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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 26 2024.New properties for sale 286Back On Market 65Price Decrease 312Price increase 29Active kick out 4Active option contract 175Active contingent 46Pending listings 181Sold listings 140Expired listings 18Cancelled listings 41Withdrawn listings 2Temporary off market listings 31Coming soon listings 66
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Here is the north Texas real estate market update for the week ending  May 25 2024.New properties for sale 3661Back On Market 707Price Decrease 3759Price increase 344Active kick out 88Active option contract 21959Active contingent 417Pending listings 2469Sold listings 2520Expired listings 148Cancelled listings 527Withdrawn listings 47Temporary off market listings 340Coming soon listings 756 
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 25 2024.New properties for sale 827Back On Market 130Price Decrease 784Price increase 95Active kick out 14Active option contract 253Active contingent 49Pending listings 364Sold listings 626Expired listings 23Cancelled listings 86Withdrawn listings 5Temporary off market listings 63Coming soon listings 126
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
WHITMAN RIDGE TOWNHOUSESNestled in Melville Long Island, Whitman Ridge is a comfortable townhouse community in Suffolk County New York.You can reach Whitman Ridge from Route 110 to Overhill Road. The neighborhood is situated on Whitman Ridge Drive near the Route 110 shopping corridor. Whitman Ridge was built in the 1990's within the South Huntington School District #13, as attached units.  This townhouse complex offers a pool for the community residents.  The townhouses, at this pet friendly neighborhood, have central air conditioning, gas heat, an attached garage, a basement and a backyard patio.  Whitman Ridge is close to major roadways, shopping, restaurants and the convenience right near The Walt Whitman Mall. Owners: Now IS the time to sell. List with Lawrence and Sheila Agranoff, ...
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By Melanie Bocock, Marketing creative in Naples, FL
(M Bee Creative)
I love using Canva for social media graphics because it's incredibly user-friendly and offers a range of templates that make it easy to create stunning visual content. Whether you're a seasoned realtor or just starting, Canva provides the tools to create eye-catching Instagram Reels without any graphic design experience.This free Canva Instagram Reel template is tailored for the real estate market and features: Professional Design: Sleek, modern, and fully customizable to match your brand's colors. Engaging Layouts: Highlight property features, locations, and pricing with visually appealing transitions and text overlays. Ease of Use: Simply drag and drop your property photos and details into the template, and you're ready to post. This template ensures your listings look polished and pr...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 24 2024.New properties for sale 912Back On Market 120Price Decrease 734Price increase 45Active kick out 15Active option contract 251Active contingent 67Pending listings 405Sold listings 430Expired listings 20Cancelled listings 94Withdrawn listings 10Temporary off market listings 51Coming soon listings 132
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
This Memorial Day we honor and remember the ultimate sacrifice made by the brave men and women who have served our country. Our ad for this week reflects our commitment to the community and the people who live here. As the summer season approaches, we look forward to another successful year working with you. Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Mana...
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Brand storytelling is a powerful tool in real estate. This blog highlights how sharing authentic stories can create emotional connections, build trust, and differentiate you from competitors. By weaving compelling narratives about your properties and services, you can attract and retain more customers, ultimately driving your business's success.Have a super fantastic week!Joe Jackson, Realtor-KWCP In today’s crowded marketplace and media platforms, where customers are bombarded with limitless options and messages, creating compelling brand stories is necessary for businesses that must stand out. Attention is key… and keeping it is mandatory to turn an audience member into a customer. There is a way to beat the “beige wall stare.” Remarkable brand stories are the first step to get attent...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Lou Ludwig has a great blog on this subject.   Motivational Power Quote   Are Successful People Lucky?    “One half of life is luck; the other have is disciple – that’s the important half, for without discipline you wouldn’t know what to do with luck.” Carl Zuckmayer, 1896 – 1977 German Playwright      As I see it . . . . . . .   Are successful people lucky?   Most people have the perception that successful people are lucky. Is it true? The answer is it depends?  You will discover that lucky people have a strong work ethic and have prepared themselves to succeed.   Successful people have a burning desire to succeed and you can see it in their dedication to achieve their goals.   So are successful people lucky or is it their disciple that makes them who they are?   You will find successf...
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By R. Michael Brown, Communication that increases sales!
