused but it is my opinion that it fits here.  The audience definitely matters.  An individual seller?  Homeowners in a development, community or general area of some kind?  It could be one of those factors you mention, a combination, all/none or something entirely different.  

Nov 14, 2019 08:20 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I like sharing more information than necessary to give a true picture of my selling market. Year-to-year comparisons, DOM, list to sell ratio, median sales price, sold price. From individual subdivisions to County-wide reports, they do make the phone ring. 

Nov 14, 2019 09:00 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Michael Jacobs summed it up. One addition may be individual knowledge of the condition of the comps! So, once again, it depends!

Nov 14, 2019 09:43 AM
Ryan Huggins - Thousand Oaks, CA - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've never liked price per sqft for anything.  Never takes into account the quality of those square feet.  A Ferrari will have a higher $/sf than a Kia.


What I used to share in my market blogs were these numbers:


Simi Valley This month Last month Difference
Active: 104 118 -14
Pending: 36 31 5
Sold (over the last six months): 436 470 -34
Median list price: $599,900.00 $599,000.00 $900
Median sales price: $589,000.00 $585,000.00 $4,000
Median days on market: 44 45 -1
Months of inventory: 1.32    
Market Type Strong Seller's Market    

Number of listings was good and a break down of the main statuses, the median list and sale price (I didn't like the average number, too easy to skew) and the days on market.


Over time, I believe it was Endre Barath, Jr. who asked in one blog's comments "what was the change from the prior week?" (I was doing these weekly then).  So I added the difference field and had my spreadsheet color code the number.  A positive change showed green and a negative one in red.  Positive/negative were what I considered positive and negative, not simple math.  For example, days on market a -1 is a positive thing, because homes are selling quicker.


Eventually I saw a report done by either Anna Banana Kruchten CRB, GRI, WLS or Nina Hollander or Lyn Sims that listed the saturation/inventory level, I liked that so I started computing that.  Based on that number I had a scale for balanced market vs. sellers vs. buyer's market.  I eventually added in a distinction for a "strong" market versus a more normal one.  Balanced was 6 month inventory, less than that was a seller's and less than 2.5 months was a "strong" seller's market.

I could simply plug in some numbers on the city's tracker tab of the spreadsheet and then copy & paste in the numbers from my calculations tab.

With G20 referencing the cell with the months of inventory number for Simi Valley, this was my code for the market type:

=IF(G20<=2.5;"Strong Seller's Market";IF(G20<6;"Seller's Market";IF(G20>=9.5;"Strong Buyer's Market";IF(G20>=7;"Buyers Market";"Balanced Market"))))


Nov 14, 2019 04:00 PM
Liz and Bill Spear
RE/MAX Alliance 513.520.5305 - Mason, OH
RE/MAX Alliance Cincinnati & Dayton suburbs

Typical heart of one of my market reports (includes comparison to previous month), followed by analysis of trends, what it means to sellers, what it means to buyers, etc.

Mason Single Family Home Category Data Summary:

Homes Sold: 56 (0 Bank/Government Owned, 0 Short Sale, 9 New Construction)  DOWN 4

Average Price:  $441,853 DOWN $26k

Median Price:  $378,750 UP $4k
Days on Market Average: 43 DOWN 37 (median time 22 days)

Homes Active 11/10/2019:  145 DOWN 21

Homes Pending 11/10/2019:  74 DOWN 7

Average Sales/List %:  97.3% UP  0.5%

Most Expensive Home Sold:  $1,200,000

Least Expensive Home Sold:  $100,000

Nov 14, 2019 09:51 AM
Lyn Sims
Schaumburg, IL
Schaumburg Real Estate Agent Retired

Average prices, we don't use $ per foot in my area. I do them for only a town but sometimes I've broken it down by subdivision. Prices get skewed though in that example.

DOM - how long will it take to sell my 'xxx' home?

I just did 2 of them & you don't make to make it too analytical. State the facts for Joe Public.

Debe Maxwell does the best reports! She did one not to long ago that would knock your socks off.

Nov 14, 2019 08:51 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Price per acre is important too.


Nov 14, 2019 08:25 AM
Harry Norman, REALTORS® - Atlanta, GA
Associate Broker

There are many factors depending on the audience. 

Nov 14, 2019 08:10 PM
Dan Pittsenbarger
Keller Williams Western Realty - Bellingham, WA
Improving Conditions

% change in median price - folks want to know if the local market in general is going up, staying the same or going down. Also the % change in available inventory.

