Real Estate Sales and Marketing

Do the old-school real estate marketing methods still work? Is a postcard campaign worth the money? How about cold calling or buying real estate leads?

Those are good questions and fortunately you've come to the right place for answers. ActiveRain's 300,00+ real estate industry professional chat about these topics and many more on a daily basis right here on the following pages.

If you're looking for more information on how to use social media and blogging to promote your business, you'll find it here. Lead generation and lead conversion ideas – you'll find those here too.

Everything a real estate professionals needs to know about marketing his or her business can be found in this section of every agent's favorite social networking site, ActiveRain.

Trending blogs on Real Estate Sales and Marketing


By Holli McCray, Holli McCray Home Marketing Group
(Holli McCray Home Marketing Group Keller Williams)
Comments 1
10115 Autumn Valley Ln, Knoxville, TN 37922 Price: $ 370,000 MLS #: 1079878 Bedrooms: 4 Bathrooms: 3.5 Square Footage: 3,708LOW MAINTENANCE LIVING IN WEST KNOXVILLE WITH FABULOUS AMENITIES! This gorgeous move-in ready townhouse offers a well-designed open floor plan with a main level master suite...

By Andrea "Andy" Tolbert, Broker, Safety Expert, Instructor
(HD Realty)
Comments 25
What happens when you list a short sale too low?   Anyone that’s been in the field at all over the last year has seen it:  a home that is in a $120,000 neighborhood is all of a sudden listed as a short sale for $75,000.  I just saw that very situation first hand in a neighborhood that I own a ren...

By Andrea "Andy" Tolbert, Broker, Safety Expert, Instructor
(HD Realty)
Comments 22
I was arrested for being a Realtor... will they have any evidence?   Picture this FICTIONAL situation... You've been arrested (gasp!) for the unconscionable crime of being a Realtor.  The prosecutor is putting together their case against you... will it all be heresay or will there be any cold, ha...

By Andrea "Andy" Tolbert, Broker, Safety Expert, Instructor
(HD Realty)
Comments 18
HELP!  I need 5 listings by the end of the month!   That's what one of the newer agents here in the office said to me the other day.  He's set himself a goal of 5 new listings this month and asked me for some ideas on how to get them.  Sometimes the strangest things get me going on a tangent, and...

By Andrea "Andy" Tolbert, Broker, Safety Expert, Instructor
(HD Realty)
Comments 20
Is Your Marketing YUMMY enough to eat? Fast food restaurants spend thousands of dollars just taking one picture of their new burger to make it look SOOOoooo yummy that you want to drop everything and get in the drive thru line and try one.  How much time are you spending to make YOUR marketing ge...

By Joe Manausa, Tallahassee Real Estate
(Joe Manausa Real Estate)
Comments 4
  Holy Cow! This is the 400th blog post at the Tallahassee Real Estate Blog, and the 633rd on Active Rain! I believe this qualifies us as “somewhat knowledgeable” in the real estate blogging arena, so we’ve decided to take what we have learned thus far and now make our premier web site for Tallah...

By MichelleCherie Carr Crowe Just Call...408-252-8900, Family Helping Families Buy & Sell Homes 40+ Years
(Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty)
Comments 1
Well it sounds like Miller Beer is definitey using social media differently than almost any other large corporation. I have not heard of any other company rewarding people for unfollowing them. It's a good way to reinforce the idea of truly connecting live and in person with people you care about...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 7
When it comes to listing website SEO, getting ranked is a bit trickier than with regular blogs posts and website content, because of the high likelihood of creating duplicate content all over, on hundreds of sites. Most listings have one single copy - hopefully a nicely written informative one,bu...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 5
Another very important post to read about the value of people being face to face with people....  Simply stated, brand positioning is the space that a given brand occupies in the mind of its customers or clients.  What does your personal or company brand stand for?  Where do you stand in the mind...

By Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400, Long Island Home and Condo Specialists
(The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803)
Comments 8
 Here's a cozy private Huntington Long Island community known as Lindbergh Park. Lindbergh Park was opened in 2001 in Huntington Long Island in Suffolk County New York, Zip Code 11743. This Code-Gated homeowner's association consists of 34 Two Story townhouses.  These distinctive townhouses can b...

