All of us at one time or another have heard references to the concept of "drafting," usually in the context of NASCAR racing. The best independent e-agents are learning to employ the same tactics to find and sell more customers on the Internet. Drafting defined: When a car travels through the air it leaves a gap behind it. Another car driving in this gap doesn't have as much air resistance pushing on it's nose and can then travel faster or use less fuel to travel the same speed. Example: My car was slower than a turtle, but once I got in the draft I was able to keep up. How are independent e-gents taking advantage of this concept? Simple. Consider the amount of advertising dollars spent each year by companies like Progressive, GEICO and Esurance. What are the majority of these ads telli...
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