Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 22
How many professionals does it take to close a buyer on purchasing a home? My answer is ONE. If the buyer agent cannot close that buyer, the listing agent should surely be able to satisfy that task. If the listing agent cannot close a buyer, that listing agent doesn’t like the property. Should on...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 3
This is a birthday gift from Gary Vaynerchuk and it isn't my or your birthday .. it's his!This may be the greatest birthday gift I have ever received..You never again have to rattle your brain on what to do on social media..It's all mapped out for you..Use some or all of his suggestions every day...

By Scott Barr, Realtor
(Pacific Sotheby's international Realty)
Comments 3
If you are having a hard time finding the perfect gift this year for that special someone then Stop By and Buy!!!

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 17
As most of you know, I have not been active in real estate for almost 14 years. Previously, I was a listing agent, and during the final stretch of my career, my focus was new construction. I listed subdivisions filled with new single family homes and a few subdivisions of 55+ high end condominium...

By Richard Weeks, REALTOR®, Broker
Comments 3
Here is the North Texas  Real Estate market update as of 11/19/19New properties for sale 350Back on market listings 114 Price decrease listings 423Price Increase listings 40 Active kick out listings 24Active option contract listings 333Active contingent listings 61Pending listings 485Sold listing...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
 Are you looking for a Long Island Condo? Are you looking for an All-Age community or a 55 and over? Do you want 1, or 2 bedrooms?Do you want 1, 1.5, or 2 baths?Do you want a ranch style? Do you want townhouse with the bedrooms on the upper level?Do you need a parking space?Do you want move-in-re...

By Richard Weeks, REALTOR®, Broker
Comments 4
Here is the North Texas  Real Estate market update as of 11/18/19New properties for sale 120Back on market listings 41 Price decrease listings 117Price Increase listings 11 Active kick out listings 6Active option contract listings 129Active contingent listings 30Pending listings 182Sold listings ...

By Realtyna Inc, Realtyna- MLS RETS Integration software & services
(Realtyna)
Comments 1
Show me a logo and I will tell you what type of company it is. When you think about a famous company, often the first thing that comes to your mind is the logo. You may not remember company slogan, sometimes even the exact products, but logo? logo comes first. So, it is a visual representation of...

By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Comments 0
Sales is not marketing. Back in college they had us memorize a definition of it long enough to give you a headache, so I’ll break it down simply for you here: marketing is mass-media, and sales is 1-to-1. Pretty simple, huh?As a real estate agent, you’re responsible for doing at least part of you...

By Peter Mohylsky, Let me help you find your path to the beach.
(PrimeSouth Properties)
Comments 2
Buyers preference this day is a move in ready home that has been recently upgraded with all modern, desired amenities.  This home has it all.  Beach location, accent pool, fresh interior and rental ready.  Call me anytime for a private showing and information on Cost of Ownership and Rental Proje...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 16
Not exactly .. I am still nice but am done trying nicely to get this point across!You keep listening to brokers, team leaders, gurus, and lead generation companies..STOP!!They keep saying the same thing and you should run from the same old advice (it's old)They keep telling you to call Expired, F...

By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Comments 0
A home is sold in probate court when someone dies without bequeathing their property. The state takes over and administers the property’s sale, with the court working to make sure property is marketed and sold at the best possible price. Probate sales have to happen, and lower prices can make the...

By CA COASTAL ESTATES Lauren Selinsky Perez CRS, "Your Real Estate Broker" #oclauren
(California Coastal Estates)
Comments 4
 Facebook Fri. | Lauren Selinsky CA Coastal Estate Orange CountyAs we all continue to do business in real estate, we all have realized that social media is part of our business marketing and a business card online to be reached and resource to market properties and ourselves. So, let's get connec...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Our Top 10 Tips To Have A Perfect Showing!   1. The curb appeal is perfect...The landscaping is trimmed and maintained, and there are no broken-down cars laying around on the grass or broken washing machines!  2. The front door is cheerful...It does not need to be painted and the screen door is n...

By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Comments 0
Nurturing your real estate leads is an important process. It takes an average homebuyer anywhere from 3–18 months to make the big decision, and you definitely do not want your real estate leads to feel like you’ve forgotten about them. That’s where a good real estate lead nurturing program comes ...

By Darcia Armstrong, North America's #1 Real Estate Marketing Systems
(Morris Real Estate Marketing Group)
Comments 8
Whether your email marketing is in the form of a real estate e-newsletter, an e-card (for birthday wishes, etc.), or a real estate email drip campaign, you need to have some level of permission to send these emails. After all, the last thing you want is a complaint. On the contrary, you want your...

By Darcia Armstrong, North America's #1 Real Estate Marketing Systems
(Morris Real Estate Marketing Group)
Comments 9
David Jantsch, author of Duct Tape Marketing, was the first to point out that a prospect will hire you mainly because they’ve come to “know, like and trust” you.Let’s break this down. The “know” part is obvious. A prospect must find out about you somehow. That’s the first step.It’s the other two ...

By ReferralExchange ., Lead qualification and nationwide referral network
(ReferralExchange)
Comments 61
You’ve collected up all your photographs, noted down all the relevant property information and now you just have to write the description and upload! Sometimes, it’s not always as easy as it sounds, is it? Don’t worry, you’re not alone. It can be challenging to write the perfect description that ...

By Darcia Armstrong, North America's #1 Real Estate Marketing Systems
(Morris Real Estate Marketing Group)
Comments 8
When a prospect says something like, “We may be selling in the next year,” does that mean you’ll get the listing? Not necessarily. Lots can happen between now and “in a year”. They might decide not to move. They might decide to sell early. They might forget you. They might go with another agent.S...

By ReferralExchange ., Lead qualification and nationwide referral network
(ReferralExchange)
Comments 3
We’re in the throes of prime networking season. Summer parties and industry events all provide real estate agents with opportunities to make connections and generate more business. Just like anything else, networking is a skill — one that many of us are uncomfortable practicing.Below are 10 tips ...