Inman Park Realty's New Business Model
By Jeff Bergstrom
The flat fee to list a home with Inman Park Realty will be $995.00. This fee is independent of the sales price or the type of home. This service is available only to the residents of Inman Park. Why $995.00? As with any new venture, it’s critical to create a business model that is appealing to consumers while at the same time providing competitive barriers for others. The $995.00 price point is meant to be a wake-up call. The onset goal of IPR, is not money, but rather the changing of the real estate industry narrative and the consumer experience within it. This is something very different. We are questioning the status quo of the real estate industry with technology and a sales approach more in line with other industries. And in doing so, we hope to accomplish the beginning of a f...