When I teach my prospecting class I use gardening as a metaphor. It takes a lot of hard work to grow a productive and rewarding garden. First you have to plan out your location or pick your target market. You will need a few good tool's. Next till your soil. One of the most important step's in growing a beautiful garden is tilling your soil. Pick your target market by doing research up front. How many home's do I need to sell to make my income goal? How many client's do I have to prospect? How many row's do I plant? Plant your seed's. This is what I would call prospecting. How many post cards, just sold, just listed, newsletters, how many open house's will I sit to grow my business to the size I feel the most comfortable with. Now add some active rain and fertilizer and you ha...
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