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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogModern Forest Retreat Just Minutes from Downtown Flagstaff   4 BD | 3 BA | $ 1,556,000  Modern Forest Retreat Just Minutes from Downtown FlagstaffIf you’ve ever dreamed of living in a peaceful forest setting without giving up the perks of city life, this stunning Flagstaff property delivers the best of both worlds. Nestled among towering Ponderosa pines, this contemporary retreat offers luxury, privacy, and easy access to everything Flagstaff has to offer.🏡 A Home That Blends Modern Design With Natural BeautyFrom the moment you arrive, this home makes a statement. The exterior is wrapped in beautiful, fire-resistant Shou Sugi Ban wood, offering both durability and style. It’s a rare architectural detail that sets this home apart—sophisticated yet grounded in nature.Step...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogStunning Flagstaff Townhome With San Francisco Peaks Views – Walk to Downtown!   4 BD | 4 BA | $ 1,100,000  🌲 Experience the Best of Flagstaff: Breathtaking Views, Walkable Location & a Daily Connection to NatureWelcome to a townhome that truly offers the best of both worlds—panoramic mountain views and peaceful privacy, all just a short walk from the heart of historic downtown Flagstaff.Nestled in a serene pocket of town, this stunning residence places you within minutes of beloved coffee shops, top-rated restaurants, galleries, and local entertainment. Yet, as soon as you step through the door, you'll feel a world away—tucked into the tranquil embrace of red canyon walls and towering Ponderosa pines.🏞️ A Home That Lives With the LandThis beautifully designed townhome ...
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By Peter Mohylsky,, Call me at 850-517-7098
(Property Management International-Destin)
Navigating today’s market doesn’t have to be overwhelming when you have the right strategy—and the right agent!💪🏡From securing strong financing to setting realistic expectations, I’ll help you make informed decisions every step of the way.Knowledge is power, and I’m here to guide you through market trends so you can buy with confidence.Ready to find your dream home?Let’s connect!#thehelpfulagent #home #houseexpert #house #listreports #investment #newhome #a051525 #realestate #realtor #realestateagent #dreamhome
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
Forget the old sales funnel you've been using. It's dead! Welcome to the new reality of the customer journey, a wild, unpredictable pinball machine where your prospects are bouncing all over.You can’t control the customer's path anymore, but you can meet them where they are. And to do that? You’ve got to be… everywhere.Distractions rule in this game. The trick is to produce interesting content for each platform, so you don't drop the customer down the losing pinball alleys. Picture this: Your prospective customer starts on TikTok, vibing to a trendy video showcasing your product. They’re intrigued! The ball shoots over to Instagram, where they spot a stunning post with your brand’s hashtag. They tap to learn more.Next, on YouTube, watching a video you posted, showing how your product so...
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By Richard Weeks, REALTOR®, Broker
Mid-week and numbers remain very strong.Here is the north Texas real estate market update for May 14 2025New properties for sale 614Back On Market 151Price Decrease 1034Price increase 83Active kick out 14Active option contract 339Active contingent  60Pending listings 475Sold listings 427Expired listings 52Cancelled listings 186Withdrawn listings 5Temporary off market listings 59Coming soon listings 134
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By Joanne Gillet EdgeOfTheBeach.com, Experience is not expensive. It is Priceless!
