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Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?


Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.


If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.


Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Recent blogs on Real Estate Sales and Marketing
By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
A quick, but very important update in this post-NAR settlement era was just launched today on RealBird.com.As a listing agent, you can now easily (and optionally) add your buyer agent commission details, whether it's a flat percentage disclosed or negotiable. It's a free-form description that you can use to describe these important details depending on your case.You can also decide whether to share this publicly on your RealBird listing website or create a private minisite that you can selectively share via email or other means.It's an optional feature, but a very important one.Just head over to RealBird.com and publish your listings as usual. You'll see a new section called "Buyer Agent Compensation Settings" in the listing editor.We’d love to hear from you. Will you use this tool to s...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
2936 Scenic Gulf Drive, Miramar Beach, FL Click here to Get Directions          Photos Maps & Local Schools Print $ CLICK FOR CURRENT PRICE 4 BEDROOMS 3 BATHROOMS Large 4 bedroom unit with fantastic western/sunset views from it's over sized balcony. Leeward Key is a smaller density condo complexa along Scenic Highway 98.  Deeded beach, Two different swimming pools, workout facility and ample parking on site.  This unit is being sold fully furnished.  It has a great rental record from years past based upon its desired location  
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By Joe Jackson, Clintonville and Central Ohio Real Estate Expert
(Keller Williams Capital Partners Realty)
Great tips! Growing a real estate company requires strategic planning and execution. This blog likely offers valuable insights into smart practices for expanding a real estate business. Looking forward to learning more about these tips for growth!Have a super fantastic week!Joe Jackson, Realtor-KWCP Real estate is a busy business. As long as there are people, those people are going to need places to live. Facilitating these arrangements can be lucrative, but only if your company is of a substantial enough size to handle a bounty of transactions. If your company isn’t as big as you’d like it to be, making some changes and growth-boosting adjustments can help you achieve your full potential. 1. Tighten Up Your Scheduling One person can only do so much in a day, but they might be able to m...
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By Peter Mohylsky, Destin BeachPro, Call me at 850-517-7098
(PMI. Destin)
According to the Atlantic, (which I have not read in many years)Millennials are now the largest pet-owning cohort of Americans, which means that a large portion of today's buyers are looking for pet-friendly home features.  We do need to include your pet in the house shopping process.  HoweverI am not sure if your pet will tell you the truth if asked the question. What does your ideal home look like?If you're looking for a new home that accommodates both you and your furry friend, send me a message and let's get started!#realestate #realestateagent #listreports #buying #selling #realestateexpert #homeowner #financehub #dreamhome #homeownership #homebuying #homesearch #buyingahome
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
Real estate is a busy business. As long as there are people, those people are going to need places to live. Facilitating these arrangements can be lucrative, but only if your company is of a substantial enough size to handle a bounty of transactions. If your company isn’t as big as you’d like it to be, making some changes and growth-boosting adjustments can help you achieve your full potential.1. Tighten Up Your SchedulingOne person can only do so much in a day, but they might be able to maximize their limits by combining better time management with partial automation. If you have any routine tasks that you can easily automate or outsource via software, apps, or freelancing, do it. Make the most of the time you’ve found by creating a tighter schedule. If you adhere to every item on your...
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By Boko Media, Texas Real Estate Photography Experts
(Boko Media)
Recently, we were able to capture a beautiful ranch property in Briggs, Texas and the different approach that I took got me thinking about the differences between ranch photography and the traditional, real estate photography that Boko Media captures in large volumes.Texas, with its iconic imagery of cowboys, cattle, and wide-open spaces, provides a captivating canvas for real estate photographers seeking to capture the essence of ranch life. From the majestic beauty of the landscape to the gritty authenticity of daily chores, ranch photography in Texas is an art form that celebrates both tradition and innovation.Ranch Photography in TexasTexas is synonymous with wide-open spaces and diverse terrain. From the rolling plains of the Panhandle to the rugged beauty of the Hill Country, each...
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By Boko Media, Texas Real Estate Photography Experts
(Boko Media)
As the real estate marketing industry continues to evolve, so too must the businesses that operate within it. This rings especially true for Boko Media, a leading player in the Austin real estate photography industry, which has recently made a significant move to expand its footprint in Central Texas.It is with great excitement that we announce the opening of our new office in Horseshoe Bay. This strategic decision comes in response to the soaring demand for our services in the Marble Falls and Horseshoe Bay real estate market. The vibrant community and burgeoning business landscape make Horseshoe Bay an ideal location for our expansion efforts.Central Texas Real Estate Photography HubWith this new office, Boko Media aims to establish a central hub in an area that is experiencing rapid ...
