Real Estate Technology & Tools

Who do you typically turn to first when considering the purchase of a new piece of technology for your real estate business? If you're like a lot of agents, you'll pick the brains of other agents to find out what works and what's not worth your money.


But the choices – there are so many of them! When you find yourself feeling overwhelmed, grab a cup of coffee and dig into the following pages. Let your colleagues walk you through those choices and help you decide on how and where to spend your money.


Feel free to check back daily because we add hundreds of new posts every day. This is the place to find everything an agent needs to know about tech and tools to help you run a lean, mean real estate machine.

Recent blogs on Real Estate Technology & Tools
By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
We are pleased to announce that the newly released Real Estate QR Code Studio is now a free service for agents and brokers in the US and Canada.If you are already a RealBird.com member (with a free or PRO account), you can simply log in and start creating beautiful and functional QR codes that are on-brand, match any professional designs (no more boring B&W QR codes) and are large enough for huge banner and sign prints, not just flyers.If you are new to RealBird, you can create a free account here and start using this newly released QR Code Studio today!As always, please let us know what you think and what sort of improvements you'd like us to implement. More features and marketing automations are coming soon.-- The RealBird Team
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By Tommy Wyher, I am an freelance writer and professional marketer
(Husky Marketing)
The world of real estate is immensely competitive due to the financial opportunities that are offered. The industry moves quickly at some points so following up with leads can bring in a number of sales. A failure to call a lead after the submission of an inquiry can lose that potential customer forever. So many people use the same real estate agent that they have used in the past due to the rapport that has been built. An agency might also run into an investor who purchases multiple properties annually in an effort to create rental income. The following are factors to consider when choosing a phone system for your real estate office. Your Business Needs To Follow Up QuicklyThe real estate agents that are given leads have to immediately follow up with potential customers. Residential re...
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By Brandon Jordan
(ERA American Real Estate)
I just finished a post Are-we-all-working-for-costar-group- with a brief mention of desktop underwriting and impacts on appraisers jobs. I wanted to follow up the quick mention Black Knight’s Paragon with this postThere are multiple uses of Black Knight I could see that ICE Intercontinental Exchange would have for the company which ICE you may know of that company by the companies it owns including New York Stock Exchange NYSE. "In 2008, the NYSE acquired the American Stock Exchange, becoming the third largest U.S. options market. By 2013, ICE acquired the NYSE and remains the parent organization of the Exchange today." https://www.nyse.com/history-of-nyse#  If you do Real Estate Owned properties REO you are familiar with Black Knight if you worked with multiple banks as they are how yo...
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By Brian Kidder, MyEListing.com Analyst and Writer
(MyEListing.com)
Pursuing fruitful leads is a pivotal commercial real estate sector aspect that significantly influences an agent's success trajectory. Leveraging a meticulous approach to facilitating connections between agents and prospective clients, the MyEListing Client Connection Program stands as a beacon of reliability and efficiency. Let's delve into the nuances of this program to understand how it is recalibrating the traditional paradigms of the commercial real estate industry.Grounded in ReliabilityThe journey begins with a clear understanding that, in commercial real estate, time is a valuable commodity. Agents require a dependable source of leads that can provide a steady pathway to prospective clients without extra information. Recognizing this necessity, MyEListing has introduced a system...
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By Realty Net Media - Real Estate Web Design
(Realty Net Media)
Many of today's most successful real estate brokers are making a strategic shift from the traditional brokerage model to adopt a tech-savvy approach, and if you’re not one of them it’s time to make the switch. But what exactly is a tech-broker, and how does this differ from the conventional idea of the role of a real estate broker? A tech-broker is a modern real estate broker who recognizes the rising role of technology in the real estate industry. They understand that the majority of potential leads for their brokerage and their agents come from the digital realm, and they give their agents the online real estate agent tools that they need to succeed. By providing these tools as incentives, tech-brokers not only empower their agents but also supercharge the growth potential of their br...
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By Theresa Hus, The Official Real Estate Agent Directory
(RealEstateAgent.com)
Traditional marketing methods rapidly give way to innovative strategies in today's fast-paced, visually driven world. These new strategies captivate audiences in ways never before possible. One industry that has embraced this revolution is real estate, where video marketing has emerged as a game-changer. It can blend storytelling, visuals, and technology. Video marketing transforms how properties are showcased. It creates an immersive experience for potential buyers and redefines the art of selling homes. Gone are the days when buyers relied on static images and lengthy property descriptions to make decisions. Video marketing has provided a dynamic platform for real estate professionals to showcase properties like never before. By utilizing high-definition videos, aerial footage, virtua...
