Andrew Mooers | 207.532.6573, Northern Maine Real Estate-Aroostook County Broker (MOOERS REALTY)

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Rainmaker
4,570,564
Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

Sure... we see all sorts of numbers. Some studies show that having the number seven in your listing helps sell it faster and for more money. I had a client who always priced her home with three very specific last digits and her homes always sold quickly even in a slower market. She was superstitious about it and I was happy to accommodate her. Sort of like burying a St Anthony statute.

Sep 22, 2022 04:03 AM
Rainer
161,377
Karen Climer
Demetree School of Real Estate - Orlando, FL
Teaching people to pass the real estate exam

I don't like the irregular pricing.  What I list the house at $399,900, then Joe Realtor does his MLS search at $400,000-$450,000?  Joe's client never knows about my listing.  That weird pricing might work in retail when you are dealing with low prices and where the gap between highest and lowest is smaller.

But I don't use it when pricing houses.

Sep 22, 2022 04:05 AM
Ambassador
4,074,443
Brian England
Arizona Focus Realty - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Our MLS did a study and homes priced on the zero's get a lot more views than homes priced on the 9's.  I still see a lot of homes priced on the 9's though.

Sep 22, 2022 04:43 AM
Ambassador
2,116,290
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Yes, I've seen all sorts of pricing policies

Yes, I've asked myself where those numbers come from.

I prefer to price at XXX,000. Unless my seller insists on something different even after I've explained my rational.

Sep 22, 2022 04:33 AM
Rainmaker
796,748
Brenda Mayette
Miranda Real Estate Group, Inc. - Glenville, NY
Getting results w/ knowledge & know-how!

There's an agent in our area that puts 3 very specific and consistent numbers at the end of every listing price.  Branding???  Maybe but, I'm curious about the effectiveness of such especially since web-based search criteria typically involves whole numbers. 

My policy?  Whole numbers.  

Sep 22, 2022 05:26 AM
Rainmaker
2,700,465
Richie Alan Naggar
people first...then business Ran Right Realty - Riverside, CA
agent & author

It's a type of being cute with the subject matter unless of course it has a meaning. For instance, I have seen retail items priced strangely only to find when you added the tax, it produced a nice round number making for less change given or a smoother transaction? Marketing invites creativity but why, price as you describe when we know, it will be negotiated?

Sep 22, 2022 05:47 AM
Rainmaker
1,439,151
Ryan Huggins - Thousand Oaks, CA
https://HugginsHomes.com - Thousand Oaks, CA
Residential Real Estate and Investment Properties

I've never been a fan of the X,999 or x,900 and I always just mentally round it up when I'm talking to clients.  There is some psychology to the "$1.99" price (like for Denny's Grand Slam Breakfast), instead of charging $2.

 

I've seen a few of the random numbers at the end, the ",384" or ",782" in you example.  Usually these are the people who lower the price $1 every week to get the price reduction banner.

Sep 22, 2022 08:36 AM
Rainmaker
727,808
Eileen Burns
Trans State Commercial RE Ft. Lauderdale/Miami/Palm Beach - Fort Lauderdale, FL
FLorida Real Estate Connector

See it all the time Andrew Mooers | 207.532.6573 .  Marketing studies reveal a number ending in 7 gets opened more than a 9.  Ranges are good for your search and it is always a good idea to go above the range as sale prices can be negotiated.😎

Sep 22, 2022 06:36 AM
Rainmaker
5,397,762
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

We see numbers all over the board here too, but I use whole numbers for the most part, unless my client wants something different.

Sep 22, 2022 06:02 AM
Rainmaker
955,201
Candice A. Donofrio
Next Wave RE Investments LLC Bullhead City AZ Commercial RE Broker - Fort Mohave, AZ
928-201-4BHC (4242) call/text

Yes if I'm doing a commercial analysis we're going to get an off number and we might use that. With residential, if somebody's looking $300,000 or less 299,900 looks better than 300,000. I was just having a conversation about this, someone read men are more conscious of this than women, LOL is that so?

Sep 22, 2022 05:56 AM
Rainmaker
854,662
Olga Simoncelli
Veritas Prime, LLC dba Veritas Prime Real Estate - New Fairfield, CT
CONSULTANT, Real Estate Services & Risk Management

Yes, some agents use it as a "recommended" ploy to get attention.

Sep 22, 2022 05:45 AM
Rainmaker
1,004,063
Peter Mohylsky
PMI. Destin - Miramar Beach, FL

Yes, it’s all a game that we play as realtors. 

Sep 22, 2022 05:09 AM
Rainmaker
4,631,451
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

What ever you think works for you id what you should do. I was a traditionalist xxx,900! Had a friend that used xxx,777!

Sep 22, 2022 04:49 AM
Rainmaker
1,053,533
John Juarez
The Medford Real Estate Team - Fremont, CA
ePRO, SRES, GRI, PMN

When pricing, I mostly lean toward numbers ending in 000.

I once had a client who want his counter offer to end in some unusual numbers. He hoped the buyer would think he was giving a LOT of thought to the amount.

Sep 22, 2022 04:56 PM
Rainmaker
580,706
Ray Henson
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

I had a client that insisted we use her lucky numbers for the last three digits.  It did sell pretty quickly and for above our list price, so maybe her numbers were lucky.😉

Sep 22, 2022 10:22 AM
Rainmaker
583,217
Greg Large
ERA Real Solutions - Grove City, OH
A Tradition of Trust

I have hard enough time figuring out why I do things myself sometimes, without spending any time figuring out what others do. since the beginning of internet searches, I strongly recommend to my clients to price on whole dollars vs 900 to be found in up and down price searches. depending on the comps if in the same neighborhood and a comparable listings are on a 900, may recommend 500 to be competitive.

