Marketing Luxury Real Estate: A Three Way Win-Win Strategy
By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
One of the little markets we frequent for certain delicacies and wines is Tri-County Produce Co-op on Milpas Street in Santa Barbara. It is the only grocery store within walking distance to the beach, and you get a great view as you check out. They have a wonderful strategy where everyone wins. If you bring your own bag for your purchases, you are given a ticket that is worth .05cents, and then you can deposit in one of the 8 different charities represented on the wall. They started this last year, and they have already donated $8938.85. Everyone wins, the environment, the charities and the store for giving their customers a reason to support them, because of their commitment to the community WATCH VIDEOS- Buzz-Worthy Luxury Real Estate Websites Personal Branding Case Studies ...
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