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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
Here is the north Texas real estate market update for the week ending  March 16 2024.New properties for sale 3367Back On Market 685Price Decrease 2798Price increase 358Active kick out 59Active option contract 2081Active contingent 355Pending listings 2289Sold listings 1990Expired listings 203Cancelled listings 458Withdrawn listings 54Temporary off market listings 249Coming soon listings 695
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 16 2024.New properties for sale 716Back On Market 123Price Decrease 483Price increase 10Active kick out 11Active option contract 284Active contingent 55Pending listings 329Sold listings 473Expired listings 64Cancelled listings 59Withdrawn listings 15Temporary off market listings 49Coming soon listings 107
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By Debra Leisek
( Bay Realty,Inc Homer Alaska)
Sure N Begora! Hoping You have a Happy St Patrick's Day!Call Bay Realty 907-235-6183 or visit us at www.BayRealtyAlaska.Com#HomerAlaska  #kachemakbay #BayRealtyAlaska #VisitHomer #AlaskaLiving #KenaiPeninsula #homesweethomer @BayRealtyAlaskaBay Realty Offers You the Knowledge You Need to Sell, Rent or Buy Property on the Kenai Peninsula.  Information is Power and we give You the Power to make the Right Decision for YOU! Our area offers Beautiful Homes, Recreational Cabins, View properties, Private Remote Property, Beach And Waterfront Properties, Islands, Waterfalls, Bluff Homes and Bluff Land, River Property, Small Acreage, Large Acreage, Commercial Land and Business Opportunity. We Also Have a Bona Fide Property Management With a Longstanding Reputation For Good Service To Both Landow...
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By Leanne Smith, The Grit and Gratitude Agent
(Dirt Road Real Estate)
Some recent data from NAR suggested 81% of the sellers and 71% of the buyer’s only interviewed one agent whom they subsequently hired.  Possibly the reasons are several such as referrals from family and friends, a property down the street just sold or a for sale sign caught the consumer’s attention or they met the real estate agent at a local event.With these staggering statistics, how do you leverage your opportunities to make a positive impression with potential clients during your first interaction? And that is the question to be answered.First, do not spew what you do.  People buy from people they know and trust. Professionals do not spew that is what unlicensed unprofessional salespeople do. Second, demonstrate emotional intelligence while educating the potential client or clients....
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Estate sales can be a great place to find unique and valuable items at a fraction of their original price. Whether you're an avid collector or just looking for a good deal, there are certain things you should keep an eye out for at these sales. In this article, we'll explore six key items to look for at estate sales and why they're worth your attention.First and foremost, it's important to understand what an estate sale is. Essentially, an estate sale is a type of auction where the contents of a deceased person's home are sold off to the public. These sales can be a treasure trove of vintage and antique items, from furniture and artwork to clothing and jewelry. However, not all estate sales are created equal, and it's important to know what to look for in order to find the best deals. C...
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By Wanda Kubat-Nerdin - Wanda Can!, St. George Utah Area Residential Sales Agent
(Red Rock Real Estate (435) 632-9374)
Southern Utah Mini-Market Report Currently, there are 1,220 properties for sale on the MLS in Washington County, Utah starting from $75,000 for a Mobile Home/Rented Lot in Veyo to $8,500,000 for a 10,835 sq ft sprawling estate on the Entrada Golf Course in St. George, Utah. Speaking of Entrada...Just Listed: 2,190 sq ft modern adobe style home at Toroweap at Entrada for $799,00 and built in 2013. Red rock views set this home apart from others. Location is everything! 2085 N Tuweap Drive #68, St. George, UT 84770 DOM vary per City in Washington County, Utah as the graph displays: Vacation-home buyers and real estate investors made up the bulk of all-cash buyers over the last six months. Only 6% of first-time home buyers made a cash purchase in 2023 compared to 26% of repeat buyers, who l...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 15 2024.New properties for sale 870Back On Market 121Price Decrease 534Price increase 41Active kick out 9Active option contract 316Active contingent 63Pending listings 362Sold listings 307Expired listings 24Cancelled listings 82Withdrawn listings 9Temporary off market listings 43Coming soon listings 110