Sep 22, 2022 10:20 AM
Ambassador
2,817,564
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate Brokered by Real - St. George, UT
St. George Utah Area Residential Sales Agent

Was told long ago to use potato chip pricing. Lay's started selling their small bags of chips for $1.00, sales were slow. A marketing genius told then to sell for $.99, they flew off the shelves. Some people can get very creative with numbers but if priced well, it will sell regardless of the 1, 2, 3's or, 7, 8, 9's about it! That is what I know, Andrew!

Sep 22, 2022 10:13 AM
Ambassador
3,174,924
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Numbers have special meanings to some people. I do not ask where that number came from - I look to see if it is in alignment with the comps. 

My policy is to find the sweet spot and price a property right to sell! 

Sep 22, 2022 09:47 AM
Rainmaker
1,391,981
Gary Frimann, CRS, GRI, SRES
Eagle Ridge Realty / Signature Homes & Estates - Gilroy, CA
REALTOR and Broker

The number * is for good luck in some cultures.  

Sep 22, 2022 09:45 AM
Rainmaker
2,113,617
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co Notary Services retired RE Broker

I seldom used a round number on my listings for all the good reasons mentioned here. I never thought of it as branding. If I were not retired I would use it as a branding moment by using my phone number as the last digits after reading this.

Sep 22, 2022 09:14 AM
Rainer
267,023
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

In the world of online listing site searches- buyers are usually searching in rounded number increments- i.e. $600k-$900k- and when they are truly engaged they are searching online- and sending me the listing asking my thoughts on the apartment. 

As a listing agent- I would prefer to list an apartment using the rounded number - i.e. $800,000 rather than $799,500 because the listing will capture to the buyers that are both have their cap at $800k and start their search at $800k. If I had set the price at $799,500- it's not going to capture the buyers starting their search at $800k. While I might find the listing, the client might not...so for full exposure to the market- I want to capture anyone that could be our potential buyer.

Also, buying a home is not like going to (insert retailer here). At $19.99 or $29.99 - you aren't typically negotiating on price on these purchases while you expect there will be at least some negotiating for a home. 

 

While I can understand there will be some sellers looking for a specific listing number (i.e. lucky number) or some specific pricing strategy where the listing is some strange figure that makes it appear that you have some sort of quantitative analysis around the pricing-  that is typically going to be a smaller number of listings. Most agents still tend to use the old pre-internet search pricing methods  such as $799,999 but I feel that is outdated.

 

Sep 23, 2022 11:28 AM
Rainmaker
1,372,815
Thomas J. Nelson, REALTOR ® e-Pro CRS RCS-D Vets
Big Block Realty 858.232.8722 - La Jolla, CA
& Host of Postcards From Success Podcast

Yes

No

The weirder the better - it stands out. It's a very, very old school marketing gimmick or a superstitious seller. I've done it for both reasons...but not often.

Sep 22, 2022 06:11 PM
Rainer
316,948
Don Baker
Lane Realty - Eatonton, GA
Lake Sinclair Specialist

sometimes I know... I generally know when someone has a client into numerology 

Sep 22, 2022 01:39 PM
Rainmaker
600,666
Hella M. Rothwell, Broker/Realtor®
Carmel by the Sea, CA
Rothwell Realty Inc. CA#01968433 Carmel-by-the-Sea

I just checked out Pebble Beach & Monterey city and most of them are easy to read and remember.  Anything listed over a million is 000 at the end.  Those under, always end with one 0.  The really high end ones like the Butterfly House in Carmelj-by-the-Sea is $40,000,000

 

 

Sep 22, 2022 11:23 AM
Ambassador
5,824,274
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

I dont think that it really matters, people like to be different sometimes leading to unusual numbers like these.

Sep 22, 2022 11:08 AM
Rainmaker
3,393,897
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Most often i see ,900.  It is rare to see others but a coupe of times this month i saw like 499,999 

Sep 22, 2022 01:00 PM
Rainmaker
1,775,547
Lyn Sims
Schaumburg, IL
Real Estate Agent Retired

Like Nina, I have had sellers decide on an odd listing price. Doesn't bother me unless you are close to a price range (400-450) search change. I do tell them you might miss out on some searches.

Normally I do the 9's.

Sep 22, 2022 06:34 AM
Rainmaker
708,048
Tony Lewis
Summit Real Estate Group - Valencia, CA
Summit Real Estate Group Valencia & Aliso Viejo

I like to end the list price with ,950  My reasoning is it's no ,999 and indicates that we want as close to the net dollar up as possible.

Sep 24, 2022 10:48 AM
Rainmaker
1,568,251
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • GRI • HAFA • PSC Calabasas CA

I do not really pay attention on last 3 digits.....However, 500 and 900 are understandable and common, yet something like 782 are probably ''lucky'' numbers the seller or agent likes to use~ my guess. 

Sep 23, 2022 01:58 PM
Rainmaker
825,726
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

Yes, and it seems like we're seeing it more now. I generally price with all $XXX,000. That is how computers search. People seem to automatically round up. 

Sep 26, 2022 06:01 AM