My answer would depend on what type of market you are in and how much competition you have. On one hand you have the small towns with less expireds and less competition. On the other hand you have the big cities like Orlando, Florida with 2 million plus people in the entire metro area. Hundreds of homes are expiring and dozens of other agents are contacting them after they expire. How do you stand out? In that situation I would only mail my letter 10-15 days after the home expired. I would call the best expireds on the phone and ask for an appointment from the ones I reached. After 10 days most of the other agents have dropped off the map and the seller will actually notice you. You almost start the farm those expireds for the next 3-6 months. You send them a letter and then follow u...
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