Atlanta, GA—Wynd Realty is the first real estate brokerage company in Atlanta to offer its agents a program that allows them to brand and advertise their services independently of broker affiliation. Under the program, simply known as “the DBA Program”, agents can create and market their own realty companies as their own brand. Traditionally, agents have been tied to their Brokers for both marketing communications and identity branding. But, under Wynd’s DBA Program, Jane Doe can create, build and market Jane Doe Realty or any other name she wants to use as her corporate identity. She can create a logo, print literature and build a website all under the brand she chooses. “This is really an extension of our Micro Broker concept and it highlights how the Brokers role has become...
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