Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Gary & Melynda Wolter (CRS) 480-269-1164, Relentless, Reliable, Premier Personal Service
(Revelation Real Estate)
Comments 0
Fot the second quarter of 2019, (April, May, June) Gary & Melynda Wolter along with help from their Marketing Manager, Scott Alexander and Sales Intern, Kirene Bennett, have sold almost $2 million in real estate this spring."We have started podcasting with the help of Scott and doing more innovat...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 11
There are riches in niches...if your practice has been geographic might consider researching a niche to grow your business. Would you want to go to a dentist to have your heart treated?   Of course not!   This is how I ask real estate agents to think about choosing their niche or ideal cli...

By Richard Weeks, REALTOR®, Broker
Comments 2
Here is the North Texas Real Estate market update as of 6/13/19.New properties for sale 593Back on market listings 127Price decrease listings 526Price Increase listings 55 Active kick out listings 15Active option contract listings 365Active contingent listings 66Pending listings 386Sold listings ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 9
 Realtors® Lawrence "Larry" & Sheila Agranoff SOLD another Suffolk County Long Island Condo. This time it's a Fox Meadow Ranch Style with 1 bedroom and 1 bath in Pt. Jefferson Station New York. The buyer liked that it was 1 level, had an attached  garage, and a cozy wood-burning fireplace. The ne...

By Elaine Stewart, RE/MAX Consultants Palm Desert
(RE/MAX #1 Agent 2018 to 2010)
Comments 0
Palm Springs in Coachella Valley is known for its sophisticated and luxury lifestyle, where golf, tennis, and spa sessions are treasured pastimes. With its stunning natural beauty and world-class resorts, this gorgeous oasis attracts residents and visitors alike who enjoy and appreciate the best ...

By Becca K, Blog and Social Media Strategy
(Blog & Biz)
Comments 1
*This post contains affiliate links. You can read my full disclosure here.I like to think of Leadpages as my blogging sidekick. You don't need it, but it's really nice to have.If you're not familiar with Leadpages, it does two main things. First, it creates gorgeous landing pages. (A landing page...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
  Plymouth Estates in Mt Sinai Long Island is a 55 and Over Active Adult Community. Lawrence "Larry" & Sheila Agranoff, Licensed Real Estate Associate Broker and Licensed RE Salesperson list and sell condos in this 55+ neighborhood. Plymouth Estates Offers: 24 Hour Guard-Gated Security Clubhouse/...

By Kate Steven, Best Real Estate Blog
Comments 0
In the present online world, advanced promoting and technology will be a key part of your promoting endeavors. In this guide, we'll investigate the different strategies you have available to you to advance your new brand utilizing on the web assets. Manufacture Your Branding From your underlying ...

By Renae Bolton, I'm your Professional Real Estate Marketing VA!
(Marketing 4 Realtors)
Comments 2
When you use a VA, they can focus only on specific tasks that you need them to do. This way, you never have to worry about committing to more than you need with a VA. Many agents start off with a specific task that they assign to a VA. These tasks can be anything from handling your lead managemen...

By Navona Hart, Selling the Best Properties in Central Virginia
(Real Living Cornerstone)
Comments 0
Looking for a nice home on acreage with a pond? You have found it! So much outside recreation that can be done here~~four-wheeling all across the land; canoe, kayak and fish in your own pond; hike thru the woods; watch the deer and turkey play; fenced area for domestic animals. Come see this wrap...

By Michelle Carr Crowe,Altas Just Call...408-252-8900!, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty)
Comments 0
Everyone wants to know the magic formula to get they won't have to work so hard.Way below the clips is the important part of this blog..." Get out and meet or introduce yourself to potential clients.  Call them on the phone.  Go by their office or house and shake hands, tell them ho...

By Lisa @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 54
As a real estate agent, there are two paths you can take to grow your business. As a marketing professional, you can increase lead spend or change the source to generate more leads. Although a pile of leads is not a goldmine until you convert your leads to appointments. As a sales professional, y...

By RealSupport, Inc., - Virtual Real Estate Marketing
(RealSupport Inc.)
Comments 4
If you've been using a subscription service for your real estate blog content - or worse, a "free" content provider - you're hurting your brand. Here's why!1. Authenticity counts. If your blog says the same thing as a number of other blogs, Google doesn't see it as "yours." This means no SEO valu...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 7
As you already know, I'm a huge advocate of collecting your pool of ideal clients passively rather than having to hunt them down through archaic strategies like cold calling or door knocking. One of the most effective tools in collecting leads to fill your marketing funnels with high-quality buye...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 7
Hurry Up and List Your Long Island Condo TODAY! One thing is for sure,  if you are thinking about listing and selling your Long Island Condo, It's Time To List It Now And Get it SOLD!   The challenge on Long Island is the lack of inventory in our Condo market.   The demand is GREAT, the supply is...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 2
Starting on July 2nd I am presenting LIVE ONLINE Selling Luxury Homes Masterclass..It will be the most informative training of your entire real estate career..The first goal is for you to make more money and work less!The second goal is for you to never pay for leads again!You will learn to imple...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 25
  Will Hamm asked a question yesterday on the Q & A section, and it was “do you stop marketing one week before going on vacation?”  My answer to this was “never stop marketing.” This question made me think about a situation that’s common to real estate agents. One does not need to stop marketing ...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 21
 We’re still experiencing a sellers’ market in Franklin MA. School ends in a week, and summer vacations will be the focus for most families.  Direct mail marketing must continue no matter what the season of the year may be. The good weather is certainly more desirable for selling a home than our ...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 3
Here is another blog I felt worth sharing from my friend Oren Klaff the author of Pitch Anything and a Venture Capitalist in San Diego .. He has to walk in a room and raise $25 Million+( so he knows how to present and sell)Rule #1: I opened the call perfectly  A trained salesperson will not act n...

By Anthony Acosta - ALLATLANTACONDOS.COM, Associate Broker
(Harry Norman, REALTORS® )
Comments 0
 Description:Townegate Buckhead Atlanta Townhomes: Townegate is a 2-story townhome community off of Peachtree Road at the end of Peachtree Memorial Drive in Buckhead. Built in 1975, these 116 units have access to a swimming pool, beautifully landscaped grounds, and a pet walk. This great location...