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By Dennis Neal, Your Home Sold in 21 Days or We Sell It For Free
(RE/MAX, Big Bear)
In today's rapidly evolving world, technology continues to reshape industries, and real estate is no exception. The latest game-changer on the scene is ChatGPT, a powerful language model developed by OpenAI. While ChatGPT may not be donning a realtor's blazer, it's set to revolutionize the way real estate agents work. Let's delve into how this AI marvel is poised to transform the real estate landscape.1. Enhanced Customer ServiceCustomer service is at the heart of any real estate transaction, and ChatGPT is here to amplify it. This AI-powered assistant can engage with clients 24/7, answering inquiries, providing property information, and offering guidance at any hour. No more missed calls or unanswered emails – ChatGPT ensures clients always have someone to turn to.2. Faster Property Se...
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By Denise Lones, CSP, MIRM, CDEI - Real Estate Coaching & Branding
(The Lones Group, Inc.)
Creating Connections with Community Pages As brokers and agents, we are all tied to our communities and there are so many great ways to get involved too. Some of you reading this today volunteer at shelters, support boys-and-girls clubs, are part of a Rotary Group or community lodge, or maybe you care for aging pets or are a member of a local activity group. These are all great things you can do in person that build your presence within the community and expand your sphere of contacts – and help you feel good too! But how do you illustrate connections to your community to people outside of it, like to someone who is relocating from another part of your state? One of the things that websites (and social media) do for us is expand our presence and message further than they could ever rea...
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By Greg Tresler, We Buy Houses For Cash As Is! House Buyers Florida
(House Buyers Florida)
In the midst of a blistering Houston summer, there's no greater relief than diving into the cool embrace of a pristine swimming pool. It's more than just a luxury; for many Houstonians, it's a necessary respite from the relentless sun. But, like any cherished oasis, a pool requires care and attention to retain its allure. Regular pool maintenance, often overlooked by new pool owners, is the silent hero behind every refreshing swim.Imagine, after a particularly exhausting day, you decide to indulge in a soothing dip. You approach your pool only to find its water murky, with debris floating on the surface and algae threatening to claim dominion. Not the most inviting scene, right? This is where the importance of regular pool maintenance steps in. It's not just about aesthetics; a clean po...
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By Realty Net Media - Real Estate Web Design
(Realty Net Media)
Any real estate agent, whether brand new to the game or seasoned vet, knows that the way real estate is conducted in 2023 has undergone a huge transformation in the past few years, driven by the seamless integration of technology. To remain competitive and relevant in this rapidly evolving environment, real estate agents must stay attuned to the latest advancements in real estate technology. The biggest thing that agents need to know is that the days of relying solely on a basic website are over. You need to upgrade to a comprehensive real estate web platform instead to streamline your business operations and, more importantly, enhance and enable more lead generation and conversion, while focusing on the overall user experience. What is the Difference between a Website and Web Platform?...
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By Joseph Domino 480-390-6011, Real Estate Made Easy
(HomeSmart)
We never stop learning and we never should. Today I am feeling particularly good about myself. I just completed a Continuing Education class where I learned the latest about home financing in my area.The class was sponsored by a new home builder and presented live by a Department of Real Estate instructor. He did an excellent job of relaying the course information.I prefer live classroom environments over online or video presentations. Being a live presentation gave me the chance to meet some new friends and interact, one on one, with other agents in the area.So, if I look and sound smarter today, you’ll know why.Oh, there was free food too.***“If you are planning for a year, sow rice; if you are planning for a decade, plant trees; if you are planning for a lifetime, educate people.” — ...
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By Hugh Grant, I help investors and consumers with real estate
(RealMax Realty)
There's no doubt that real estate is a competitive industry. To succeed, you need to be ahead of the game at all times. Luckily, there are some great software programs out there that can help you stay on top of the competition and do your job more efficiently and effectively.Check out these three software programs that can help you achieve success: Singu FM is a user-friendly facility management software that can help you streamline your operations and reduce costs. With its powerful asset and property management capabilities, you can keep track of your property portfolio and ensure that your buildings are well-maintained. With Singu FM you can simplify and optimize tasks such as maintenance management, occupier communication, and everything else in your workflow. FM software can help y...