(Edge Of The Beach Realty)
  Open House 55 Porch Lane in Pawleys Island, SC Saturday, May 17th, 2025 12:00 PM - 2:00 PM I'd like to invite you to tour a beautiful home listed by Joanne Gillet of Edge Of The Beach Realty. The property is located at 55 Porch Lane in Pawleys Island, SC. This fabulous home features 4 to 5 bedrooms, a partially fenced-in yard, a screened porch, a patio, and a spacious side yard that offers enough room for a pool.   Built in 2021, with a convenient two-car garage, and is ideally situated close to the elementary school and playground. Plus, it's just a quick golf cart ride away from the beach!   For more information, visit our website https://edgeofthebeach.com/our-listings/
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 14701 Front Beach Road 535, Panama City Beach, FL 32413MLS #: 766527Price: $369,900Beds: 1Baths: 1Sq feet: 792Call John Skinner (850) 543-5763 to see if this property is still available.Welcome to Paradise! Stunning Gulf-Front Condo at Emerald Beach Resort! Experience direct Gulf-front living at its finest in this beautifully appointed 1-bedroom, 1-bath condo with additional hallway bunk area. Situated in one of the newest and most sought-after developments in Panama City Beach, this condo offers an exceptional opportunity to own a luxury beach retreat with breathtaking views. At 792 sq.ft., this condo is designed to maximize space and comfort. The open-concept living area seamlessly blends the kitchen, living room, and dining area, all with sweeping Gulf views. Step ou...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 8294 E County Hwy 30A 1, Alys Beach, FL 32461MLS #: 975757Price: $825,000Beds: 1Baths: 1Sq feet: 750 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.A jewel in sought-after Mistral on Highway 30-A! Quaint 1 bedroom that affords 4 people to sleep is the perfect beach getaway equipped with a washer/dryer inside! This charming condo has been beautifully renovated and updated with a decorating scheme that has fun at the beach in mind! The kitchen features granite countertops, stainless appliances, breakfast bar, and much more. Sit back on your balcony, soak in the sun, and enjoy the Gulf breezes plus view of the Gulf of Mexico just steps from your front door. This condo conveys a seasoned rental history for the future owner to easily take ove...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 502 Gulf Shore Drive 413, Destin, FL 32541MLS #: 975752Price: $479,900Beds: 2Baths: 2Sq feet: 987 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.OWNER FINANCING BEING OFFERED! A gorgeous 2 bedroom and 2 bathroom condominium located at the popular Islander! Enjoy beautiful views of Lake Christina and the Destin Pass in which you can enjoy the most stunning sunsets from the balcony. This highly rated condo offers a spacious 987 sq ft of living space, comfortably accommodating up to 6 guests. It features a king-sized bed in the master bedroom, two twin beds in the guest room, and a sleeper sofa in the living room. The property has been professionally redecorated in a West Indies ''Tommy Bahama'' style, featuring tile floors, upgraded lighti...
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By Richard Weeks, REALTOR®, Broker
1027 price redctions.  Property should be priced correctly when it hits the market.Here is the north Texas real estate market update for May 13 2025New properties for sale 586Back On Market 142Price Decrease 1027Price increase 63Active kick out 32Active option contract 381Active contingent  110Pending listings 597Sold listings 474Expired listings 47Cancelled listings 191Withdrawn listings 12Temporary off market listings 74Coming soon listings 115
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By Mike McCann Broker - Mach1 Realty, ALL Types of Property For Sale 308-627-3700
(Mike McCann - Broker, Mach1 Realty Broker-Auctioneer Serving Nebraska)
Hey, Howard County, NE! Yeah...you folks working in Grand Island or St Paul areas!!Build on your own little slice of heaven!  Country living close to town!Choose your own acreage to build on! Great, affordable 3 or 4 acre parcels to build the house and buildings of your dreams.Get the best of both worlds - country living but close to town (15 minutes to GI and 12 minutes to St Paul).Located 1 mile east of Highway 281 on 7th Avenue and Denton Road.There are currently 15 lots left to choose from, which means NOW is the time to pick the one you want for the best views and location.Roads and electricity are being ran to each property.  Will be on well and septic.Contact Mike McCann @ Mach1 Realty! More info here:https://www.mystatemls.com/property/11492770/?listshare=5MEA6PAF4M73KT5DXRIVAZ2...
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By Mike McCann Broker - Mach1 Realty, ALL Types of Property For Sale 308-627-3700
(Mike McCann - Broker, Mach1 Realty Broker-Auctioneer Serving Nebraska)
Mach1 Realty has SOLD another beautiful home in Hastings, NE!  Congrats to our Listing agent, Lindsey Haden for another job well-done! Hey Hastings area...give us a shout at Mach1 Realty if you want to Buy or Sell Real Estate!We want to be your go to real estate company!  https://www.mystatemls.com/property/11472664/?listshare=5MEA6PAF4M73KT5DXRPVAZS2IQ&mp Mach1 Realty SELLS Nebraska For All It Is Worth!! 