I liked Liz and Bill Spear 's report only I would move the Homes Active and Homes Pending data to the end so All of the Sold data is grouped together.

Nov 14, 2019 10:45 AM
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

That depends on the purpose of the market report... are we talking to specific clients, on our blogs? The intended audience will be a huge determinant of what I present and how and in how much detail.

Nov 14, 2019 10:23 AM
John Juarez
The Medford Real Estate Team - Fremont, CA

A market report can be for a neighborhood, tract, area of a city, a city, or big picture. It depends on why and for whom it is being prepared. What are you trying to accomplish with the report? Fill it with the information that answers that question.

Nov 14, 2019 04:56 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

In addition to what others have said:
Months of supply by price range. What price ranges are "hot" and what is not.

Nov 14, 2019 11:50 AM
Joe Pryor
The Virtual Real Estate Team - Oklahoma City, OK
REALTOR® - Oklahoma Investment Properties

DOM is meaningless in my opinion.

Nov 14, 2019 10:50 AM
Mott Marvin Kornicki
Waterway Realtors® • Notary Public & Apostille - Sunny Isles, FL
Miami Notary & Apostille 786-229-7999

The answers given are pretty accurate; it really depends on your audience. I like $/SF - Here in Miami Beach - that is what governs selling prices - mostly condominiums. Upgrades, View and how high or low the "flor" is also creates value.

Nov 14, 2019 10:34 AM
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

Its not the facts but the person who wields all that info that people invest in...

Nov 14, 2019 11:58 AM
Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

average price; median price; price range in that category; 

Nov 14, 2019 11:48 AM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

All the above. In our area DOM is alway short. Sold/Asked ratio.

It has to be statistically significant. If inventory is 1000 50 per neighborhood is a significant sample size.

Nov 14, 2019 11:40 AM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

My weekly reports that I published here and on my website were very simple. Two charts, one for homes sold that week and the other homes for sale that week. I broke down price ranges basically by the $100,000.

I don't think clients want rocket science, they just want to see what's available in their price range Peter Mohylsky .

Nov 14, 2019 11:35 AM
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

All you said plus list/sale ratio (huge), % of deals that were cash, what kind of financing, % of the deals include seller concessions, and how much.

Nov 14, 2019 11:28 AM
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

#1. Confirm what they know...Zdevil says your house is worth 'diddly' but we know better.

#2. Demonstrate why all real estate is local.

#3. Add a dimension others are not yapping about. What that means is now you address 3 audiences, the new owner, the 20+ year owner and the investor/ or investor wannabe and speak about what's on their mind.  It is from this section the headline is created. Such as:
"Investors find probate the most available portal of access to discounted real estate in Pickadilly Commons."

Nov 14, 2019 10:36 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

As much data as is needed/necessary to support the list/offer price.  It depends on the property and the available data. 

Nov 15, 2019 08:54 AM
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

I do a monthly report at the County level and have a call to action for info on their neighborhood.

Nov 15, 2019 12:15 AM
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

Inventory, listing price per square foot, DOM, price sold.

Nov 14, 2019 02:00 PM
Evelina Tsigelnitskaya
SIB Realty - Sunny Isles Beach, FL

With condos it is easy.  Price, size, updates.

Nov 15, 2019 09:42 PM
Valeria Mola
SIB Realty - Miami, Sunny Isles Beach - Sunny Isles Beach, FL
305-607-0709 SIB Realty Condos for Sale and Rent


Nov 15, 2019 09:30 PM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Many use the reports provided by the local MLS.

Nov 15, 2019 11:41 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


Once again, Michael Jacobs answered it perfectly. 

Nov 15, 2019 07:24 AM
Sandy Padula and Norm Padula, JD, GRI
HomeSmart Realty West - Carlsbad, CA
Presence, Persistence & Perseverance

Any factor that indicates a trend is most important Example, median price this year vs. last year, etc

Nov 15, 2019 06:50 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I like to do a town or city and break it down to single famil, condos and multy family in 3 reports. I include for sale, pending and sold 2019. I like average sales price, average dom and even the low and high listings and sales. 

Nov 15, 2019 06:04 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

It depends. I'd say sale price, median price, DOM matter. Average/median price is important in many homes. In luxury markets not as relevant but, good to know.

Nov 15, 2019 04:43 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

You have many examples.

Nov 27, 2019 11:07 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

DOM is important and ave price is what my people want.


Nov 17, 2019 09:20 AM