776,425
All of the above. I market to buyers. I invite them to contact me to see the property. All listings offer a co-broke on MLS so I market to agents. The sellers want to see their property well represented too, so it's for all 3.
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Michael Jacobs
Pasadena, CA
-
Candice A. Donofrio
Fort Mohave, AZ
-
Lyn Sims
Schaumburg, IL
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
5,286,686
I can't remember the last time one of my active buyers had interest in one of my listings. And that's fine with me... I don't like being a dual agent in any event. When I submit a complete listing into MLS and push it through my local real estate groups on Facebook or through LinkedIn, I'm marketing to other agents. When I put my listings out in social media and blogs I am marketing to prospective buyers.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Kathleen Daniels, Prob...
San Jose, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Michael Jacobs
Pasadena, CA
-
Carol Williams
Wenatchee, WA
-
Doug Dawes
Topsfield, MA
-
Bob "RealMan" Timm
Minot, ND
1,253,254
I've always marketed to everyone for the seller's benefit
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Bob "RealMan" Timm
Minot, ND
-
Doug Dawes
Topsfield, MA
3,254,268
Like Barbara Todaro, I market like I mean it! Ads are sent to my past clients, posted on social media sites and all major real estate sites for all to see. Here too!
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Abby Stiller
Cape Coral, FL
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Bob "RealMan" Timm
Minot, ND
1,097,245
It IS for the seller's benefit to do both/all!
Reverse marketing and networking is the most powerful thing we do. Those buyers and agents are already interested in buying. They just need the right property.
Fish in a barrel.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Susie Kay
Plano, TX
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Michael Jacobs
Pasadena, CA
-
Carol Williams
Wenatchee, WA
-
Lyn Sims
Schaumburg, IL
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
509,499
I will do it all to sell the home and yes, it's for my seller's benefit.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Abby Stiller
Cape Coral, FL
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
4,720,583
If you market, will they come? Maybe. If you don't --- this may lead to other questions and some head-scratching.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Abby Stiller
Cape Coral, FL
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Kris Collis, Associate...
East Stroudsburg, PA
2,510,233
I had always marketed to Buyers Peter Mohylsky, Luxury Expert but you certainly have my curiosity up now even though I'm retired.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Abby Stiller
Cape Coral, FL
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
5,774,095
Peter,
All of the above. A
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
5,155,149
Agent, buyers, neighbors
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
-
Bob "RealMan" Timm
Minot, ND
469,575
All of the above.
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Abby Stiller
Cape Coral, FL
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Bob "RealMan" Timm
Minot, ND
-
Peter Testa
Danbury, CT
2,229,715
All of the above and then some more...
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Abby Stiller
Cape Coral, FL
-
Anthony Acosta - ALLAT...
Atlanta, GA
6,660,354
I market to buyers and other agents, my sellers are not always interested in seeing the marketing, just the results.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Kathleen Daniels, Prob...
San Jose, CA
-
Susie Kay
Plano, TX
-
Bob Crane
Stevens Point, WI
-
Kris Collis, Associate...
East Stroudsburg, PA
1,868,958
'One of your leaders' = who? Aliens in a space ship? Aliens who run your company?
AR spreads the word to everyone. All my listings get indexed in G right away so it shows them to everyone/everywhere. If yours don't do that you need to make a change.
-
John Juarez
Fremont, CA
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Michael Jacobs
Pasadena, CA
-
Bob "RealMan" Timm
Minot, ND
-
Candice A. Donofrio
Fort Mohave, AZ
536,943
All are important.
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Kathleen Daniels, Prob...
San Jose, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
-
Michael Jacobs
Pasadena, CA
-
Doug Dawes
Topsfield, MA
-
Bob "RealMan" Timm
Minot, ND
5,584,328
the more eyes that see a listing the better the value of the marketing.... marketing is also a factor of Branding.... as I always say, "market like you mean it"....
