BOOK REVIEW: E-Myth Revisited by Michael Gerber
By Regina P. Brown, M.B.A., Broker, Instructor
(MBA Broker Consultants)
This month's recommended reading is "The E Myth Revisited" by Michael E. Gerber. "E" stands for "Entrepreneurial" and Gerber reveals "why most small businesses don't work and what to do about it". The complete title is "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" and it's available at Amazon.com. Gerber shows small business owners how to get out of the "mom & pop shop" rut and develop powerful visions for their companies. He weaves the interesting story of a pie-shop owner and shows how to set up a system for your business, that can free up your time and give you a big-picture perspective. What is the difference between working ON your business and working IN your business? Read amazing ways to grow your business for long-term future success....
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