Yorktown Heights, NY Real Estate News

By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  UPDATE ON AFFORDABLE HOMES IN WESTCHESTER COUNTY Inventory has decreased to 275 to 270. This is not a very big decrease but considering this is the beginning of the spring market and we normally see an increase this is very significant! So now if you need a 3 BR home under $350,000.00 in Westchester County you better act now. As more homes are going into contract the inventory will be getting smaller as more homes are getting accepted offers than are coming on the market! Come Now to Putnam County.We have 270 3 BR homes available under $350,000.00 in Putnam County BUTNOTFORLONG!!!! These homes are all throughout Westchester County. If you are looking in Westchester County and need a 3 BR Home you are in LUCK. We have as of right now only 270 3 Bedroom Homes that can be show immediatel...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Update onCelebrating Easter???   Well the buyer showed up early!   They have a handicapped child. The home we looked at was in great condition. BUT!!This home won't work because there is no way to make it handicap accessible. We hit it off pretty good and he had another home he would like to see in another town.   I will call him in the morning and make arrangements to see that one and maybe 3 or 4 other ones I just found.   I think they will be great buyers; they are in contract on the home they own now. This will be a great buyer, approved and ready to go.   For those of you that wished me luck, THANK YOUIT WORKED OUTGREAT!!!!   Update onCelebrating Easter???  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Celebrating Easter???   I have been planning my day off for Easter a couple of weeks now. Uptime on Friday came and got three up calls. Naturally one wants to go see the home he called. Asked him if Saturday morning would work for him! He said he has to work and would I be able to show it to him on Sunday (Easter)? I have difficulty saying no to someone that wants to see a home, so I checked it out and low and behold it is a vacant home. So I call him back and he says he can meet me there at 11:30. I thought for a second and asked if 10:00 would work for him (I have 12 people coming over to my house at 12:30). Luckily he said that would work. Called him tonight to confirm (hoping he changes his mind). He said I will be there at 10:00 with my whole family. Wish me luck!! My wife said go ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
    Marketing Tips #18, Westchester County Real Estate!!   60. When was the last time you did a listing presentation and then just left without the listing? Did you know that 95% of agents that do presentations don't ask for the listing when they are finished (or think they are finished any way) Ask 3 times and then ask to come back!!!!   61. If you give them the pen you will get 35% more listings.   62. Some buyers just need a little push to get over the fear. Don't let them leave you in the parking lot. Ask them into the office even if just to discuss where they are going in the future and even just for a cup of coffee! Believe me it works. Marketing Tips #18, Westchester County Real Estate!! Marketing Tips #17, Westchester County Real Estate Marketing Tips #16, Westchester County rea...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #17, Westchester County Real Estate!!   59. Homebuyers are more likely to respond to a personal invitation to and OPEN HOUSE if you send them a postcard. Send them to the neighbors and your sphere of influence.   60. Always get you OPEN HOUSE visitors to sign in with their Name, Address Phone Number and E-Mail.   61. Always include a request for referrals on your invitation post card for open house, almost everyone knows someone looking to buy or sell, tap into this often. Marketing Tips #17, Westchester County Real Estate!! Marketing Tips #16, Westchester County real estate Marketing Tips #15, Westchester County real estate Marketing Tips #14, Westchester County Real Estate Marketing Tips #13, Westchester County Real Estate!!! Marketing Tips #12, Westchester County Real ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #16, Westchester County Real Estate!   56. Sellers are becoming more and more suspicious of commission rates. Outlining a compelling plan to market their property for a quick sale will provide value to help you maintain a healthy commission.   57. Don't be tempted by the ability to make your own marketing material on your ink-jet printer. The cost and quality of professionally done materials are the best way to attract new business.   58. Having a Real Estate Sign on your listings for a long time will not look good. Try to get all your materials in prospects hands as quick as possible for a quick sale.   Marketing Tips #16, Westchester County Real Estate!Marketing Tips #15, Westchester County real estate Marketing Tips #14, Westchester County Real Estate Marketing Tips ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #15, Westchester County Real Estate! 53. Set a marketing budget for each listing you get and use the same marketing effort for each one.  10%-20%   54. Advertising is a numbers game. When you do a sale or new listing don't send out 50 or 100 cards, do 200 and send some to your past customers to let them know you are still in the game. 55. Sellers have become more aggressive when it comes to how much commission they are willing to pay. If you outline a compelling plan to market their property for a quick sale that will provide value to help you maintain the commission level you need to keep your business going. ?%  Marketing Tips #15, Westchester County Real Estate!  Marketing Tips #14, Westchester County Real Estate Marketing Tips #13, Westchester County Real Estate!!! ...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  I still have a great buyer for a large parcel of Vacant Land!!! It needs to be in Westchester County Only!!! This buyer is capable of purchasing a very large parcel of vacant land in Westchester County, NY all cash. The minimum size depends on what can be built on it. If it is for Single Family homes it needs to be able to carry a minimum of 25 homes. If the parcels will accommodate Town Homes we need a minimum 40 homes. They will only buy subject to getting some approvals. Must be in Westchester!!! I still have a great buyer for a large parcel of Vacant Land!!! If you have something that meets these criteria in another county I may be able to find a buyer for that also. Call Tom Santore 845-590-5488   I still have a great buyer for a large parcel of Vacant Land!!!