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By Robert A. Hulme, Home Listing Partner
(Home Buyer Realty Utah)
Home Listing Partner creates many websites to help get my Seller clients as much exposure on the Internet as possible. www.HomeListingPartner.comwww.HomeBuyerRealtyUtah.comwww.CedarHillsHomesforSale.comwww.HighlandHomesforSale.comwww.LehiRealEstate.netwww.MapletonRealEstate.netwww.OremRealEstate.netwww.ProvoRealEstateListings.netwww.RobertHulmeRealtor.comwww.RobertRealtor.netwww.SpringvilleRealEstate.netwww.UtahCountyRealEstate.netwww.UtahCountyRealEstateforSale.comwww.UtahValleyRealEstate.net 
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While investing in rental property can yield significant returns, novice landlords may not be aware that their buildings require specialized insurance. For many mortgage companies, this is also a requirement.Fortunately, landlords can choose from a variety of insurance policies designed to safeguard investment properties and the money they generate. Compare landlord insurance quotes before making a decision. Landlord Insurance: OverviewLandlords insurance is made to safeguard landlords from risks associated with renting out their properties. A tenant is a person or group who is living in a building under the terms of a lease. Your legal duties as a landlord will be set out in the lease, and proper insurance coverage is usually one of those duties.You can purchase additional coverage for...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 335 Sharon Drive, Niceville, FL 32578MLS #: 944201Price: $600,000Beds: 3Baths: 2Sq feet: 2,293 Call Gil Erikson 850-714-2122 to see if this property is still available.This lovely home is ready for you to move right in. Screened in pool with great outdoor space. Located on Sharon Drive so there is no through traffic making this a quiet neighborhood. The Florida room is enclosed for year round enjoyment. Gas fire place. The 2 car garage was recently painted, the floor was redone, and there is even a new door to the attic. The roof was redone in February of 2021 and storm windows were installed May of 2023. Updated flooring. Stainless appliances and quartz counters in the kitchen. Tankless water heater. Plenty of shopping and entertainment options within a mile or 2. This...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
Listing Details: 554 Coral Court UNIT 212, Fort Walton Beach, FL 32548MLS #: 940305Price: $600,000Beds: 2Baths: 2 Sq feet: 1,452 Call Courtney Ledezma (850) 608-0677 to see if this property is still available.A warm Gulf breeze awaits you at this amazing 2 bedroom Surf Dweller condo - located on highly desired Okaloosa Island! This condo features a highly coveted Gulf front master suite (a rare find in a 2 bedroom!) and a large living area to enjoy the beach views and breezes. A prime corner location provides easy access to the exterior stairwell and extra windows provide ample natural light throughout. Lounge out on your expansive 30 foot balcony to watch the sunrise and sunsets with family and friends. Surf Dweller has lush landscaped grounds, a sparkling swimming pool, kiddie pool, t...
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By John Moran, For Your Place At The Beach
(Keller Williams Realty's At The Beach Team)
 Listing Details: 291 Scenic Gulf Drive UNIT 806, Miramar Beach, FL 32550MLS #: 923060Price: $899,999Beds: 2Baths: 2Sq Feet: 1,385 Call Martin Luus (850) 296-7011 to see if this property is still available. Breathtaking views from this spacious 8th floor balcony are a must see! Thoughtfully decorated with an updated kitchen and bathrooms, this large 2 bedroom floorplan would make an excellent primary, vacation and/or investment property. With plentiful amenities and a world class beach, this unit is sure to please. You will also find yourself close to dining, shopping and fun attractions with the Sandestin Outlets, Baytowne Wharf, Grand Blvd and Hilton Resort close by. Set up your showing today!    Click here to see additional photos and details of this property
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
So, you're thinking about buying a home? Congratulations! It's an exciting journey filled with anticipation and, let's face it, a little bit of anxiety. After all, purchasing a home is one of the most significant decisions you'll ever make. But fear not! With the right knowledge and preparation, you can navigate the homes for sale with confidence. In this comprehensive guide, we'll walk you through the essential steps and considerations to ensure you're well-equipped for this monumental milestone.Understanding Your Financial SituationBefore you dive headfirst into the world of real estate listings and open houses, it's crucial to take stock of your financial situation. Understanding your budget and financial capabilities will set the foundation for your home buying journey.Assess Your B...