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 14 2024.New properties for sale 570Back On Market 110Price Decrease 588Price increase 82Active kick out 6Active option contract 321Active contingent 61Pending listings 367Sold listings 314Expired listings 17Cancelled listings 93Withdrawn listings 5Temporary off market listings 32Coming soon listings 125
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By Realtyna Inc, WordPress Real Estate - IDX, RESO Web API, CRM
(Realtyna)
You’re a new real estate agent ready to dive into the world of social media marketing, but you’re not quite sure where to start.Building your online presence can feel overwhelming, but it’s an essential step to growing your business.The key is crafting an introduction across platforms that captures who you are, what you offer, and why potential clients should work with you.In this article, you’ll learn how to introduce yourself as a new real estate agent on social media.Choosing the Right Social Platforms to Promote Yourself On FacebookAs a real estate agent, Facebook is a must. Create a professional business page to build your online presence. Share listings, post community updates, and engage with followers by commenting on their posts. Also, use your profile to connect with friends a...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Real estate agencies compete. There may be several dozen companies in each region providing real estate services. Many people think that this is a simple business, where no large start-up capital is required. This is partly true. But you will have to take care of promoting your site and attracting organic traffic. Otherwise, the number of your customers will be small. We have analyzed the main tools of SEO for real estate websites. This will help you in promoting your business and attracting customers.Creating a relevant semantic core, definition of landing pages and their subsequent optimizationSEO promotion of any site is customary, to begin with, a list of keywords and their further distribution. This list in each case will be individual. It depends on the characteristics of the real...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 14825 Front Beach Road 2005, Panama City Beach, FL 32413MLS #: 754075Price: $525,000Beds: 1Baths: 2Sq feet: 860 Call John Skinner 850-543-5763 to see if this property is still availableTop shelf unit property in Sunrise Beach! Arguably one of the most favored floorplans in PCB. Sunrise Beach unit 2005 is the beach getaway that you have been dreaming of! It also has a PRIME upper floor location in the deluxe 25-story Gulf front complex - forever gulf views! This premium condominium features a Gulf front master suite, a large bunk room, 2 full baths. It lives and rents like a 2 bedroom and sleeps 6. The property lives large with an open floorplan and 9' ceilings and the three panel sliding glass doors allow for fabulous Gulf and sunset views from the balcony, living room...
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Real estate agents often rely on their reputation and skill to maintain a consistent flow of clients. With online review websites like Zillow, Yelp, HomeLight giving homeowners and sellers a place to write about their experience, it’s important to manage your profiles properly.Competition can be stiff in the real estate world. This makes your professional rating and reviews key in differentiating yourself from the next agent.So what do you need to do to properly manage your online reputation as a real estate agent? To help you succeed in representing yourself online, we’re going to talk about what online reputation means for real estate agents and what work you’ll need to put in.What is Online Reputation?In short, your online reputation is anything that can appear when someone searches ...
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By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Condo and Home Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
FOR SALE RENOVATED 2-STORY TOWNHOUSEAT SAGAMORE HILLS PORT JEFFERSON STATION, LONG ISLAND!Welcome to this fabulous Renovated Townhouse, perfectly situated in the heart of The Sagamore Hills community. This inviting townhouse is filled with natural light and boasts a great floorplan, featuring 2 generous bedrooms and 1.5 modern bathrooms.The community offers Clubhouse, Pool, and Tennis. Basketball Court and Play area. Central Air Conditioning and Gas cooking. Park your car conveniently at the nearby parking lot, and make the most of the nice weather with your gated private patio. Call The Listing Agents Lawrence and Sheila Agranoff at our Cell: 631-805-4400
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By Robin Gauthier, I have the Key to your NextHome
(NextHome Tidewater Realty)