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #14, Westchester County real estate!   49. Frequency is better than extravagance. Low cost materials that you can send often are better than ones that are to expensive to sent on a regular schedule.   50. Just listed and just sold mailings are great, but your sphere of influence and past customers would like to know what you are up to also, so include them in some of your just listed and sold.   51. Different customers and client respond to different thing so a good mixture will work better  than a boring repeat of the same type on mailing.   52. People will generally look at a promotional piece for only a few seconds. So try to b e consistent in the look of your pieces. It will be kind of like a subliminal message if it is repeated enough.   Marketing Tips #14, Westche...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Finally Some DOWN TIME!!! I have been so busy lately with new buyers; I have not had any time to just relax! I know that this is a really good thing, but we all need some time to rewind and get ready for some more. My last Buyer today canceled on me! At first I was very teed off to put it mildly! But then I realized this is my opportunity to sit down and relax for a change. Wrapped up at 3:15 instead of 6:30 and it was great. I am ready to get back to it on Monday. I will be fresh and ready to GOOOOOOO!!!! Finally Some DOWN TIME!!!  
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #13, Westchester County Real Estate! 44. You should keep up on the news. But not just the Real Estate news, you should be on top of entertainment, sports, and politics. This way you can have a conversation with pretty much anyone. KNOW THE RELEVANT FACTS FOR THE DAY! 45. All your ads and mailings should be frequent enough and substantial enough to make the impression you are looking for. 46. Keep your marketing plan short, simple and relevant. 47. Arrange to get in front of past customers and new prospects because, it is harder to say NO in person. 48. Every home buyer and seller you work with should go into your stay-in-touch database. Fund your budget for follow-up from the proceeds on each transaction. Marketing Tips #13, Westchester County Real Estate!   Check out the...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #12, Westchester County Real Estate   40. If you prospect a new street, You should mail 3 times in a 3-5 week period and then follow up every two months. if no results you should try a different message.   41. Budget for and take the time to attend your companies national, convention and local sales rallies. It is a great way to network for referrals.   42. Whenever possible you should use a corporate credit card for your expenses that earns points. This way you will get some added value from your every day expenditures. It should be attached to you bank account this way it is always paid on time and there are now finance charges.   43. We are full of valuable information. You should have an outlet that allows you to get this information to the public, such as a blog or...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #11, Westchester County real estate 35. You need to stand out from the crowd. You can not please everybody but you need to be relevant in your marketing to the clients you want to attract. 36. Your brand is your promise. A successful brand is a promise delivered. You better make sure you can deliver on your promise. "KNOWLEDGE & EXPERIENCE WORK" 37. Always surround yourself with colleagues and friends that are more successful than you. 38. You should always have an optimistic view of what ever you are doing. 39. An attitude of "I can" will go pretty far in any business atmosphere. Marketing Tips #11, Westchester County real estate   Check out the previous 10!!     Marketing Tips #10, Westchester County real estate   Marketing Tips #9, Westchester County real estate   More...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
  Marketing Tips #10, WestchesterCountyRealEstate 31. A personal photograph is very important. A classic head and shoulders shot is more memorable than a full body shot and more professional. 32. Business cards can serve two purposes. You can include a resource or chart on the reverse side. 33. Websites and blogs are an extension of you. Remember to answer e-mails and question as quickly as possible. treat them as they were phone calls. 34. Your personal logo is very important and should set you aside from your competition.Marketing Tips #10, WestchesterCountyReal Estate   Check out the previous 9!!     Marketing Tips #9, Westchester County real estate   More Marketing Tips #8, Westchester County real estate   More Marketing Tips #7, Westchester County Real Estate   Marketing Tips 6, We...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips #9, Westchester County real estate! My tips are as basic as you can get. This is part of what makes them very doable for everyone!!! 