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Tom Bailey
Oak Island, NC
-
Michael Jacobs
Pasadena, CA
-
Peter Mohylsky, Destin...
Miramar Beach, FL
1,613,774
1. The Neighborhood of the listing
2. My Buyer's List
3. My entire Database (branding)
4. Other agents out of area...as I sell many of my listings to inbound buyers.
-
John Juarez
Fremont, CA
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Abby Stiller
Cape Coral, FL
-
Kris Collis, Associate...
East Stroudsburg, PA
-
Doug Dawes
Topsfield, MA
-
Nina Hollander, Broker
Charlotte, NC
3,421,121
All of the above ... I market the holy heck out of the property casting a wide and deep net.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
1,393,433
D. All of the above.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
-
Susie Kay
Plano, TX
518,291
For the benefit of all.
-
John Juarez
Fremont, CA
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Bob "RealMan" Timm
Minot, ND
-
Peter Testa
Danbury, CT
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
5,473,581
I market them to potential buyers, other agents and my sphere - and not just for the sellers' benefit but, to SELL the listings!
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Michael Jacobs
Pasadena, CA
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
652,264
The more people that see a listing, the better
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Michael Jacobs
Pasadena, CA
-
Debe Maxwell, CRS
Charlotte, NC
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
820,278
All of the above
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Anthony Acosta - ALLAT...
Atlanta, GA
5,458,048
It is for sale. Let everyone know!
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Diana Zaccaro Broker A...
Cocoa Beach, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
-
Susie Kay
Plano, TX
1,111,579
Absolutely! The more exposure my listings get, the more the seller benefits.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Peter Testa
Danbury, CT
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
786,944
I try to sell my listing to anyone that will buy them. Marketing goes in every direction available and affordable.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Debe Maxwell, CRS
Charlotte, NC
-
Katina Hargrove 352-55...
Eustis, FL
-
Michael Jacobs
Pasadena, CA
2,839,951
I go MLS on a listing and results come pouring in. That's all I know. Of course if I had potential buyer list I would use it and if I knew buyer agents and their product criteria I would key into that as well....Find results!
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
2,245,597
We’re all about the ROI
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Debe Maxwell, CRS
Charlotte, NC
-
Katina Hargrove 352-55...
Eustis, FL
-
Michael Jacobs
Pasadena, CA
8,122,568
Both.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
1,535,114
All, by various methods.
MLS: Agents
Portals, blogs, social media, videos and the rest of the 3+ hours of manual marketing work I do per each new listing: for unrepresented buyers and for me to show my value above and beyond the "list it and pray" agents. Plus, if I find an unrepresented buyer and get to represent both sides, it's a win-win for both parties!
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
231,998
I list it in our local MLS for all agents to see. Sometimes I contact an agent personally if I have something that I know he/she is looking for.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
411,189
all of the above. I mean marketing to buyers does benefit the sellers as does marketing to other agents.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
1,713,581
We are putting out personal home on the market and I have already touched base with agents I know work our area.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Katina Hargrove 352-55...
Eustis, FL
-
Debe Maxwell, CRS
Charlotte, NC
-
Michael Jacobs
Pasadena, CA
557,036
All marketing should be towards buyers. The comments in mls should NOT be to other agents they should be aimed at buyers because those comments are syndicated all over the place. Agents don't buy listings, buyer do. Have you ever seen a car commercial aimed at car salespeople?
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
-
Michael Jacobs
Pasadena, CA
-
Katina Hargrove 352-55...
Eustis, FL
5,984,042
I write the verbiage for a buyer, do posts everywhere and push to social media. You never know where the right buyer will come from.
-
John Juarez
Fremont, CA
-
Bob "RealMan" Timm
Minot, ND
63,691
Always. Be. Marketing.
How I market a listing depends in part on the target buyer.
- Always – Sign and riders
- Always – Announcing the listing on our Facebook page, and other social media accounts.
- Always – All team agents share those posts.
