Yes But Which Half? Yes But Which Half? Half the money I spend on advertising is wasted; the trouble is I don't know which half John Wanamaker You may know of John Wanamaker as the Philadelphia merchant(1838 - 1922) or perhaps of the department store that once bore his name. His quote on advertising is a long time favorite of mine. It's as apropos for retail as it could be for real estate or any business. The reason to advertise is as varied as those who own a business. In any chosen field. To generate traffic and sales. Attract new customers while retaining existing ones. To introduce a new product. You could add others as the reasons are plentiful. We learn. We m...
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