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Rainmaker
5,355,148
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

not more frequently than once a month..... once a month is ideal..... and do that for a year, if you are just beginning to infiltrate a neighborhood.... they must see you every month with a new postcard and new message....

May 31, 2020 02:01 PM
Rainmaker
5,817,784
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

I no longer do direct mail.

Barbara Todaro provides excellent advice on this topic.

May 31, 2020 01:09 PM
Rainmaker
772,692
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

I am planing a mail campaign and it will be at least monthly.

May 31, 2020 03:51 PM
Rainmaker
1,568,961
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, Blackstone Realty Group - brokered by eXp Realty - Kalispell, MT
The House Kat

I've been doing monthly.

Jun 01, 2020 04:58 AM
Rainmaker
1,083,602
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

To make it effective one needs to knock reinforce your mailing. For each home here  there are perhaps 5 agents live a few blocks from you and may be 5 agents actively solicite on you.  I met a realtor at a party mentioned she started mailing and sent out notes, calendars since 1980s and how come she is not doing it. She must spent over $100 on me over the years. Did you check out people who are on the distribution that they are realtors? No.

May 31, 2020 01:50 PM
Rainmaker
865,422
Doug Dawes
Keller Williams Realty - Topsfield, MA - Georgetown, MA
Your Personal Realtor®

Whenever a mailing is sent out

Jun 01, 2020 07:15 AM
Rainmaker
3,589,067
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Once a month with a six month cushion before yielding results. Be patient.

Jun 01, 2020 06:49 AM
Rainmaker
1,609,186
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

Starting usually Feb 15th, every 3 weeks until June. Then every 4 weeks after that on geo farm.

Customers/clients once a month.

Jun 01, 2020 06:25 AM
Rainmaker
688,043
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

Every other month

Jun 01, 2020 05:36 AM
Rainmaker
816,125
Annette Lawrence , Palm Harbor, FL 727-420-4041
ReMax Realtec Group - Palm Harbor, FL
Making FLORIDA Real Estate EZ

Frequency of touches depends on several factors

1. Mobility
2. Market intelligence
3. Message
4. Expected goals

All of this will tie directly to the agents understanding of R.A. S. the measured results of the market testing.

For example, on a new initiative I will send out 2  a week for 3 weeks, 1 every other wee for two months, then once a month for a community I intend to be include under the label, 'MINE.'

Be aware the MESSAGE is paramount. Just last week a sheriff called me aside to ask why am I present everyday!  The reality is I am NOT. I am present every other week. However, the message echos to such an extent that every little effort is amplified.

 

Jun 01, 2020 05:09 AM
Rainmaker
513,773
Steven Nickens
Wailea Realty - Wailea, HI
R(S)GRI ABR, Maui Real Estate Hawaii

Quartely, but maybe I should step it up.

Jun 01, 2020 01:33 AM
Rainmaker
1,018,897
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

I Just Listed/Just Sold only to Geo-Farms.

Database "People" Farm:

Direct-mail goes out twice per month pre-pandemic. One specific message item of value week 1 and one call to action message postcard week 3

Three times per month the last 3 months. One item of value week 1 and one call to action postcard week 3 and one COVID-related card week 4 .

Digital & phone touches add another 2Xs per month on a rotation.

I farm and prospect my sphere, not a specific neighborhood  or geo-farm, unless I have a listing there. 

 

May 31, 2020 09:19 PM
Rainmaker
2,877,416
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

I have not done direct mail marketing in years!  

Jun 01, 2020 08:22 AM
Ambassador
2,329,603
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

I market to my past and present clients.

Jun 01, 2020 06:00 AM
Rainmaker
3,167,246
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

I like to do some once a month and others are every other month

Jun 01, 2020 05:39 AM
Rainer
207,593
Don Baker
Lane Realty - Eatonton, GA

me? zero times, my wife about 6 a year to the area she farms for listings.

May 31, 2020 04:11 PM
Rainmaker
4,338,523
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

I usually have a mailing once a quarter.

Jun 01, 2020 06:44 AM
Ambassador
4,695,314
Bob Crane
Woodland Management Service / Woodland Real Estate, Keller Williams Fox Cities - Stevens Point, WI
Forestland Experts! 715-204-9671

I have heard 12 times is needed, however I have never sent out that many.

Jun 01, 2020 06:22 PM