Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By Jaime Charouf, Broker/Owner
(EZ Realty & Investment Group | EZ Funding Group, Inc.)
Step into a world of elegance and comfort as you discover a magnificent gem nestled within the luxurious Sunset Falls community. This remarkable property offers an idyllic blend of modern functionality and tasteful design, making it a true standout in this highly sought-after neighborhood.Boasting six spacious bedrooms and four well-appointed bathrooms, this home features ample space to accommodate a bustling family or the lifestyle of sophisticated entertainers. One of the key highlights is a conveniently located downstairs bedroom and bathroom, which can serve as a private guest suite, a home office, or a cozy den.The open floor plan of this beautiful home seamlessly combines the living and dining areas, providing the perfect setting for intimate family gatherings or larger celebrator...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
In today's Real Estate Podcast, from Over Ask, Lana Rodriguez joins Matt Lionetti and The Broke Agent for a podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required), how she uses Facebook groups to grow her business, and how to keep up with her VIP clients. AgencyLogic shares the best real estate podcasts daily. Click here for more great podcasts!
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By Jason E. King
(J. King Real Estate, Inc.)
Congratulations to Jason King and his newest clients on the purchase of their new home!https://www.jkingrealestate.com/sell-your-house/?agent_id=5420
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 29 2023New properties for sale 120Back on the market listings 41Price decrease listings 102Price increase 11Active kick out 7Active option contract 174Active contingent 30Pending listings 206Sold listings 69Expired listings 14Cancelled listings 16Withdrawn listings 0Temporary off market listings 19Coming soon listings 22
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 28 2023New properties for sale 267Back on the market listings 62Price decrease listings 166Price increase 42Active kick out 7Active option contract 169Active contingent 35Pending listings 208Sold listings 180Expired listings 13Cancelled listings 9Withdrawn listings 3Temporary off market listings 26Coming soon listings 51
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
With summer almost here we have a special offer to help kickstart your marketing and save you money.  Here are the details: Thru 5/31 Only: Buy one single property Website license, and get one free! That’s a $50 saving! Our most frequently asked questions:Q: Is the domain name included?A: Yes!Q: Are there additional or recurring charges/costs?A: No!Q: When does the single property Website expire?A: Each single property Website lasts one year from activation which is the moment you decide to pick a domain name and make it live. If you have multiple single property licenses they can sit in your account until you need to use them. So you can buy five to get the discounted pricing, use one today and use the others at any point in the future!Q: What do you get with a single property Website?...
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Here is the north Texas real estate market update for the week ending May 27 2023New properties for sale 3160Back on the market listings 687Price decrease listings 2142Price increase 4343Active kick out 78Active option contract 2128Active contingent 434Pending listings 2572Sold listings 2724Expired listings 113Cancelled listings 395Withdrawn listings 42Temporary off market listings 277Coming soon listings 712
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 27 2023New properties for sale 855Back on the market listings 123Price decrease listings 380Price increase 70Active kick out 9Active option contract 286Active contingent 58Pending listings 383Sold listings 618Expired listings 20Cancelled listings 63Withdrawn listings 6Temporary off market listings 52Coming soon listings 118
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By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
I can help you take that first step toward making your dream home a reality. I don't care if it is a first home, a second home or your forever home.  I help folks all the time in helping them reach their dreams either on the buyers side or the sellers side.  Send me a message to start your search for your dream home today!#thehelpfulagent #home #houseexpert #dreamhome #listreports #house #househunting #realestate #realestateagent #icanhelp #realtor #happyhome #goals #achieveyourgoals #happyhomeowners
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Visual Bio: A Must-Have for Your Marketing Toolbox When is the last time you really reviewed your biography that you use with your listing/buyer presentation or on your website? Does it include paragraphs of text? If text is all you have to showcase your expertise and experience, you are missing out! Enter - The Visual Bio! A Visual Bio takes the best of what you bring to the table and brings it to life with visuals. Whereas a standard bio might rely on text and lists, a visual bio relies on formatted text with callouts, logos instead of lists, and sections that showcase your strengths. Not sure what to include in your visual bio? Here are seven ideas for building a killer visual biography: #1 Bio By all means, include a bio, but try to keep it short and sweet. Make a personal connecti...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
Come to the Williamson County and Northeast Travis County  Commercial Property Exchange Networking Event!   Meeting every 1st Thursday of the Month    Williamson County Association of Realtors  123 E.Old Settlers Blvd. Round Rock TX 78664    Meeting begins at 8:30 am and ends @ 10:00 am   Text Link COMMERCIAL PROPERTY EXCHANGE NETWORK for Commercial Realtors   Date: Thursday, June 1, 2023   Time: 8:30 am - 10:00 am    Address: 123 E. Old Settlers Blvd., Round Rock, TX   Zoom:   Register in advance to attend meeting via Zoom:    https://us02web.zoom.us/meeting/register/tZwtdOCqqjkoHN3cucayv7HeW7hSDkIWMn8_ ****Please check your email to receive the meeting id number and the passcode for the event.     To facilitate the sharing or properties , remember to bring your computer or phone.    ...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
