Do you employ an intergrated approach to marketing your listing with high profile visibility to protect the equity? Do you explain to your potential client in a listing appointment this key aspect? Here is a proven method to hold the bottom line.Internet exposureClassified AdvertisingRegional and Local Brand MarketingPrinted CollateralNational Brand MarketingOpen House AdvertisingDirect MailE Mail Alert ProgrammingPutting all these pieces together with proper timing is key to getting a SOLD sign up. Knowing how to do it right takes experience. Having a Realtor that uses an equity preservation marketing strategy is critical in today's market. If you are planning to sell your home and would like to see how my intergrated marketing strategy can work for you and protect your equity then ple... 04/23/2007

One of the most under advertised rooms in many listings happens to be the children's bedroom. I am not sure why but most of the time the Agents focus on other features of a property. As a general rule most people identify the number of bedrooms required for their home as one of the most important criteria in their home search. Many times it is difficult to get good bedroom photos but highlighting one key feature can be attractive. One helpful hint when taking  photo's of  a children's bedrooms is simply hightlighting a feature. Here is an example of taking a plain bed and adding some "kid creativity" by taking unnecessary articles and make them work for the listing.Home shoppers with children look for potential properties that will appeal for their children. The goal is to take a fun pi... 04/23/2007

Just a quick blog before I run out and do a "grand opening" for a wonderful 2 unti condo conversion which my client bought 90 days ago. We have dotted all the i's and crossed all he t's and have instituted a text book game plan for the design, construction and marketing of these wonderful condos. I am excited to go to work today!!! My goal is to sell both units at asking price today! One may say... wow that is very ambitious goal however I visualize success and ALWAYS the most successful scenerio!  My daughter reminded me this morning on how hard it is to capture dragonflies but eventually she did it because of determination. Inspiration comes from all sorts of things and today my daughter was that sources. So with that here is an example of determination and inspiration to help begin t... 04/22/2007

One of the most important decisions you can make when deciding to sell your property is how effective is the Multiple Listing Service for your residential property? The multiple Listing Service, commonly known as the MLS, is a listing inventory system for residential real estate in your area available only to REALTORS sales associates and brokers.Through MLS,your property information is distributed to the entire brokerage communityThe MLS provides a process of immediate access for brokers to show your property to prospective buyers.Descriptive copy and multiple photos of the property accompany the listing.Placing listings on MLS ensures that your property will automatically appear on ColdwellBanker.com, Newenglandmoves.com and Realtor.com.To expose your property to more potential buyers... 04/16/2007

Do REALTORS really know the differences between a FIXER UP listing on the MLS search result and a property that is prime for a flip home? Most Realtors lump these two types of properties into the same catergory which is a big mistake. They are totally different. First let me define each property and how they are percieved in the market.FIXER UP OR FIXER UPPER PROPERTY: This type of home for sale in the MLS in most cases refers to a single family property. It is a property in need of major cosmetic restoration. New paint, replacement of carpeting , replacement of light fixtures, minor plumbing upgrades, restoring existing hardwood flooring. The costs will vary but most of the line items are moderate in price. The work can be done by the owner. In the event that the property is described ... 04/14/2007

Beverly MA.   Coldwell Banker Residential Broker Beverly is pleased to announce its March 2007 Agent of the month award to Michael D. Ross for his outstanding performance. Michael's professionalism and knowledge of the industry coupled with dedication to his clients  make him a valuable asset to the team. Ross, a Hamilton resident who has been selling real estate in the North Shore , is a New Homes Specialist, a Certified Negotiation Specialist and an active member in Hamilton volunteering his time to numerous sports programs."I would like to thank my clients for hiring me as their Realtor. It is always an honor to be recognized as a top producer. I anticipate success in a very challenging market, " stated Ross. Please call Mike direct at 978 233 2893 to assist you with your real estate... 04/13/2007

Beverly, MA   One of the newest nighborhoods now under construction in Beverly is Bass River homes nestled on the shores of the Bass River. This waterway enter's into Beverly Harbor which is the gateway to the Atlantic Ocean and the numerous water activities offered on the North Shore.When completed  this exclusive neighborhood will consist of 10 single family residences reflecting rich vibrant New Colonial designs. With seven different floor plans ranging from 2400 - 3600 square feet alyou can choose the space and comfort to live in a quality built home in a beautiful neighborhood.Visit Mike's new construction real estate today by simply clicking www.bassriverhomes.com for details. Model home open every Sunday from 12-3 or by appointment. 04/10/2007