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By Richard Weeks, REALTOR®, Broker
I'm predicting a great week for buyers and sellers in the DFW area.Here is the north Texas real estate market update for May 12 2025New properties for sale 96Back On Market 31Price Decrease 146Price increase 8Active kick out 10Active option contract 161Active contingent  32Pending listings 180Sold listings 39Expired listings 59Cancelled listings 18Withdrawn listings 1Temporary off market listings 20Coming soon listings 39
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
The Golf Cart Advantage: What to Know About Cart-Friendly Communities in Upstate SCBy Gwen Fowler – Real Estate Broker | May 19, 2025In many Upstate South Carolina lake and mountain neighborhoods, you’ll see golf carts parked in driveways — and not just at golf courses. These carts aren’t just fun to drive — they’re a real lifestyle advantage that buyers love once they’ve experienced it.Here’s what I’ve learned, showing homes in cart-friendly communities throughout Oconee, Pickens, and Anderson counties:🛺 1. Golf Carts Make Big Neighborhoods Feel Smaller In lake subdivisions like Chickasaw Point, Foxwood Hills, and gated mountain communities, golf carts give residents a quick, easy way to get to the pool, the dock, the mailbox, or a neighbor’s cookout — without needing to jump in the ca...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
In Upstate SC, septic systems are the norm — not the exception — in rural areas. If you’re buying outside city limits, here’s why you shouldn’t be afraid:1️⃣ Our red clay soil makes great drain fields.2️⃣ No sewer bills. One less monthly expense.3️⃣ Low maintenance. Pump it every few years and follow the golden rule:👉 Don’t flush it if you don’t eat it.4️⃣ Resilient in storms — you're not tied to the city’s system.5️⃣ Modern upgrades make septic smarter and safer.If your agent doesn’t know how to explain septic systems, give me a call. I’ve got the answers, the contacts, and the experience.📞 864-710-4518 | 🌐 www.CoolMountainEscapes.com#SepticSmart #UpstateSCRealEstate #CountryHomes #RedClaySoil #RealEstateTips
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Home Price vs. Home Value: What Buyers Should Really Be Looking AtIn the world of real estate, numbers matter — but not all numbers carry the same weight. Many buyers and sellers focus heavily on closed sales when trying to understand the market. But if you want to know what’s happening right now, you should be watching pending sales instead.Pending homes — those under contract but not yet closed — are your best indicator of what today’s buyers are willing to pay. They reflect current market demand, buyer activity, and urgency. These homes show us where the action is, what features buyers are chasing, and what price points are generating offers.Sold homes, on the other hand, are a snapshot of the past. That data could be 30 to 90 days old and may not reflect recent changes like interest...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Empty Nest? Don't Make This Downsizing MistakeWe all know the benefits of downsizing — lower bills, less upkeep, simpler living. But there’s one thing I caution clients about every year:👉 Don’t go too small.That charming 900 sq ft bungalow might feel cozy at first… until the kids visit, you take up painting, or you realize your holiday decorations still need a home.Downsizing should be about comfort and control, not sacrifice. In the Upstate SC market, there are plenty of one-story homes, townhomes, and low-maintenance options that still offer space to live well — and room to grow.I help empty nesters find the right fit every day. If you're thinking about downsizing, let’s make sure it’s a move forward — not a squeeze.📞 864-710-4518 | 🌐 www.CoolMountainEscapes.com#EmptyNesterHomes #Smar...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Get Your Home Market-Ready in Just 10 Days: Spring Seller StrategyBy Gwen Fowler – Real Estate Broker in Upstate SCSellers are often surprised when I tell them it’s possible to prep a home in 10 days or less — even if you're not a minimalist. It just takes a plan, focus, and a willingness to move quickly.Here's the fast-track spring checklist I use with my sellers in Oconee and surrounding counties:✅ Declutter & depersonalize✅ Deep clean the interior✅ Tidy up the yard — mulch, mow, trim✅ Handle small repairs (lights, leaks, squeaks)✅ Stage for photos — think simple and bright✅ Professional photography only — no DIY shots✅ List and go live on Day 10!Spring buyers are out in full force, but expect move-in-ready and picture-perfect. You don’t need to renovate the kitchen… but you do need t...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Why Oconee County Is Still One of the Best Places to Retire in 2025Published: Wednesday, May 14, 2025Looking for a peaceful, affordable, and nature-filled place to retire? Oconee County, South Carolina, continues to check all the boxes in 2025.📍 Why retirees are choosing Oconee: Low property taxes and cost of living: Your retirement income stretches further here, and there’s no tax on Social Security benefits in SC. Mild climate year-round: Four gentle seasons mean you can enjoy porch sitting, gardening, and golfing all year. Lake and mountain living: Whether you prefer Lake Keowee, Lake Hartwell, or mountain towns like Walhalla and Mountain Rest, the views and recreation are unmatched. Healthcare access: Prisma Health and nearby facilities in Seneca, Clemson, and Lavonia, GA, make heal...
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By Richard Weeks, REALTOR®, Broker
Typical numbers for the weekend.  I think this will be a great week.Here is the north Texas real estate market update for May 11 2025New properties for sale 994Back On Market 148Price Decrease 920Price increase 93Active kick out 8Active option contract 316Active contingent  75Pending listings 421Sold listings 477Expired listings 51Cancelled listings 121Withdrawn listings 12Temporary off market listings 43Coming soon listings 122
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