Discover Glenwood: A Slice of Home in Virginia BeachWelcome to the warm and inviting neighborhood of Glenwood, nestled in the heart of Virginia Beach's Salem area. This community, filled with character and convenience, is your next destination for a place to call home.A Neighborhood with HeritageGlenwood boasts a rich history, with approximately 2300 single-family homes, townhouses, and condos primarily built in the 1980s. Here, you'll find a unique blend of architectural styles and an enduring sense of community.Perfectly LocatedConveniently positioned off Lynnhaven Parkway and Independence Blvd, Glenwood offers easy access to all that Virginia Beach has to offer. Nearby neighborhoods like Salem Woods and Bentley Park enrich the sense of community and create a tapestry of shared experi...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Have you started with your spring cleaning yet?  It's time.  I have One of the first places you can start is in the bathroom.  It actually has some of the better Return on Investment than some other home improvements.  That in itself is not the reason for doing something that needs to get done.  Ready to revamp your bathroom on a budget?💰🚿From decluttering to updating fixtures, there are endless ways to transform your space into a sanctuary.As your trusted Happy House Expert, I'm here to share home tips and help you achieve the home of your dreams!🏡🛁Contact me today to get started!#thehepfulagent #home #houseexpert #house #listreports #homeowner #happyhome #hometips #dreamhome #homestyle #homedecor #homereno #realestate #realtor #realestateagent #investment
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  March 13 2024.New properties for sale 410Back On Market 108Price Decrease 424Price increase 68Active kick out 14Active option contract 347Active contingent 49Pending listings 391Sold listings 343Expired listings 26Cancelled listings 87Withdrawn listings 11Temporary off market listings 39Coming soon listings 128
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blog UNDER CONTRACT! Upscale Living in Pine Knoll Village: Meticulously Maintained Luxury Townhome with Treetop Views and Landscaped Oasis!    2 Beds |   2.5 Baths | $567,000OPEN HOUSE Saturday -Sunday,  Mar 23-24,  11 am -  2 pmExperience Luxury Living: Your Dream Home Awaits in Northern AZ's Pine Knoll Village! Get ready to be captivated by this meticulously maintained 2-bed, 2.5-bath townhome nestled in the heart of Flagstaff's prestigious Pine Knoll Village. Built to perfection in 2007, this stunning end unit is a sanctuary of sophistication.Step into pure elegance as you enter the light-filled foyer, where every detail exudes quality and style. With 1481 square feet of lavish living space and a prime corner lot encompassing 2614 square feet, this home offers the epitom...
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By Kelly Broaddus, 100+ Northern AZ Homes Sold in 2021!
(eXp Realty)
See original blogSerene Living Amongst Ponderosa Pines: Updated Home with Golf Course Views in Continental Country Club  3 Beds | 2.5 Baths | $908,000OPEN HOUSE Sunday, Mar 24, 12 -3 PM  Step into Luxury: Your Dream Golf Home Awaits in Flagstaff's Continental Country Club!Calling all discerning luxury home buyers and golf enthusiasts in Northern Arizona! Nestled amidst majestic Ponderosa Pines, this meticulously updated residence offers a perfect blend of elegance and relaxation. Situated along the serene views of hole #4 on Aspen Valley Golf Course, this home promises a lifestyle of tranquility and indulgence.No need to worry about golf ball interference here—just pure enjoyment of the breathtaking vistas and abundant natural light streaming through floor-to-ceiling windows. Recent enh...
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
Introduction: Dreaming of a quick home sale in the Sunshine State? Whether you're scaling up, downsizing, or just looking for a change of scenery, to sell your home fast in Florida is totally doable with the right tactics. Florida's unique market demands a savvy approach, but don't sweat it—we've got the insider scoop to help you navigate the sale process like a pro. From pricing strategies to staging secrets and beyond, this guide has everything you need to turn that 'For Sale' sign into 'Sold' in no time.Dive Into the Florida Market:Getting a grip on the local market is step one. Remember, Florida is a diverse state, and the housing market can vary wildly from the panhandle to the keys. Plus, timing is everything—seasons can influence buyer interest, with some periods more lucrative t...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Embarking on the journey to your first home?  Or is this just a different home.  I am not sure if there really is anything like a forever home.  It all depends.  🏡✨Let's navigate the process together! From setting your budget to finding your dream home and securing financing,I'm here to guide you every step of the way. Reach out today, and let's turn your homeownership dreams into reality!#thehelpfulagent #home #houseexpert #house #listreports #homeowner #househunting #realestate #realtor #realestateagent #happyhome #happyhomeowners
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