By John Moran
(Keller Williams Realty's At The Beach Team)
Comments 1
590 SANTA ROSA BOULEVARD UNIT 418 FORT WALTON BEACH, FL 32548   Listing DetailsWATERS EDGE UNIT 418Fort Walton Beach, FL Price: $599,000MLS number: 838051Bedrooms: 3Bathrooms: 3Square Footage: 1568Call Gil Erikson at 850-714-2122 to see if this property is still available and arrange a showing.  ...
If you think that when you are looking for apartments for rent, then the only thing you need to check is the place and its surroundings, then it can be the worst mistake ever. Earlier when technology had not changed our lives, these tips were quite helpful but now, as our lives depend upon a lot ...

By Realtyna Inc, Realtyna- MLS RETS Integration software & services
Comments 0
The real estate market gets more and more competitive every year. In this competitive market, you as a real estate agent try to stay notable. But how you are gonna do that? What are the efforts you are taking to be seen in the real estate industry? I believe you are probably using marketing strat...

By Brian Lipsky
(Long & Foster Real Estate, Inc.)
Comments 0
The Eldersburg Office of Long & Foster Real Estate congratulates our Top Producers for December 2019.As an office our sales volume was up 33% and the number of units sold was up 60% vs. December 2018. #eldersburgtopproducers  Dixon/Kluge Group Group Top Producers & Top Sales $2.7 million + total ...

By Angie Ridley, Broker, ABR, CRS, PMN, WCR, At Home With Diversity
(Complete Realty, LLC)
Comments 0
Beautiful. 5 bedrooms, 3 baths, 1st floor laundry. Walk in to the spacious living room with a dual fireplace that also lights the dining area. The dining area opens to a Master Kitchen with Granite and Stainless Steel appliances. A Butlers Pantry to assist with any kitchen needs. On to the Master...

By Patrizia "Trish" Giassa, The Simon Westfall-Kwong Real Estate Group
(Keller Williams Realty, North Central New Jersey)
Comments 0
Sutton Woods 2019 Yearly Market Activity Update   24 homes sold in Sutton Woods in 2019 compared to 17 in 2018, a 41% increase year-over-year.  Average sale price in 2019 was $418,866 compared to $412,265 in 2018, a 2% increase year-over-year.            On average, homes sold at 98% of asking pr...

By Maria Holland, Realtor, ABR, GRI, CDPE, SFR
(RE/Max Homes & Estates, ABR,GRI, CDPE, SFR)
Comments 2
Come fall in love with this "Andover Plan" in Franklin's premier 55+ community.  Featuring 2039 sq ft, vaulted ceilings, a 2 car carport, and exterior storage shed you will love the space, storage and floor plan of this amazing condo.  With 90% of the living on the first floor, you can live large...

By Navona Hart, Selling the Best Properties in Central Virginia
(Real Living Cornerstone)
Comments 0
309 Portico St, Lynchburg, VA 24502 SOLD Everyone wants to live in Cornerstone! Lovely neighborhood welcomes you to come take a stroll and meet all of the amazing neighbors. Sit on the front porch for a spell and enjoy the peace of the neighborhood. Enjoy a small patio for BBQ's. Home is one leve...

By Hugh Thomas Lorch, Luxury Home Sales Training
(Sterling Fine Properties)
Comments 0
Let me immediately break a myth for you..70% of High End Home Sales come from "normal" Realtors that do 1, 2, 3, or 4 that entire year..Only 30% comes from the "luxury agent" who spend all their time in that market..Check your MLS Stats, it will be similar across the country..So stop hesitating a...

By Barbara Todaro, Marketing Agent for The Todaro Team
(RE/MAX Executive Realty )
Comments 16
My last post was one focused on Niches.  Ron and Alexandra Seigel are dedicated to the topic of Niches. That’s their expertise. If you take a few minutes and listen to each quick video, you’ll fully understand the importance of having a niche. Here’s the site where you’ll find their series of qui...