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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog  Charming 3-Bedroom Home with Modern Updates and Spacious Backyard in Flagstaff’s Quiet Neighborhood – Move-In Ready! 3 Beds | 2 Baths | $430,000 Discover the Perfect Blend of Comfort and Convenience Welcome home to 1431 S Union Pacific St, where charm, modern updates, and thoughtful design come together to create the perfect living space in Flagstaff’s peaceful community. This delightful 3-bedroom, 2-bath home spans 1,296 square feet and offers an inviting split floor plan that maximizes space while providing comfort for everyone. Bright and Airy Living SpacesStep into the heart of the home—an open-concept living area that connects the living room, dining space, and kitchen seamlessly. The updated kitchen is a chef’s dream, featuring ample natural light, a functional ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 320 Scenic Gulf Drive UNIT 222, Miramar Beach, FL 32550MLS #: 931549Price: $370,000Beds: 2Baths: 2Sq feet: 1,028 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.Step inside this quaint condo with 2 bedrooms and 2 baths located just steps to the white sands and the Gulf of Mexico. Unit 222 is located in a prime spot- very close to the beach and right above the pool. No waiting for elevators, just go up one flight of stairs to enter your front door. Enjoy the beautiful beaches of Destin from this condo featuring a well maintained interior that is rental ready. Poinciana Place is perfectly located near the best shopping, restaurants, and entertainment the Emerald Coast is famous for.  Click here to see additional photos and details of this ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 780 Sundial Court UNIT 2003, Fort Walton Beach, FL 32548MLS #: 947282Price: $475,000Beds: 1Baths: 1Sq Feet: 896 Call Alyssa Barnett 916-710-3744 to see if this property is still available.IT'S ALL ABOUT THE VIEW! Come see the astonishing unobstructed views of this gulf front 1 bed plus BUNKS unit in Emerald Towers West! Spacious and well equipped, this condo offers a desirable floor plan which boasts a spacious master bedroom, daybed ( a daybed has been put in place of bunks but easily converted back to hallway bunks) ,and gulf front family room with balcony access! Upgrades of this unit include granite countertops, stainless steel appliances, and 2023 AC! Unit is a great investment opportunity or perfect second home beach getaway! The unit is conveniently located on th...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 241 Ellis Road UNIT 24, Miramar Beach, FL 32550MLS #: 959985Price: $510,000Beds: 2Baths: 2.5Sq feet: 1,300 Call Gil Erikson 850-714-2122 to see if this property is still available.This lovely townhome is your ticket to the fabulous beach lifestyle. Just a few bocks from the famous Gulf of Mexico. Plenty of room for the whole family and you can also cash in $$$ on vacation rentals. Nicely renovated and move in ready. Stainless steel appliances , full sized washer and dryer, and stylish counters, back splash , and cabinets. Community pool that is seasonally heated. Many fun restaurants and attractions in the area.   Click here to see additional photos and details of this property
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 8 2024..New properties for sale 434Back On Market 126Price Decrease 762Price increase 59Active kick out 10Active option contract 302Active contingent  67Pending listings 456Sold listings 372Expired listings 73  Cancelled listings 161Withdrawn listings 14Temporary off market listings 74Coming soon listings 72
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 950 Highway 98 UNIT 6101, Destin, FL 32541MLS #: 960319Price: $2,200,000Beds: 3Baths: 3.5Sq Feet: 3,648 Call Martin Luus (850) 296-7011 to see if this property is still available.Spectacular 10th floor condominium in the ultra-private Regency Towers will impress the moment you enter this premium Gulf front home. This expansive Coastal home features three bedrooms, three & half baths, enclosed balcony and high end finishes throughout 3800 sq. ft. of living space. Behind the gates you will find 44 Gulf front, non-rental condominiums with sweeping views, private deeded beach, Clubhouse, tennis, pool, fitness center, sauna, and onsite Security & HOA Office. Property being sold fully furnished excluding some artwork and personal items. Buyer to verify all information.   Cli...
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By Scott Garrison, Top ORLANDO AREA Realtor…this Realtor WORKS!
(Re/Max Town & Country Realty)
       Central Florida real estate prices are skyrocketing—after all, the Orlando region is among the most sought-after relocation destinations in the United States, if not the world. This makes it harder and harder to BUY A HOME IN ORLANDO. Nevertheless, the reality is that prices in Central Florida will never, ever truly decrease.         Owning a home or rental property in Florida is currently the most affordable option ever, with loan rates as low as 8% in the Orlando area. Recent research indicates that middle-class families' ability to purchase a home is now limited to half of what it was three years ago. Families' median purchasing power fell from $689,091 three years ago to $356,273 as of last month.       As of last month, the median purchasing power for households was $356,273...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSED
(Commercial Capital Ltd.)
I realized this weekend that I haven’t done one of these in a while. This deal closed last week and shows what is available out there. We are closing loans EVERY week, so give us a call if we can help you with your commercial or business loans.Type: Cash Out Refinance-Multi-familyLocation: Huntsville Al$1,336.000 Loan AmountBorrower received over $770,000 in cash out and got a 10 year fixed rate of 5.8% with a 30 year amortization. And a Step down pre-pay to boot! An amazing rate and product. We originally quoted her a $1.2 million loan amount but a solid appraisal, and aggressive underwriting allowed us to increase the proceeds.Listen, LOCAL BANKS ARE NOT DOING CASH OUT REFINANCES ON INVESTOR PROPERTY, especially cash out of this much with no strings on how to use the money. Just not h...
