Are you a Hunter or a Farmer?
By William Piotrowski, Just Call William 630-881-8655
(Diamond Residential Mortgage Corporation )
In the mortgage industry and really any industry that is reliant upon referral business there is this question... should I hunt or should I farm? For those of you who just went WHAT??? Let me expound on the concept and discuss it further.There are two approaches to building business and a pipeline within the mortgage industry. You can be a hunter which is someone who actively purchases and pursues leads "hunting" down and out hustling the other hunters for your prey or you can choose to be a farmer which is someone who builds and tends relationships who will hopefully bear fruit allowing you to eat even when game is scarce! In other words are you buying leads and chasing them down for business or are you working off of referrals from partner relationships.The absolute pros of being a h...
Comments
0