3 Bedrooms  3 BathroomsSq ft: 1,693For more details surrounding the sale of this home please contact the following:Gil Erikson, Realtor/Sellers Agent Keller Williams Realty Emerald Coast36008 Emerald Coast Parkway, Suite 201Destin, FL 32541Destin - Okaloosa Island-Miramar Beach-30AE-Mail: gilerikson@atthebeachteam.comWebsite: www.AtTheBeachTeam.comGil EriksonOffice: 850-654-3325Mobile: 850-714-2122Fax: 800-654-2959
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 26 2023New properties for sale 796Back on the market listings 120Price decrease listings 463Price increase 50Active kick out 9Active option contract 308Active contingent 66Pending listings 358Sold listings 459Expired listings 23Cancelled listings 84Withdrawn listings 3Temporary off market listings 42Coming soon listings 143
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By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
Saving a little every month will help create a rainy day fund to use when your home needs repairs and maintenance.  I am not sure if you are a supply side economist or a demand supply type.  Saving a little each month will definitely help when the need arises.  You can plan ahead and figure out the life expectancies of the major appliances of your home.  roofs typically last 10-15 years.  Hot water heaters, air conditioning, etc, etc.  This is normal maintenance and not an upgrade.  Those two can be combined if and when the time arises but most folks don't think that far ahead.  Every bit you put aside regularly will help you when the unexpected happens.#thehelpfulagent #home #houseexpert #house #happyhomeowners #listreports #smartmoney #finances #realestate #realestateagent #happyhome
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for May 25 2023New properties for sale 493Back on the market listings 124Price decrease listings 524Price increase 45Active kick out 12Active option contract 340Active contingent 73Pending listings 439Sold listings 481Expired listings 9Cancelled listings 63Withdrawn listings 10Temporary off market listings 36Coming soon listings 150
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By Jan Green - Scottsdale, AZ, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
(Value Added Service, 602-620-2699)
An article in REALTOR® Magazine inspired me to write this post, thanks to my friend and fellow NAR GREEN Designee, Craig Foley.  The article  is a reminder of all that I've learned since 2008 about selling high performance homes.  The process is different and requires expanded education to market, sell, and garner more value for this unique homes.    Read on to see why and how the process is different. In June, 2010,  a form was created to serve as an attachment to appraisals.  The form is now six pages long and is very comprehensive.    Why was this form created?  What information is added to the form?  Where is it housed?  Who created this form?    The form was created to account for the many features included in a high performance home.  What is a high performance home?  Homes with f...
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By Karen Schimpf, When Your Bank Says No, I CAN Get Your Deal CLOSE
(Commercial Capital Ltd.)
  Realtors, are you looking for ways to boost your Biz? Attention all Realtors! Are you looking for ways to boost your business? Karen Schimpf is here to help!     Here's what's comin' up:   On the next Agent Animals, are you looking to maximize your sales and skyrocket your conversions? We'll be diving into mastering the Hot Seller Lead Conversion Process, and how to take your real estate game to the next level! Unleash your potential and learn the proven strategies to convert hot seller leads into successful listing appointments. Here's a sneak peek into the process: Research Ownership Research Comparable Listings Complete Market Study (CMA) Pre-Listing Email for Appointments Deliver Pre-Listing Information Confirm Appointments with Sellers Personal Touches with Thank You & Contact Ca...
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By Stephen Fells, Marketing, Technology, Fun and News!
(AgencyLogic)
One very popular feature of AgencyLogic single property Websites is their ability to leverage Google Analytics, an enterprise-class Web analytics solution that gives you rich insights into your Website traffic and marketing effectiveness.Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.Features include:Advertising ROIMeasure the success of your display, search, new media and offline advertising efforts.Cross Channel and Multimedia TrackingCompare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications.Visualizing Dat...
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By Peter Mohylsky 850-517-7098, Call me at 850-517-7098
(PMI. Destin)
Here are the latest housing market statistics for Sandestin, FL!  This is where I live and I like keeping track of the local market statistics.  If you'd like more detail on the market, what's available or how much your home might be worth, let's set up a meeting to discuss!  There are a variety of home types here from single family homes to town homes and condo's.  We have full  time residents like me, investment properties and homes that are only for second homes or family use.  #houseexpert #housingmarketexpert #house #home #listreports #localhousingdata #areaexpert #realestate #realestateagent #househunting #homeowner #hometrends #housingtrends
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By Christopher Watters, Austin Realtor (512-829-8000)
(Watters International Realty)
Are you dreaming of a luxurious lifestyle in one of the most vibrant cities in the US? Austin, Texas, has been dubbed “The Live Music Capital of the World” and is also home to some incredible real estate opportunities. Whether you're looking for million-dollar homes or exclusive neighborhoods, Watters International Realty can help you find your dream property in Austin, TX.To help you begin your search, we created this list of exclusive neighborhoods in Austin.West Lake HillsWest Lake Hills is truly a gem in the Austin area. This secluded town, located on the city's west side, offers unparalleled luxury and privacy. The neighborhoods in West Lake Hills are among the most affluent in the city, with spectacular homes and breathtaking views.In addition to the incredible homes and views, We...
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