Santa Rosa, CA Real Estate News

By Scott Dovala, Santa Rosa Mortgage and Home Loans
(Ascent Home Loans)
As a National Lender, Ascent Home Loans not only services the home loan industry, but also the small commercial loan arena. Why do we invest the time in closing loans for the small business owner and investor? Because the small business owner and investor needs a representative in the commercial loan market that gives them an additional choice in lending when they are having difficulty providing documentation, or they are under the bank's minimum loan amount. a National Lender, Ascent Home Loans not only services the home loan industry, but also the small commercial loan arena. Why do we invest the time in closing loans for the small business owner and investor? Because the small business owner and investor needs a representative in the commercial loan market that gives them an addition...
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By Kelly Townsend, CDPE, Realtor
(Coldwell Banker)
I have been reading a lot of blogs about whether or not staging is necessary. As a stager I think you definitely have to at least offer it as an option to your clients. More and more I am having the homeowner contact me directly about staging, often times before they are even working with a Realtor. Thanks HGTV! If you aren't at least letting them know that staging is an option, they might feel that you aren't giving them all the marketing power that you can. I have had great success in getting houses sold by staging. In the last 2 months all my houses sold in less than 10 days! Many were previously sitting on the market vacant. So staging does make a huge difference. As a Realtor you may wonder who should pay? I have had Realtors that would offer a staging consultation as part of their...
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By Scott Dovala, Santa Rosa Mortgage and Home Loans
(Ascent Home Loans)
When selling a home, sometimes it can be or feel like one of the most stressful times a person can endure. Along with the selling process you must also search for a new home, choose a lender, renovate your home,along with strange people walking through the home your kids grew up in. The list is endless.  But how stressful would it be if a perspective home seller changed their mindset. Instead of looking at the process on a personal level, try looking at it from a position of being the CEO of your own company. Why a CEO? If you really get down to it, what are you really doing when you sell your home? You are selling what could be thought of as a company. Let's say you purchase a home 5 years ago. What you have done is invested capital into this venture by purchasing the home or let's cal...
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By Kelly Townsend, CDPE, Realtor
(Coldwell Banker)
I know, I know. Money is tight... House prices are down... Can't afford to stage. Those are some of the things we are hearing these days. Well the truth is, savvy sellers realize that a small investment in staging now will reap them larger benefits in the future. I can't tell you how many houses I've staged that have been sitting on the market for months vacant. Once they are staged they sell, usually receiving offers in a matter of days. How many mortgage payments have those homeowners thrown out the window? If they had invested in staging in the beginning they would have come out way ahead. We all know inventory is at an all-time high. Home buyers are overwhelmed with so many choices that they will easily pass over a house that doesn't WOW them.  If the pictures on the MLS don't grab ...
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By Scott Dovala, Santa Rosa Mortgage and Home Loans
(Ascent Home Loans)
With all the newspapers, TV News and stories on the internet in regards to what's going on in mortgage industry, sometime it might be a little scary to even think about getting a loan.  Loan programs have changed or have been entirely discontinued, everyone has heard about the sub-prime problems, in fact you may have a sub-prime loan right now as you're reading this. Mortgage companies all across the US have closed their doors. Actually, things are not as bad as they seem. There are still plenty of loan programs available to current homeowners, investors and first-time buyers. Despite what the news reports have been implying, there are actual senior loan officer's across the US, including myself,  who are reputable and are willing to take the time to talk to their clients and help them ...
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By Tracy Kline, Tracy Kline
(Sequoia Pacific Mortgage)
Santa RosaSanta Rosa Central Library - need Sonoma County Library card - Third and E Streets - (707) 545-0831Rincon Valley Library - need Sonoma County Library card - 6959 Montecito Blvd - (707) 537-0162NW Santa Rosa Library - need Sonoma County Library card - 150 Coddingtown Center - (707) 546-2265Burger King - 370 Coddingtown Center - (707) 579-5905A'Roma Roasters - 95 5th Street - 707-576-7765Wolf Coffee - 1810 Mendocino Avenue - (707) 546-9653 and 614 Fourth Street - (707) 524-8036Sonoma Coffee Company - 521 Fourth Street - (707) 573-8022Valley Tire & Brake - 1688 Piner Rd. - 707-544-3420Valley Fast Oil & Lube - 1675 Piner Rd. - 707-544-2423Holiday Inn Express Santa Rosa - 870 Hopper Ave  Check out other Free CA Wi-Fi Locations!http://www.wififreespot.com/ca.html
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