As REALTORS(r) we constantly worry about how to get our name out into the public, if we are advertising enough, not enough, spending too much money or not enough. I know that my business plan is cyclical in nature. I get a big closing.... advertise a lot.... dont get many calls from print advertising.... get disgusted.... start just getting out there... talking to people....making contacts....answering calls....doing research...showing houses....listing houses....writing offers...making sure it all happens....closing deals...getting paid....advertise a bunch...get disgusted. And round and round it goes. I am determined in this year not to advertise myself. I will still use print advertising because our buyers and sellers in our small town watch the monthly homes magazines to see what is... 03/15/2009