Does anybody actually charge for a CMA??? Why do agents still advertise FREE CMA?
By Amanda Christiansen, Christiansen Group Realty
(Christiansen Group Realty (260)704-0843)
The other day I was headed to the grocery store and saw a fellow agent's smiling face on a bus hut. The picture was good and it looked very professional. At the bottom of it in bold print and all caps it said CALL TODAY FOR A FREE CMA!! I logged on to Facebok this morning and saw an ad from a fellow agent. It asked me to like their Facebook page, and then right under that it said FREE CMA ON YOUR HOME! Last night as I was looking through the Fort Wayne real estate book I saw several advertisements for a FREE CMA. Then I got to thinking... does anybody really charge for a CMA? When we get a call from a potential seller, we have a conversation with them about their needs and their situation. Then we run a very thorough CMA to take to the listing appointment. We go over it with the...
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