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By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
A fixer-upper can easily become your dream home with the right upgrades!  We are starting to see more fixer uppers enter the market and I can where this trend will continue.  The deals have always been in finding a fixer upper and then completing the renovation within a budget.  🔧From modern kitchens to energy-saving roofing, any house can be transformed into the perfect space for you.Ready to find a home with potential?Let’s talk about your next move today! #thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #fixerupper #newhome #investment #a100724 #realestate #realestateagent #realtor #dreamhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 7 2024..New properties for sale 140Back On Market 51Price Decrease 224Price increase 13Active kick out 8Active option contract 192Active contingent  39Pending listings 176Sold listings 60Expired listings 27 Cancelled listings 23Withdrawn listings 4Temporary off market listings 33Coming soon listings 35
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 6 2024..New properties for sale 270Back On Market 42Price Decrease 331Price increase 22Active kick out 7Active option contract 143Active contingent  29Pending listings 134Sold listings 108Expired listings 44 Cancelled listings 23Withdrawn listings 4Temporary off market listings 26Coming soon listings 33 
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
You're an agent and about to meet a homeowner who wants to sell their home.  "Great," you say in your head.  But wait!  Their home has solar panels and other green "stuff."  You're getting nervous because you don't understand these features!   What if they ask you questions and you can't answer them?  Then what?    These are some of the questions that a realtor may be thinking when they are called upon to sell a home with Solar Panels and other energy efficient features.   The owners of the home have spent thousands on features that you know nothing about.  Why would you work with a client who understands features better than you do?   What do you do?     Answer - you partner with a knowledgeable "GREEN Designee!"   If you're looking for a GREEN Designee in your state, here's where to ...
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By Jan Green - Scottsdale, AZ, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
(Value Added Service, 602-620-2699)
You're an agent and about to meet a homeowner who wants to sell their home.  "Great," you say in your head.  But wait!  Their home has solar panels and other green "stuff."  You're getting nervous because you don't understand these features!   What if they ask you questions and you can't answer them?  Then what?  These are some of the questions that a realtor may be thinking when they are called upon to sell a home with Solar Panels and other energy efficient features.   The owners of the home have spent thousands on features that you know nothing about.  Why would you work with a client who understands features better than you do?   What do you do?   Answer - you partner with a knowledgeable "GREEN Designee!"   If you're looking for a GREEN Designee in your state, here's where to find ...
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By Peter Mohylsky, Beach Broker, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Destin, FL!  I try to post this every week because the trend is what is important at this point in time.  Days on market is still creeping up, Inventory is decreasing slightly and the number of new listings entering the market is definitely going down.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!#houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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Here is the north Texas real estate market update for the week ending September 28 2024..New properties for sale 3525Back On Market 781Price Decrease 4367Price increase 433Active kick out 98Active option contract 1628Active contingent  342Pending listings 2148Sold listings 2599Expired listings 1252Cancelled listings 846Withdrawn listings 63Temporary off market listings 391Coming soon listings 483
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 5 2024..New properties for sale 866Back On Market 124Price Decrease 875Price increase 98Active kick out 12Active option contract 239Active contingent  64Pending listings 344Sold listings 370Expired listings 62 Cancelled listings 124Withdrawn listings 14Temporary off market listings 40Coming soon listings 75
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
On to October! Time to Settle in!Bay Realty Homer AlaskaSelling Real Estate in Homer Alaska Since 1974BayRealtyAlaska.com Facebook @BayRealtyAlaska For More Information Call 907-235-6183#AlaskaRealEstate #BayRealtyAlaska #HomerAlaskaRealEstateCelebrate Bay Realty 50 Year Anniversary!Bay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding...
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By Kukun--240-483-3649 Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Secret Shopping in Real Estate: What Every Realtor Needs to KnowIn the fast-paced world of real estate, it’s easy to assume that every lead is being followed up and that potential clients are receiving the attention they deserve. However, a recent report from Mike DelPrete, titled Secret Shopping: 47% of Online Property Inquiries Are Ignored, reveals some eye-opening statistics that all realtors and brokerages should take seriously. This article is a must-read for those committed to improving their customer service and growing their business.The Findings: Missed OpportunitiesThis report is based on 100 secret shops conducted across the U.S., where a team of experts evaluated the real customer experience by posing as interested buyers. What they uncovered was a substantial gap between le...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Fellow agents, here’s a golden opportunity for your clients! This 16.983-acre estate in the exclusive Laura Heights Estates offers country living at its finest, just minutes from city conveniences. Picture this: a private, gated entrance leading to sprawling acreage with mature oaks and a gentle slope. It’s the ideal site for luxury custom homes, providing a park-like setting with breathtaking sunrise views over the countryside. With utilities at the street and plenty of buildable space outside the floodplain, this property is ready for your clients to create their dream home. Laura Heights Estates is part of the coveted East Central ISD, offering exceptional educational programs including dual-language academies and career-focused pathways. Whether your buyers are looking for privacy, ...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for October 4 2024..New properties for sale 789Back On Market 137Price Decrease 839Price increase 117Active kick out 11Active option contract 243Active contingent  39Pending listings 292Sold listings 367Expired listings 52 Cancelled listings 152Withdrawn listings 6Temporary off market listings 50Coming soon listings 93
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