27. I have spoken about the Internet, fliers, postcards and e-mail. These items all have a place in marketing your listings. Don't make a mistake by only using a couple of these items. You should use them all. 28. Photographs are very important! you should take a course or 2 to familiarize you with pixels and sizing for the Internet and for printed ads. 29. Virtual tours have become very important. Most buyers will start their home sear.ch on line and if homes do not have a virtual tour they will be passed by. 30. What ever type of advertising you use make sure you contact information is easily found on them. Always include you e-mail and we...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
More Marketing Tips #8, Westchester County real estate! My tips are as basic as you can get. This is part of what makes them very doable for everyone!!! 23. This is one of the easiest ways to get a home sold is to sent copies of new listings to the top agents in your area. Sell them on the price and they will sell your home. An e-mail flier will get the job.  24. This one is a bit of a recap. Put your name, picture and all your contact information on everything. The exception to this is your closing gift. The followup items mentioned in the previous tips will get you the referrals. 25. Listings with many photos will ensure that Internet buyers will not pass you over. The more picture the better the chances you will get a buyer from the Internet. 26. Sellers who feel you have done a good...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
More Marketing Tips #7, Westchester County Real Estate.These tips may seem like they are getting to be so basic, well they are. 19. It is very important that when you send anything to a past or current client that you address it to them personally. 20. If you can find the time to hand write something it will make all the difference. 21. Items like calendars and notepads with your picture and information on them keep you in their mind. 22. When you sell a home give your buyers some postcards with the picture of their new home on it to send to friends. Remember always include you contact information on the. More Marketing Tips #7, Westchester County Real Estate. Check out the previous 6!!     Marketing Tips 6, Westchester County real estate   Marketing Tips 5, Westchester County real esta...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
Marketing Tips 6, Westchester County real estate More great Basic Marketing that we always overlook because it is so simple!!! 16. Past customers and clients are the greatest source of referrals. When you keep in touch with them via e-mail and postcards they will send you great referrals. 17. Only about 10-11% of buyers end up using the same realtor on their next real estate deal. Try a programmed marketing program to stay on top of this. 18. E-mails are a great follow up tool, but it has a short attention span for most people. Try to ad some print product in between your emails to keep their attention. Marketing Tips 6, Westchester County real estate Check out the previous 5!!     Marketing Tips 5, Westchester County real estate   Marketing Tips 4, Works in Westchester County real esta...
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
AFFORDABLE HOMES We have 209 3 br homes available under $350,000.00 in Putnam CountyWorking in Putnam County and want to pay fewer taxes? Come to Putnam County.We have 209 3 br homes available under $350,000.00 in Putnam County  Some of these homes need work others do not. These homes are all through out Putnam County.If you are looking in Putnam County and need a 3 BR Home you are in LUCK. We have as of right now we have 275 3 Bedroom Homes that can be show immediately for you to choose from. You can call me at 845-590-5488 for Fast and Knowledgeable service. These homes are all through out Putnam County. AFFORDABLE HOMESWe have 209 3 br homes available under $350,000.00 in Putnam County
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By Thomas Santore Lic Associate Real Estate Broker, Realtor®-ABR-Land, Residential & Commercial Sa
(Coldwell Banker Realty/Coldwell Banker Commercial NRT)
AFFORDABLE HOMES We have 275 3 br homes available under $350,000.00 in Westchester County  Some of these homes need work others do not. These homes are all through out Westchester County.If you are looking in Westchester County and need a 3 BR Home you are in LUCK. We have as of right now we have 275 3 Bedroom Homes that can be show immediately for you to choose from. You can call me at 845-590-5488 for Fast and Knowledgeable service. These homes are all through out Westchester County. AFFORDABLE HOMESWe have 275 3 br homes available under $350,000.00 in Westchester County  
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