- Always – Schedule one of the buyer agents on our team to do an open house the first weekend after listing, mainly to find them potential buyer clients, add to our investor list when they're as-is listings, and of course, show the property to potential buyers.
- Always – listing descriptions that target who we think the end buyer wil be. For retail, we will talk about features, the neighborhood, tax rate, and make the description emotionally based. For listings that will likely be bought by an investor, we focus on features and condition and mention the ages of big ticket items, and if the item is working or needs repair and any potential modifications we think may improve the property's final value post-rehab. We gear these listing descriptions to be analytical.
- Always – Facebook and Instagram stories discussing our listings and open houses we have available that week.
- AS-IS sales – If the listing is an as-is sale that targets investors, I will email it to a list of agents whose contact info I've procured from past deals that I know work with investor clients a lot.
- AS-IS sales – If the listing is an as-is sale that targets investors, I will email it out to a list of investors that have voluntarily signed up to receive notifications of my investor special listings.
- AS-IS sales - If the listing is an as-is sale that targets investors, I will post it in local investor groups on FB. Check their rules. And it needs to truly be a deal that would interest investors. If you start posting listings in those groups that are 3% under retail, you'll get deleted pretty quick. My rule of thumb for it qualifying to be posted in those groups is buy and hold listings that would rent at 1%+ of the sales price + any rehab that needs to be done, or potential flips where the ARV - minus repairs leaves at least a 15% spread.
- Always – We share the listing to local Facebook groups that focus on AREA real estate.
- AS-IS sales - Facebook ad campaigns targeting real estate investors within 15 miles of the property.
- Retail Sales - Facebook ad campaigns targeting potential homebuyers within 15 miles of the property.
- Retail Sales where the home fits first-time homebuyer price range - Facebook ad campaigns targeting first-time homebuyers and renters within 15 miles of the property.
- Always unless we anticpate multiple offers within a few days – Video marketing of the property via YouTube.
- Always – We have a featured listings tab on our website that showcases our listings.
- Always – Professional photos. I don't care if there's no flooring and boarded up windows. We send a professional photographer. First impressions happen online and they are everything.
- High end - Dedicated domain name that forwards to a custom listing page on our website, with a custom rider on the sign with domain name.
- Retail – We send mailers to the subdivision announcing the home as being for sale. Residents can be the best sales people to convince their friends they need to check out a house in their neighborhood, and it gives us an excuse to touch new people we don't know.
- Always – Ask for the share. We we post listings, we encourage people to share it, especially if they're from the direct area of the listing.
- Always – Answer the dang phone. Do not send phone calls to voicemail, especially in the first few days after launching a new listing.
- Always – Mention neighborhood amenities. Do not assume buyers realize the neighborhood has a pool and tennis courts.
- Always – Pay attention to presentation. We run our listing descriptions through Grammarly to ensure we catch typos and grammar mistakes. To me, your listing isn't just advertising the house that's for sale; it's also showcasing your as a professional and what clients can expect when working with you.
-
John Juarez
Fremont, CA
2,284,020
You fully promote and tell the story of each listings unique qualities, you should be promoting the neat area each is in. People don't want to be sold anything. Just tell the story with all the rich details with helpful links for buyers, sellers, the World of whoever is tracking your marketing Peter Mohylsky, Beach Expert . That said I do market to a niche and tailor make the presentation with that lifestyle in mind. Each ad for the same property is not copy and paste the same nor is the photo/video array. Different buyer, different needs. Don't waste their time with one size fits all.
-
John Juarez
Fremont, CA
52,597
It seems to me with residential listings if they are in the MLS, the answer is "all of the above". In my experience, many buyers have already searched extensively before they even contact an agent. I very rarely will act as an intermediary.
5,175,271
1,749,377
1,431,402
By listing a property on the mls, it is marketed to all agents and sent to all pertinent real estate websites so that the property is widely advertised for potential buyers on behalf or our seller clients. We also attend local marketing meetings to spread the word to our agent body. We also hold open houses to attract buyers who will be notified by social media of the events.