Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Stephen Fells, Marketing, Technology, Fun and News!
Comments 3
Video marketing is growing exponentially every year. More businesses are serious about producing video and promoting their products through them. This visual from WordStream takes a look at some interesting video marketing stats you should check out: 

By Jean Richer, No Gimmicks, No Nonsense, only Straight Talk
(Keller Williams Realty Inc.)
Comments 2
Come visit us at our Open House on Sunday April 14th from 2-4PM at 1184 Docteur Corbeil in Rockland.This stunning Model Home for our units in Rockland and Russell can't be missed. There are 3 bedrooms on the second level, an open concept kitchen, living room, dining room and a large foyer on the ...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 0
111 Amanda Place, Oak Ridge, TN 37830 Price: $ 349,500 MLS #: 1072237 Bedrooms: 3 Bathrooms: 3.5 Square Footage: 3,2352-STORY EXECUTIVE HOME IN OAK RIDGE! Desirable floor plan with a formal dining room, all bedrooms on the same level, and large bonus room upstairs. Highlights include a luxurious ...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 0
8209 Norris Fwy, Knoxville, TN 37938 Price: $ 455,000 MLS #: 1065401 Bedrooms: 3 Bathrooms: 1 Square Footage: 5,880 4 HOMES ON OVER 20 ACRES! A fantastic opportunity to own multiple income-producing properties on one piece of property. The gorgeous gently rolling usable land has development poten...

By Mojo Selling Solutions, Mojo Dialer and Real Estate Lead Services
(Mojo Selling Solutions)
Comments 5
"Call Hammer" is a new feature in MOJO version 2.0.  When you import records containing more than one phone number, Call Hammer will ensure all numbers are called. When using a lead provider such as Red X, this feature makes it easy to call all of your prospects numbers in no time flat. What does...

By Bob Ratliff, "Sold with Bob"
(Robert Ratliff Realty)
Comments 18
Advantages & Disadvantages of owning a condo vs a home Owning a Condo: your personal ownership is typically limited to the interior of unit which includes floors, ceilings and walls. Sharing responsibility with all condo owners when it comes to exterior amenities and common areas. Disadvantages o...

By Stieg Strand, Always showing up and working hard for you
(RE/MAX Results)
Comments 1
This flyer was wedged in our front door last night, and it made me smile and think. I have been selling or marketing one thing or another for over 30 years, and I really appreciated Chris's flattery, his honesty, and simplicity. How great it would be if every "pitch" was this way! By the way, I a...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 25
  Print marketing, in my area, is a very strong method of real estate exposure. When the team members are on listing appointments, the homeowner has the latest full page ad on the table, along with the postcard offering the Free Market Analysis.  One is to verify the CMA is free, and the other is...

By John Henry, Residential Architect, Luxury Custom Home Design
(John Henry Masterworks Design International, Inc.)
Comments 8
The referral that comes from satisfied homeowners may be the best method to keep word of mouth positive reviews going in your favor. The postcard I received from this elated family, announcing their open house event after just moving in, exemplifies the attitude that means more than remuneration ...

By Mike & Eve Alexander, Exclusively Representing ONLY Orlando Home Buyers
(Buyers Broker of Florida )
Comments 2
You have spent days looking for that dream home…you find it!  You buy it. You do inspections, get a mortgage, order a survey and secure insurance.  So now you are happy and can’t wait to move into your perfect home. Except… After signing the closing documents, you go look at the house and it does...

By Richard Weeks, REALTOR®, Broker
Comments 6
Here is the North Texas Real Estate market update as of 4/14/19.  New properties for sale 245Back on market listings 45Price decrease listings 142Price Increase listings 13Active kick out listings 13Active option contract listings 231Active contingent listings 34Pending listings 197Sold listings ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 6
Stony Brook New York Real Estate - Search Homes and Condos For Sale | Lawrence "Larry" and Sheila Agranoff Your Stony Brook Long Island Real Estate Specialists! STONY BROOK LONG ISLANDREAL ESTATE   Start Your Search Here:  It's a great time to buy a home in Stony Brook Long I...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 1
Video is hot, hot, hot. People love to watch them, and marketing of any kind that includes video tends to be more successful than marketing that does not.As we move into the busy season, it’s time to take advantage of video to promote your listings. By using listing videos, you can showcase the b...

By Michelle Spalding, Time and Money Saving Solutions for Savvy Realtors
(Transaction Management Consultants)
Comments 2
One of the most common questions I get from fellow Transaction Coordinators is “how do I get clients”? A good question for sure to know the answer to as all businesses depend on clients. I think the first thing you must do is know who your ideal client is – hint, it’s not just any or every Realto...

By Stephen Fells, Marketing, Technology, Fun and News!
Comments 0
More businesses and influencers are posting videos to their favorite social networking sites these days. Not all these sites are optimized for every resolution. This infographic from Motion Array serves as a cheat sheet for social media video exports:

By Peter Mohylsky, SoWal Is HOME., Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 3
53 Vantage Point, Miramar Beach, FL Get Directions Click Here Description Photos Maps & Local Schools Print Reviews View More Listings $ Click for current price 5 BEDROOMS | 3 Baths (3 full ) BATHROOMS | 2596 SqFt This condo a STEAL.  Fantastic Bay and Golf course views are available from the do...

By Joel Jadofsky, One of the Top Realtors in Panama City Beach Area
(Keller Williams - homes for sale - Florida - Gulf - Beach )
Comments 2
Real Estate has many perks, one of them being the ability to help someone find the home they've always longed for. In my eyes, a house and a home are two different things: a house is somewhere you sleep and eat. A home is your sanctuary. It is where you relax, it is your fortress when things get ...

By Dennis and Sunshine Smith, Making a Difference 4U in San Diego Real Estate
(RE/MAX By-the-Sea (N Coastal San Diego))
Comments 0
Ready to move to an active adult neighborhood? If you've been dreaming of a home where you can enjoy an ocean view while basking in the maintenance-free lifestyle of an active adult community, a home in any San Diego 55+ Oceanview community is the best choice for you.   Who wouldn't be drawn to a...

By Marte Cliff, Your real estate writer
(Marte Cliff Copywriting)
Comments 50
An email I had tucked away in my files cited “7 Scientifically Based Copywriting Tips.” The writer said to be wary of selling “savings” and to instead sell “time.”Are either of those what you sell when you’re marketing your services? I think so, and I think they’re both important to your potentia...

By Kathy Streib, Home Stager - Palm Beach County,FL -561-914-6224
(Room Service Home Staging)
Comments 29
Are You Merely Giving Lip Service to YOUR Customer Service? Much as been written about customer service, and not just here at ActiveRain. Since our move, Larry and I have had a lot of exposure to the customer service representatives from a wide variety of companies.  What is it about doing the ri...