Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing

 

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 1
According to pretty much every high minded economist the market will take a huge turn by the end of 2020..It's a cycle that always happens eventually to correct everything and it's due to happen this year..Experts Predict A Recession Around 2020 [Infographic]SO WHAT DO YOU DO ABOUT IT..Three thin...

By Maria Sapio, Real Estate Agent- Carlisle, PA. Mariasapio.com
(Keller Williams of Central PA)
Comments 10
I hold an official document from the Commonwealth of Pennsylvania Department of State, Bureau of Professional and Occupational Affairs declaring that I, Maria Sapio, am a Real Estate Salesperson.  Yet, even though that is my recognized title, I prefer to simply tell my clients that my role is to ...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 47
Recently someone mentioned that they were uncomfortable marketing themselves.  They felt they would be boasting, and people would be turned off by their boasts.  That is true based on the definitiong of boasting: showing excessive pride and self-satisfaction in one's achievements, possessions, or...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 10
Yes, we need to stay in touch with the people on our lists. Past clients need to hear from us often enough to think of us when they need our services again. Future clients (prospects) need to be reminded that we’re here, ready to help them. But how often is often enough, and how often is too ofte...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Johnstown Home for Sale - Johnstown and Big Walnut Schools Overview Maps Photos Features Video $415,000 Single Family Home Main Features 3 Bedrooms3 Full BathroomsInterior: 1,672 sqftLot: 6.78 acre(s)Year Built: 2004MLS #: 220001915 Location 2563 Green Cook RdJohnstown, OH 43031USA Debbie Harr H...

By Debbie Harr, Realtor Homes That Click, Worthington Ohio Homes
(Homes that Click Realtors)
Comments 1
Glennross Subdivision Home for Sale in Delaware OH - Olentangy Schools Overview Maps Photos Features Video $369,900 Single Family Home Main Features 4 Bedrooms2 Full Bathrooms1 Half BathroomInterior: 2,449 sqftLot: 0.20 acre(s)Year Built: 2014MLS #: 220001911 Location 1079 Balmoral DrDelaware, O...

By John Henry, Florida Architect, Residential Architect, Luxury Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 4
Why I am surprised about this, I should have known.  But I have been brainwashed under the digital marketing system.How important is a solid referral and from where does it originate? A referral from a prominent player is worth its weight in gold.  It nearly negates your marketing effort to reach...

By Richard Weeks, REALTOR®, Broker
Comments 5
Here is the North Texas  Real Estate market update as of 1/23/2020New properties for sale 428Back on market listings 98 Price decrease listings 311Price Increase listings 36 Active kick out listings 11Active option contract 315Active contingent listings 58Pending listings 365Sold listings 315Expi...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
  As Long Island Realtors®, we deal with a variety of requests from home buyers during their search for a home or condo. The following are the most popular requests we receive... 1. Location, Location, Location Location is certainly at the top of the list.  Whether they want Nassau or Suffolk Cou...

By Lottie Kendall, Helping make your real estate dreams a reality
(Compass)
Comments 6
Our colleague, Maria Sapio , shares great wisdom about how to bring greater value to clients, whether we're in Pennsylvania (where she is) or California (where I am.) I hold an official document from the Commonwealth of Pennsylvania Department of State, Bureau of Professional and Occupational Aff...

By Richard Weeks, REALTOR®, Broker
Comments 6
Here is the North Texas  Real Estate market update as of 1/22/2020New properties for sale 405Back on market listings 90 Price decrease listings 289Price Increase listings 32 Active kick out listings 17Active option contract 345Active contingent listings 55Pending listings 349Sold listings 240Expi...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 13
It sounds so easy when a broker tells you to get a start by reaching out to your family network. In other words, by listing property for friends and family. It sounds easy – but that doesn’t mean it IS easy.Some will list with you just because they care about you and want you to do well.Others ha...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 14
Your website, with its unlimited potential to let you showcase your services and promote your community, is (or should be) the hub of your marketing efforts.That being the case, everything else you do should invite people to visit you there. So why do so few agents include their URL in their emai...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 0
Stop listening to "social media experts" and paying for social media posting done for you..Pretty much everyone has no clue except maybe Gary V #1 social media expert globally..Here is what I know to be true and I hope you listen closely..Social Media is for BRANDING not LEAD GENERATION with the ...

By Melinda (Mel) Peterson, ABR, CRS, ePro ~ Curator of Happy Endings
(Real Estate Cafe LLC)
Comments 6
Many moons ago, 20 years to be exact, I started my career in real estate.  I thought it was going to be like any other sales job where I had worked on commission.  The harder I worked, the more I sold, the more money I made.  The Pacific Northwest franchise that I selected, offered what I thought...

By Shuchi Agrawal, Serving Dallas / Ft. Worth
(Kanam Realty Group/Kanam Commercial)
Comments 3
516 Roberts Drive, Saginaw, TX   Beautiful, Move-In ready Home! Updated, Highly sought after Saginaw West neighborhood, close to park and schools, at an affordable price! 3 bedrooms, 2 living areas, 3 full baths, 2 car garage, $224,999.   For more pictures, click here.Beautifully maintained home ...

By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Comments 8
You have to learn so much from our Marketing Guru here in the rain Barbar Todaro!   The real estate business is like no other.  In our business, it’s who you know that is most important. What you know and/or don’t know will all fall into place along the way. That’s a frightening statement to make...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
 Description:W Residences Downtown Atlanta Condos: The W Atlanta Downtown Hotel & Residences is a 28-story luxury highrise located in Allen Plaza in downtown Atlanta. The W Residences opened in 2009 and sits above the W Hotel. These 74 condominium homes start on the 17th floor providing incredibl...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 49
 The real estate business is like no other.  In our business, it’s who you know that is most important. What you know and/or don’t know will all fall into place along the way. That’s a frightening statement to make, but it’s true! Those who know people and know the business are sitting on top of ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
Leisure Village, Ridge New York in Zip Code 11961 is a popular 55+ on Long Island.Leisure Village in Ridge Long Island is a... • 24 Hour Guard-Gated 55+ Golf Community• Has All Ranch Style Condo Plus: Active Clubhouse, Gym, PoolThat’s just some of what you will find at the 55 and Over Community o...