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Crawfordsville, IN Real Estate News

By James Spriggs
(Indy Boost Mobile Marketing | SMS Text Marketing)
  Quick Response (QR) Codes | Smart Phone Marketing How to squeeze every dollar for your marketing using QR codes with your conventional advertising. If you have been reading any national magazine lately, you have come across those funny looking squiggly square things. These are Quick Response codes, also known as QR codes. QR codes are all the rage in Asia, and are the coming thing in marketing in Europe. America seems to be a late adopter of this amazing technology, and quite frankly, it has to do with the quality of our cell phones. Our phones are not as good as the Japanese. Simple fact. For the small business owner, QR codes are a Godsend. Most storefront businesses, the ones that rely on daily foot traffic for their business survival, have never really had a good way to quantify t...
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By James Spriggs
(Indy Boost Mobile Marketing | SMS Text Marketing)
Tips to help you avoid common advertiser mistakes | Mobile AdsThere are a lot of variables for an advertiser to consider when setting up and later evaluating the success of their mobile ad campaign.  We’ve previously published best practices and optimization tips for all advertisers and tips specifically for iPhone advertisers, however we know that managing an effective campaign is an art and a science.  As such we wanted to share a few of the mistakes we’ve seen advertisers make to help you avoid these common pitfalls.    * Not including branding or a call to action in ad copy. Users who know who you are and what they will need to do once they click on your ad are much more likely to click and then convert into customers.    * Not changing ad text frequently. Just like you’re more like...
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