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By Karina Gafford, Military PCS/ VA Home Buying & Selling Specialist
(Homefront United Realty Group)
Hey there, fellow agents! Are you on the hunt for the perfect property to show your buyers? Look no further than the latest listing to hit the market in Converse's desirable Copperfield neighborhood!Why Your Buyers Will Love It: Spacious and Stylish: This traditional two-story home offers 3 bedrooms, 2.5 bathrooms, and a roomy 2135 square feet of living space. With all hard surface flooring and elegant crown molding throughout, it exudes style and sophistication from the moment you walk in. Gourmet Kitchen: The open concept kitchen is a chef's delight, featuring a breakfast/buffet bar, stainless steel appliances, plenty of cabinet and counter space, and a tiled backsplash that adds a modern touch. Luxurious Master Suite: The downstairs primary bedroom is a true oasis, boasting a custom-...
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By Will Hamm, "Where There's a Will, There's a Way!"
(Hamm Homes)
Are you a doer, Lou Ludwig has a great blog for all of us in this blog.      Motivational Power Quote   The World Makes The Way For Doers “The world needs dreamers and the world needs doers. But above all, the world needs dreams who do.” Sarah Ban Breathnach, author   As I see it . . . . . . .   The world makes the way for doers   The doers seem to find a way to make their way through a crowd and work their way to the front.   The world recognizes the doers and will step aside and let doers past them. Doers have a presents about them and it shows in their confidence and activities. They are moving forward with a purpose and it shows in their demeanor.   Doers are dreamers with written goals and a plan of action to achieve their goals. The doer knows where they’re going and they know how...
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By Richard Weeks, REALTOR®, Broker
Here is the north Texas real estate market update for  April 3 2024.New properties for sale 502Back On Market 136Price Decrease 556Price increase 59Active kick out 17Active option contract 319Active contingent 65Pending listings 405Sold listings 391Expired listings 17Cancelled listings120Withdrawn listings 6Temporary off market listings 36Coming soon listings 133
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By Kukun's VP of Analytics Franklin Carroll, Elite client engagement tools and proptech
(Kukun, Inc.)
The housing market will soon start to heat up alongside summer temperatures, and if you’re considering selling, it’s important to make sure that key areas of your home are ready to shine. The kitchen remains a make-or-break point for many homebuyers, but even if your current setup isn’t feeling “Top Chef” worthy, there are plenty of simple changes that can take a potential homebuyer from saying “Yikes!” to saying “Yes!”Create a New Color PaletteOne of the easiest (and most cost-effective!) ways to create the feeling of an updated kitchen is by adding a new coat of paint in a neutral color. When it comes to the kitchen color palette, think clean, light, and bright! Don’t shy away from whites and other light hues. In addition to creating a fresh look in the kitchen, a light-neutral such a...
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By Dawn Castell, Freelance home stager
(Freelancer)
In real estate, distinguishing oneself and one’s offerings is paramount in a market flooded with choices. The age-old saying “location, location, location” underscores not just the importance of geographical placement but also its pivotal role in engaging potential buyers or investors’ interests. Beyond the simple enumeration of a property's features, the most adept real estate professionals venture further, weaving narratives rooted in each location's uniqueness into their pitch decks.Employing a blend of storytelling finesse and geographical detail, these narratives transcend mere descriptions, resonating with audiences profoundly and paving the way for fruitful interactions. This exploration reveals how leveraging pitch deck templates can revolutionize the creation of narratives spec...
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In real estate, where every second translates to value and each deal contributes to the grand tally, the pursuit of peak efficiency transcends mere advantage—it becomes a cornerstone of professional mandate. From the dawn of a property's journey on the market to its culmination in the definitive exchange of keys, practitioners of real estate are surrounded by a variety of documentation, negotiation, and vital human engagements. Building Streamlined Sales NarrativesAt its core, adept sales reporting functions as the linchpin of triumph within the real estate sector. It arms agents and brokers with critical knowledge regarding their operational effectiveness, enabling meticulous KPI tracking, foresight into emerging patterns, and the execution of strategies grounded in concrete insights.Y...
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Embarking on a journey, whether it's a spontaneous weekend escape or a meticulously planned vacation, always begins with one crucial step: booking the perfect accommodation. In 2024, with the travel industry constantly evolving and technology advancing at a rapid pace, the options for hotel booking engines have never been more diverse or exciting. As you plan your next adventure, it's essential to stay ahead of the curve and discover the top hotel booking engines that will redefine the way you travel. Join us as we delve into the realm of travel tech and unveil the unique features and offerings of the leading booking platforms shaping the landscape of travel in 2024.OmniTravels: Unleashing the Power of PersonalizationAt the forefront of innovation stands OmniTravels, a trailblazer in th...
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