Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Lisa @ Chime Technologies, We market for agents, build CRM and tools. Ask me!
Comments 47
As a real estate agent, there are two paths you can take to grow your business. As a marketing professional, you can increase lead spend or change the source to generate more leads. Although a pile of leads is not a goldmine until you convert your leads to appointments. As a sales professional, y...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 1
We are hosting Janie Coffey as a guest speaker for a free luxury real estate training webinar on April 6, 2018 at 1 pm EST (10 am Pacific).The class is am introductory webinar of the 12-Week Luxury Real Estate Training course and you'll discover some of the top ways to increase your luxury real e...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 4
Fall in love with this grand estate, the porches alone beckon you back to a simpler time. Double porches overlook 7 acres of land, including 2 ponds. The entry has a beautiful iron staircase with an office on your right and living/dining on your left.  Walk through to an open Den/Kitchen/Breakfas...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Elite, ABR,GRI, CDPE, SFR)
Comments 1
Love the location!  Adore the home! Open, spacious & freshly painted and enjoy a newly added covered back deck. This 12th South Dream is what you have been waiting for.  Hardwood flooring graces the entire first floor and stairwell.  Enjoy an open floor plan that flows freely.  Light streams in f...

By Earl White, Real estate investor in South Florida.
(House Heroes LLC)
Comments 6
Remarketing to home sellers is a powerful marketing technique. “Remarketing is a clever way to connect with visitors to your website who may not have made an immediate purchase or enquiry. It allows you to position targeted ads in front of a defined audience that had previously visited your websi...

By Steve Higgins
(RE/MAX Kelowna)
Comments 4
Another time change signals a change in the season that everyone, but the skiers, dread. We have had a fantastic Fall, with lots of sunshine and warm days over the last month or so. We will only truly understand how nice the Fall was when we taste the 2018 vintages of red wine from the Valley. On...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 56
As a luxury real estate marketing professional or any real estate marketing professional, if you are seeking additional market share and visibility, it is important to give a complete picture of how you are different without any potential confusion to the buyers or sellers that may seek your serv...

By Nadine Larder, Real Estate Marketing Expert/PrinterBees Founder
Comments 8
So far this year we’ve talked a lot about how to make 2019 an incredibly successful year in your real estate business.But there’s something else on my mind – things I see Realtors® do that hold them back. So today I’m sharing five things you should NOT do if you want to have a great year in real ...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 10
Do you know that the Condo Market on Long Island currently has low inventory? Our advice...get your Condo listed now and be another SOLD by Lawrence"Larry" and Sheila Agranoff. As of this date, February 2019 there is no inventory of condos at The Oaks in Stony Brook Long Island. Now is the perfec...

By Elaine Murphy Carlson
(RE/MAX Estates Properties)
Comments 0
My favorite Palos Verdes Homes on the February 5, 2019, Palos Verdes real estate Broker’s Tour (14 homes had open houses today) are described below.  We currently have 157 single family Palos Verdes homes for sale ranging in price from $999,000 in Rancho Palos Verdes (The low in Eastview is $775,...

By Barbara Todaro, "Franklin MA Homes"
(RE/MAX Executive Realty )
Comments 31
 The end of January is when the marketing begins for the month of February.  My marketing always begins with a “Free Market Analysis” and this month, I decided to use a different approach.It’s a Valentine’s Day theme, but the message is to call for that “equity determination.” We can say it using...

By Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663
(Local-n-Global Realty, Cleveland and International Real Estate Solution)
Comments 0
Visit "Local-n-Global" Realty websiteMaple Heights City Council had a first meeting in the month of February on Wednesday, 02/06/19 at 7:00 PM. There was a low level of activity on the Maple Heights real estate market this week. 3 single family homes were listed for sale. 2 single family home lis...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 1
313 Sawyers Ct, Seymour, TN 37865 Price: $ 365,000 MLS #: 1068985 Bedrooms: 3 Bathrooms: 2 Square Footage: 2,372 YOU CAN'T ASK FOR MUCH MORE! Style, a fantastic floor plan, and current finishes throughout... This practically brand new home has it all. Highlights include a gorgeous open kitchen wi...

By Peter Mohylsky, SoWal Expert, Let me help you find your path to the beach.
(Gulf Place @ 30A)
Comments 9
Stand out from the crowd and do it better. Since joining AR a little over a year ago, I have been ...pondering... the great ideas posted by -- experts on this subject -- Ron and Alexandra Seigel, about branding and niches. I couldn't get to sleep after I imagined two items that are delightful for...

By Doug Dawes, Your Personal Realtor®
(Keller Williams Realty - Topsfield, MA)
Comments 6
  ...To Love Hiring A Real Estate Pro    Highlights: Hiring a real estate professional to guide you through the process of buying a home or selling your house can be one of the best decisions you make! They are there for you to help with contracts, explaining the process, negotiations, and pricin...

By Jordan Ayan, Luxury Market Expert, CLHMS,Million Dollar Guild
(The Lifestyle Collection)
Comments 1
Rarely does an opportunity to own an architecturally significant home arise.  Designed by ‘Master of the Southwest’ architect, Kilbane Architecture, Sun-to-Sun is offered with custom-designed furnishings complementing the home’s organic pueblo style.  Located in the gated and guarded North Scotts...

By Karen Mathers - Vero Beach FL, When it Matters, Choose Mathers! 772-532-3221
(Keller Williams Vero Beach)
Comments 0
Planning to sell your home?   Selling your Vero Beach home means making countless decisions. Many of these choices will have a direct and significant impact on your home selling process.   One such choice is hiring the right real estate agent to help sell your home. You need the help of the best...

By Lea Deo - REALTOR®, Johnson County REALTOR®| Shawnee KS Homes for Sale
(Keller Williams Legacy Partners, Inc.)
Comments 0
Whether you’re relocating to a new area or downsizing, most people will find themselves selling their home at one point in their lives.    Selling your home can be a challenging feat, especially if you’re not sure what to expect. Before you make any decision, it is best to use the services of a c...

By Karen Anne Stone, Fort Worth Real Estate
(New Home Hunters of Fort Worth and Tarrant County)
Comments 184
Yesterday I read a post by Victoria Jenkinson questioning the right of a Buyer's Agent... who sold a property that was listed by a different listing agent... to put up their OWN "sold sign" on that property once that property was closed and funded. Although the majority of agents who made comment...

By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 4
4710 Upchurch Rd, Knoxville, TN 37912 Price: $ 65,000 MLS #: 1064463 Bedrooms: 2 Bathrooms: 1 Square Footage: 1,011 INVESTORS, LOTS OF POTENTIAL, CONVENIENT LOCATION! Great opportunity to own an adorable one-level home in Fountain City at an affordable price. Immense potential as a primary reside...