Past performance.   To be "top of mind" means it should be memorable. In the right way.

Constant contact, great service, I'm entrusting my clients to the lender. 

By consistent, successful methods and excellent customer service!

Service, communication and results!

The ones that perform for me are ALWAYS top of mind.  Plus I have a text file with the two or three lenders I refer out to on my computer.

1. A lender who performs consistently for my clients and communicates with me.

2. A lender who sends me a referral from time to time so it's not just a one-way street with me doing all the referring.

3. A lender who keeps me apprised of new loan products.

William,

All those who give OUTSTANDING SERVICE whether it is a gardener, a plumber or a lender are top of mind with me...A

Exceptional Service ... and I am blessed to have an amazing lender.

I send you business, you send me business.  It's a two way street.

Also, you treat my clients with respect and get the job done, you are in my mind. 

Because I deal with over 95% repeat & referral business, many of my clients who are using me again, use the same lender again as well. So, I am always in contact with each of my preferred lenders in any given month. 

They Close on time, communicate extremely well, provide ⭐️⭐️⭐️⭐️⭐️ customer service and offer products which serve my clients' needs. 

By providing outstanding service and continuing follow up of prospects.

Frequent contact.

consistently visible and memorable..... 

Picks up my calls and is responsive to my clients' needs.

Excellent service to my clients consistently. Trust me I notice big time.

My priority is...

Never the "points" or interest rate...

Never the lenders personality...

Never the "brownose"...

I want someone that lives, eats and thrives on the subject.  I want someone that can take a marginal buyer and re-package the loan so that it flies through underwriting without a question...

If you are GREAT,  realtors will remember.

Eve

Cognizant of closing dates

Attend closings

Return phone calls, email, and text

They don't make promises they cannot keep

When I was active my favorite lender would print flyers, bring treats, and co-host my open houses @William P

I want a lender that is very customer focused I want a lender that goes the extra mile to get approvals, and then stays on top of things to get it closed quickly!

Gifts and booze. Yup. For real.

Past performance.  I know what the lender can do and how well we work together.  

An envelope full of cash.... just kidding ;)

I’m with Nina Hollander, past performance, communication AND keep me up to date on new products, and changes in the industry.

Frequent contact. We refer the lenders that we see the most often either at lunch or at networking events.

They usually call me weekly to update me on my transactions. I have one lender who mails something to his agents home monthly. It comes in the same envelope. My entire family knows when I get something from this lender. They know his name, etc. Heck, the mailman probably knows his name. I guess it works. 

 Great question William Piotrowski , and many excellent answers, too.

By request...by insistance...by necessity or if not...bye bye

Easy. We use the same preferred lender as our referral to all new buyer clients. If the client has their own lender, we suggest that they shop our lender for a comparison. Ultimately, the client makes the choice of lenders.

I get a email every Friday of current rates.

AS Michael Jacobs  wrote!

This is a two level question.
Level 1: Top of mind with those you currently do business. Clearly, PERFORMANCE is crucial, followed by collaboration. The soft side of collaboration is how to help me, the agent, to my NEXT success.

Level 2: the agent with whom you have not conducted business. You know it is all about timing. Timing meaning, the other lender made them unhappy, new business is exceeding current lender capacity, you present a solution to the pain for a problem they feel today.

It is highly likely your crystal ball is not all that accurate, I suggest you rotate your "SOLUTONS' via examples in messages at least monthly to the agent. HINT: they agent you want to grow with NEEDs leads. Providing and enabling the agent to generate leads will put you TOP OF MIND.

It is my opinion the agent places more a risk trusting a lender than the lender risks by investing in solutions for an agent.

Sent from Dodgeball Penalty Box

My market is so very different than everyone else's- so I am not sure how relevant my answers are- but they will be different. I have my lenders for income restricted co-op's and condop's, I have my lenders for Community Reinvestment Act loans, I have my lenders for jumbo loans,  I have my lenders for foreign nationals and my lenders that will finance conversion buildings with high sponsor owned units. Of course there are my catch all lenders and my lenders for hard to finance individuals and lenders for investors.

Being responsive, reachable, provide great service, promote me, make me look good and work on weekends.

When they do their job and have great communication, you don't forget!