(R. Michael Brown LLC Digital Marketing & Public Relations)
In today’s crowded marketplace and media platforms, where customers are bombarded with limitless options and messages, creating compelling brand stories is necessary for businesses that must stand out.Attention is key… and keeping it is mandatory to turn an audience member into a customer.There is a way to beat the “beige wall stare.”Remarkable brand stories are the first step to get attention for your products and services from your target audiences. The better the stories, the more attention you’ll get. The more value you add to audiences with the information you provide, the more your audiences will benefit, trust you, and move to act.Brand storytelling goes beyond simply promoting products or services; it’s about crafting narratives in context that resonate with audiences on a deepe...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 23 2024.New properties for sale 651Back On Market 130Price Decrease 613Price increase 77Active kick out 18Active option contract 333Active contingent 68Pending listings 365Sold listings 397Expired listings 19Cancelled listings 93Withdrawn listings 9Temporary off market listings 61Coming soon listings 139
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By Rick Ferguson, ATL Commercial Real Estate 678 209 3100
(Georgia Brokers Real Estate-Atlanta, Georgia)
Lets Lease another one Clean, did I say cleanCheck out this Link:https://www.linkedin.com/posts/-1473962_new-reduced-price-249500-per-month-lease-peachtree-activity-7199140966098681858-r5rR?utm_source=share&utm_medium=member_desktopNew Reduced Price - $2,495.00 per monthLEASE-Peachtree Blvd & I 285 New Listing Commercial Building - Office Perfect for:¨ Attorneys¨ CPA/TAX Professionals¨ Real Estate Firm¨ Psychology & Counseling¨ Tutoring & Training Facility¨ Private Nonprofit Clubs¨ Internet & Ecommerce Based Businesses Call 678-209-3100 to visit
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 22 2024.New properties for sale 501Back On Market 109Price Decrease 583Price increase 43Active kick out 13Active option contract 365Active contingent 67Pending listings 411Sold listings 427Expired listings 26Cancelled listings 88Withdrawn listings 8Temporary off market listings 51Coming soon listings 124
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By Bill Bentzen, Real Estate Marketing Specialist Costa Rica
SEO is like a never-ending sitcom. Just when you think you've got the plot figured out, the writers – in this case, Google – throw in a new twist. Suddenly, the entire script changes, and you're left scrambling to keep up. One significant change in this ongoing SEO saga? Headings. Yes, those little H1, H2, H3 tags that we all love to ignore until they bite us in the rankings.  They may not seem important but they are an intricate part of the overall SEO puzzle and they have not been left out of the picture when it comes to Google's algorithm changes.What's the Deal with Headings in SEO?Alright, so let's talk about headings. You might think they're just a way to make your property listing or blog post look pretty, but they're actually the unsung heroes of SEO. They organize your content,...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Today, as real estate agents as well those who are also REALTORS®, we are exposed to article after article, seminar after seminar to webinar after webinar all centering around these two words “value proposition.” However, what is missing is how to share your value proposition in an engaging manner that shares your value without sounding pompous or arrogant and still builds trust.Possibly the path to sharing may revolve around your own personal story. Within this story you have the opportunity to build the relationship and ultimately begin to build trust by including your: Education Expertise Experience Essence REMEMBER: People buy from people they know and trust. I believe Hannah Arendt in her quote summed up the power of storytelling by these words:“Storytelling reveals meaning without...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 184 Durango Road, Destin, FL 32541MLS #: 945233Price: $580,000Beds: 3Baths: 2.5Sq Feet: 1,700 Call Alyssa Barnett 916-710-3744 to see if this property is still available.Beautifully updated townhome on HOLIDAY ISLE! This home offers 3 bedrooms, a bonus area, and 2 1/2 baths, a lower private deck and an upper deck with views of the Destin Harbor. Upgrades include granite countertops, stainless steel appliances, and not to mention a master suite oasis. Court Del Mar is located at the end of a canal while the Harbor and Crab Island is a boat ride away. Not to mention, the Destin water taxi will take you to the harbor to join the dining, dancing, and festivities that Destin has to offer!! Also, don't forget about the BEACH...Beach access is located at O'Steen Beach. Holiday...
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By Lori Mode, Real Estate Made Simple
(The Mode Real Estate Group)
Here's the breakdown of what buyers really want in their new homes in 2024.1. Outdoor living space - for entertaining family and friends or just relaxing after a long week.2. Smaller home with a more personalized floor plan. Bigger isn't always better. Homeowners are wanting, smaller square footage but more customize floorplans to be customized to their own needs.3. Flex space/multipurpose space. Goodbye the living room hello to an ongoing trend of working from home, which requires more flexibility space4. Smart home capabilities including voice control, lighting, smart, thermostats, and security systems you can monitor from anywhere.5. Storage. Plenty of closet space is so important along with plenty of kitchen cabinets. Everyone wants enough space for all their stuff.Tell me what's on...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  May 21 2024.New properties for sale 373Back On Market 111Price Decrease 634Price increase 45Active kick out 14Active option contract 383Active contingent 93Pending listings 543Sold listings 461Expired listings 27Cancelled listings 118Withdrawn listings 12Temporary off market listings 51Coming soon listings 130
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
PictureThis is a phrase I use a lot in our office. This month was just crazy with life coming at me and it was almost overwhelming. I know ALL OF US have had moments where the day, week, or month gets crazy and you feel that sense of being overwhelmed. Here is what I do when I start getting that panic feeling in my gut because there is too much on my plate….Step away-if it is just to walk around the building, and remind yourself how you eat an elephant. You eat an elephant one bite at a time. That’s the secret. Then go back in, and do the next thing. When it is done, do the next. And so on.  What is happening is your mind is looking at all of these things at once and you are feeling overwhelmed. So stop, take a step back, forget the entire pile, and do the next thing. At least once ever...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
According to Rent Cafe, Orlando, and the Central Florida Area are the BEST Places in Florida to Purchase and Own a Rental Home, ranking #5 nationally for rental properties.According to Rent Caf, the Florida metro regions of Orlando and Fort Lauderdale rank in the top 30 most desirable places in the US for rental properties.Rent Caf's evaluation of places to watch revealed that Orlando and Fort Lauderdale placed 5 and 26, respectively, for this year's rental activity.  RentCafe.com saw an 18% rise in web traffic for these listings last year, as tenants preferred 105% more Orlando Rentals than the year before.Fort Lauderdale had five appearances on the list of the most popular rental hubs, peaking at #18 in June. Last year, it beat Miami in terms of rental demand. Compared to the prior ye...
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