Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.

But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.

Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Trending blogs on Real Estate Technology & Tools


By Debb Janes EcoBroker and Bernie Stea JD, REALTORS® in Clark County, WA
(ViewHomes of Clark County - Nature As Neighbors)
Comments 15
YouTube Thursdays - Branding Consistency   In all of our marketing efforts, we carefully consider if the message we convey stays true to our brand. Print media, blogging, emails, direct mail, and videos all need to target our demographics and reflect our brand identity. If not, we risk confusing ...

By Joshua Jarvis, Moving Families Forward.
(Virtual Properties - Atlanta Real Estate)
Comments 0
You might be asking yourself, why do we need yet another website with our real estate information on it?   This site claims to be a bit different in that it's not a tech company trying to do real estate or a real estate agent trying to do tech.  It's a tech person who was a real estate agent who ...

By Cynthia Madison
Comments 0
 Considering the nature of the real estate market, facing challenges with your professional activities from time to time is normal. Managing to keep your business flourishing and successful demands sufficient implication from your part, and you taking the right courses of actions, and that involv...

By Real Bird, All-In-One Real Estate Marketing
(RealBird Inc.)
Comments 7
As promised, new and improved RealBird mobile real estate marketing features were launched yesterday:Custom, transferable SMS keywords for your listingsThis one was one of the most requested features after our initial launch of the SMS keyword marketing add-on for your RealBird listings. By defau...

By Dario Ferreira, Internet Marketing
Comments 0
Let's face it, without inbound links to your website, also known as backlinks, you will not rank in the search engines for any meaningful terms.Once you have all the SEO basics covered, getting other websites to link to you should be your number one priority. It should be done in a consistent man...
Mobile application development can be crucial for your business it helps them maximize their revenue by reaching out to the targeted audience in the most prompt and best possible way.  The development services are now being offered by numerous companies and it is vital for you to find professiona...

By Kevin McKenzie, Helping Realtors with Expert Content
(Spectrum Communications)
Comments 1
With so many industries prioritizing ecommerce, there’s a palpable pride (and comfort) associated with reputable home service professionals since much of their business is still conducted face to face. That said, many aspects of running a contracting business that are still best tackled with digi...

By Mark Passerby, - 517-896-4376
Comments 1
Here is a sampling of a Starburst Sign Rider and a link below the picture to order directly from Oakley Sign.I recommend a standalone 18" x 24" video tour signs for best results.  However, in areas where only one sign is permitted these starbursts will work well to add additional buyer & neighbor...

By Morgan Taylor, Realtyna- MLS RETS Integration software & services
Comments 7
Before building your IDX real estate website, you need to choose hosting. This is an important decision because hosting affects your page load speed. Any pages that load too slowly can cause you to lose leads.You also want to get your hosting decision right because host changes can cause delays a...

By Ron and Alexandra Seigel, Luxury Real Estate Branding, Marketing & Strategy
(Napa Consultants)
Comments 33
In our tech feed this morning from, this headline caught my attention, "How Much of The Internet Is Fake?" Recently the Justice department indicted eight people accused of  'fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital ad...

By Jan Green, HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN
(Value Added Service, 602-620-2699)
Comments 24
It's easy to say that inspiration can be found in many forms and from many different sources. From a person, an event, a place, even a paint color inspiration is unique for each of us!  To me, inspiration is as individual as a finger print.  What is important to me may not be important to you.  F...

By Debe Maxwell, CRS, Charlotte Homes for Sale - Charlotte Neighborhoods
( | The Maxwell House Group | RE/MAX Executive | (704) 491-3310)
Comments 43
PhoneSoap - Product Recommendation for Germophobes! Not only am I a bit of a germophobe but, having been a surgical nurse, I am well aware of the precautions that we should take to prevent the passing of bacteria to others. Well, my ears perked up while listening to an episode of Shark Tank, feat...

By OKUPIED Inc., Manage Properties
(Okupied Inc.)
Comments 5
We recently launched an iPhone app and are looking for active users to provide us with feedback on the features/functionalities it has as well as the overall user experience. The app’s name is OKUPIED ( ) and as of now is available on the Apple store ( ). ...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 24
How to use Active Rain for SEO| (From a guy that uses it effectively)  I've been on Active rain for seven months. One of the things I have noticed is even EXPERIENCED bloggers are not using Active Rain for backlinking as effectively as they could be and inexperienced bloggers don't seem to be usi...

By Robert Newman, Creating Enduring Online Marketing Results
(Inbound Real Estate Marketing L.L.C.)
Comments 5
Rainers,This post is the first in a series discussing Real Estate SEO. I believe it is the first and most important topic a real estate professional should learn when they are in the process of considering real estate digital marketing strategies meant to drive both buyer and seller leads generat...

By Joe McCord, Making It Rain On The Regular
(Property Investment Wise)
Comments 2
As a real estate agent or someone who buys or sells real estate in any capacity, it is important that you have a robust online presence. Part of this presence includes having a website that is easy to find, easy to navigate and is full of good content. Let's take a look at how you can meet those ...
VPS basically refers to virtual private servers; in this approach; the server of your system is divided into two different servers. There are several website hosting options available that can be easily acquired to meet the standards and requirements of the Web users. Different hosting options in...

By David Jackson, MBA, Financial lending analyst
(Olympus Labs)
Comments 1
We spend approximately 1700 hours a year sat at our desks and roughly 6.5 hours a day sitting down looking at our laptop or computer screens. As we spend a lot of our time here, it makes sense to invest in the correct equipment to ensure that we are not damaging our health. Our primary piece of e...

By Debbie Gartner, The Flooring Girl & Blog Stylist -Dynamo Marketers
(The Flooring Girl)
Comments 10
Do you have a home office? I have to say that I love working at home when I can...especially when it's cold, rain or gasp snowy.  It makes life so much easier.  I don't have to get dressed up or drive/commute to work, and I have everything around me that I need.   I also have 2 furry friends who ...

By Joyce Marsh, Daytona Ormond Beach Florida, The Finest in Coastal Luxury Living...
Comments 5
Tips to keep your email marketing from ending up in the trash... Several useful tips to use in your Email Marketing Campaigns to improve your Internet Lead Generation: Make sure your content is worth reading Don't offer things in the content pane that aren't true in your email like "free" if it's...