Smiling Seniors and Website Conversions
By Kyle Reyes
(The Silent Partner Marketing)
Let's face it. There's a ton of noise out there. There's SO much noise, in fact, that many business owners are left wondering how they can possibly get their message out there in a way that can be heard. Many companies incorporate cause-based marketing into their strategy. The idea that helping others can help your branding isn't new. The philanthropic ideology can be good for everyone, assuming it's done in a way that gives the business an opportunity to drip-market in the future. For example, the #MakeASeniorSmile campaign underway with Always Best Care Senior Services of Central CT. Here's the down-low. The family-owned company doesn't do what they do for the money. As a matter of fact, government regulations and the cost of doing business in Connecticut means now more than ever the ...