Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Lisa Bear (RE/MAX REALTY CENTER) Waukesha,MilwWI Real Estate 2628935555
(Buyers Agent/Luxury/Lake/REO, listing package options)
Comments 2
Jefferson County Real Estate NewsSullivan,WI The following MLS information is for July 2019.There were 4 Single Family homes sold.Average sold price was $305,000 with average time on market 6 days There are currently 11 active listings, 0 new listing, 0 pending listing.The current average list pr...

By Jason Nenadov, expert advice and services to buyers and sellers
Comments 3
A custom-built Kingsburg CA home that elevates the concept of home entertaining When you think of the items that are at the top of your must-have list in a new home, you will find everything you want in this home in Kingsburg CA. Located in a sought-after residential neighborhood, this two-story ...

By Jason Nenadov, expert advice and services to buyers and sellers
Comments 2
Fall in love with this incredible pool home in Kingsburg CA! If you are looking for a bright and spacious home conveniently located close to schools, shopping and dining options, this Kingsburg CA home for sale is what you are looking for. Featuring 5 well-appointed bedrooms, 3 immaculate bathroo...

By Patricia Kennedy, Home in the Capital
(RLAH Real Estate)
Comments 50
This weekend, I'll be showing property to a new client.  We met a few weeks ago at an Open House, and I have a pretty good idea of what will work for her.  Between the two of us, there are about thirty houses that are on the Perhaps List, judging solely from the MRIS informaiton. And I should men...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 37
  There’s always a psychological factor for laying out a newspaper ad.  Here I decided to place the “new listings” at the top of the page and make them larger than the rest of the listing photos. Most of them have an offer accepted but not a signed purchase and sales agreement, yet.  The reasonab...

By Sarah Layton | Copywriter & Inman Star Contributor, I provide real estate content marketing services
(Best Real Estate Writer, a Layton Media brand)
Comments 3
Have you been struggling to get clients from your email marketing?   Do you feel like you are sending high-quality content to the sound of crickets?   The problem is probably not your content or the people you have on your list. The problem is that you are just sending your content to the wrong p...

By Sally K. & David L. Hanson, WI Realtors - Luxury - Divorce
(EXP Realty 414-525-0563)
Comments 18
.         On our way to our weekly Nacco Tacho Network Tuesday to meet our newly acccepted offer Buyers, my phone BLEW looked like everyone we had ever known was sending messages and texts telling us they were not,,,or could not or would not open the attachment we sent them in a Facebook...

By Andy Brown-Climer School of Real Estate, The Best Real Estate School in Florida
(The Climer School of Real Estate)
Comments 1
 Climer School of Real Estate has a Broker 72 Hour Pre License course starting in 3 days - August 12th - at our main Orlando location. Details and sign-up link below: Details: start/end dates: Mon Aug 12, 8:00 AM - Fri Aug 23, 6:00 PMlocation: 5104 North Orange Blossom Trail Suite 103 & 114Sign-u...

By Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator
(Donna Homes, powered by JPAR -
Comments 24
Last week, I read an article about things you should do before putting your house on the market. Most everything was basic stuff you hear all the time, but one thing caught my attention. It said to replace old windows. It's not something I hadn't heard before, but the article continued and said, ...

By Mike Easton, Creative lending solutions from coast to coast
(Movement Bank)
Comments 0
Time to re write the business plan... Yeah it might look Haggard but it's the million dollar plan and here's why! Why would you ever consider partnering with someone that doesn't add substantial value to your business? Sure the refinance market is booming right now but what is your best loan offi...

By Richard Weeks, REALTOR®, Broker
Comments 8
Here is the North Texas Real Estate market update as of 8/8/19.New properties for sale 486Back on market listings 107 Price decrease listings 667Price Increase listings 33 Active kick out listings 18Active option contract listings 363Active contingent listings 63Pending listings 334Sold listings ...

By Faye Y. Taylor, Homes for Sale Floresville, La Vernia & San Antoni
(StepStone Realty, LLC )
Comments 4
You've heard the statistics about FSBO vs Agent:  For Sale By Owner sells for 13% less than an traditional listing.  Does anyone know this is true?  How is that statistics derived?  It is a statistic that comes from the National Association of Realtors.  So that does make the average person wonde...

By Kate Steven, Best Real Estate Blog
Comments 0
The most important thing at the time of buying real estate in Panama or anywhere in the world is to make a correct search and visit various property options and after being sure of chosen a property that meets expectations, then start the different negotiations of terms between them, the sale pri...

By Nat Wallen, Founder of the BellaRuby Free Real Estate CRM
(BellaRuby LLC)
Comments 2
If you are looking for ways to find listings in real estate, then FSBOs are a very obvious choice. What is not so obvious is how to overcome the competition, without losing your dignity and credibility.NOTE - this is the link to the free CRM I mention in the video below -

By Kate Steven, Best Real Estate Blog
Comments 0
In the present online world, advanced promoting and technology will be a key part of your promoting endeavors. In this guide, we'll investigate the different strategies you have available to you to advance your new brand utilizing on the web assets. Manufacture Your Branding From your underlying ...

By Brian Lipsky
(Long & Foster Real Estate, Inc.)
Comments 1
The Ellicott City Office of Long & Foster Real Estate, Inc. congratulates our Top Producers for the month of April, 2019. Laura Lee JonesGroup Top Producers & Top Listings $6.0 million + total production on 12 unitsJim Bim Team Top Producers, Top Sales, & Top Listings$5.1 million + total producti...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 28
Pictured above is the back cover of the same Vanity Fair that I refer to in our earlier post this morning.  This ad lauds the dream of owning that particular bag.  The bag is the star in the dream! Again, very few words, 5 to be exact in the message!  This type of marketing ad is applicable to re...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 8
"Back to basics" advice today from Anita..... always good thoughts when marketing....remember the basics and utilize them. ~ Facebook Marketing Tips ~ We are going back to the beginning today which means there are no words of wisdom, lists to motivate you, pestering you to check/update/start, etc...

By Peter Mohylsky, South Walton, Let me help you find your path to the beach.
(PrimeSouth Properties)
Comments 0
OPEN HOUSE, August 10, Saturday 10:00 AM - 2:00 PM 132 MIDLAND COURT, NICEVILLE, FL Get Directions Click Here Description Photos Maps & Local Schools Walk Score $ Click for current price 3 BEDROOMS 2 BATHROOMS (2 full) 1400 Square Feet Fresh Paint in Living Areas. Welcome to one of Niceville's m...

By Joshua Jarvis, Moving Families Forward.
(Virtual Properties - Atlanta Real Estate)
Comments 0
I've written before about how the lowest hanging fruit for real estate agents is likely signing up for Google My Business.  Many searches are influenced by the searcher's location.   If you've ever searched for food you'll notice that you'll get results based on where your phone or computer is at...