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By Brandon Jordan
(ERA American Real Estate)
If your visiting this post to check to see where you can view your RSS feed and if it is W3 compliant you can check at the website hereW3 ValidatorI posted this to my blogspot today about being W3 Valid which post to my websites with syndication. If you have a RSS feed setup years ago with TwitterFeed you may or may not know that has been shut down. They were nice enough to recommendhttps://dlvrit.com I would recommend checking out any company via linkedin and various sources to know who runs the companies before you turn over any access to your socials just as a good practice. If you go with an American company there are rules and regulations on what can and cant be done at least and thats a safer bet with the current politics going on with tech but thats for another post. There is als...
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By RealBird Real Estate Marketing, All-In-One Real Estate Marketing Toolkit
(RealBird Inc.)
Which is the Correct Spelling? It's Up for Debate, but With RealBird, It Doesn't Matter!Whether you type in https://address.propertyflyer.com or https://address.propertyflier.com, with RealBird, both spellings will lead your clients and prospects to the right place. We've got you covered, regardless of the spelling preference.The Value of Street Address Domain NamesWhy consider street address domain names? There are two primary reasons: enhancing user experience and impressing both current and potential sellers. In other words, it's about standing out from the competition.Street address domain names are especially useful for print marketing materials like sign riders and flyers. The goal is to provide an easy-to-remember and ideally short domain name that directs people to your listing ...
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By Bill Salvatore - East Valley, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
If you are looking for a way to showcase your property, venue or space online, you might want to consider using 3D virtual tours. 3D virtual tours are interactive 3D models of an environment that allow viewers to explore it from any angle and location. They are not just simple panoramas or slideshows, but fully immersive experiences that capture the depth and details of the space. 3D virtual tours have many benefits for businesses, especially in the real estate and hospitality sectors. Here are some of the advantages of using 3D virtual tours for your online marketing: 24/7 Virtual Open Day With 3D virtual tours, you can offer your potential customers a convenient and accessible way to view your space anytime and anywhere. They can access the tour from their computer, tablet or smartph...
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By Peter Mohylsky, Beach Expert, Call me at 850-517-7098
(PMI. Destin)
Unlike in previous years, millennials are no longer the largest group of homebuyers; baby boomers (both older and younger generations) are.  I have never really been a fan of tagging people (itleads to other things) but despite your age I would love working with you on any real estate effort.  But one thing has stayed the same; the market is competitive.So give yourself an advantage and work with an expert agent – work with me!Experience does matter and i promise I will listen and guide you thru this and any other home purchases.  #thehelpfulagent #home #houseexpert #listreports #homeowner #realestate #realestateagent #realtor #icanhelp #househunting #happyhomeowners #happyhome #newhome #investment
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By Brandon Jordan
(ERA American Real Estate)
I previously wrote about the Reddit profile I created you can find the previous post herehttps://activerain.com/blogsview/5746986/updated-my-reddit-cavstheblockfan-but-havent-spent-much-time-there  Earlier today I wrote about the new subreddit I created you can find that post here https://activerain.com/blogsview/5802234/there-are-many-options-for-the-reddit-r-brandonjordanrealtor I encourage you to check out that link for a quick overview of setting up a profile and then a subreddit if your interested in doing so. The easiest way to explain it is if you think of groups here on ActiveRain as being similar to subredditsI wanted to also mention another subreddit I have for the help me buy my new home Alexa skill for voice real estate search and Discord emoji quick profile and search setup...
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By Brandon Jordan
(ERA American Real Estate)
 I have written a couple post recently about google so wanted to add another one. The image above is 30 post down before you get to any images when viewing on desktop. The first image is my Facebook business page. The second is from my website and third is from youtube video. The fifth is one of my certifications. The fourth is no one named Brandon Jordan.It seems to me that google has been getting increasingly worse with results and I dont know if its due to recent changes I wrote about here.https://activerain.com/blogsview/5784450/google-analytics-updated-vistor-traffic-liabilities-questions Or if its due to their AI voice service with scrapping going on to feed their AI. They always have behind the scenes blackbox programming going on and even if you adjust to what they say to do on ...
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By Lew Corcoran, Real Estate Agent, Home Stager, & Photographer
(Better Living Real Estate, LLC)
If you are looking for a way to showcase your property, venue or space online, you might want to consider using 3D virtual tours. 3D virtual tours are interactive 3D models of an environment that allow viewers to explore it from any angle and location. They are not just simple panoramas or slideshows, but fully immersive experiences that capture the depth and details of the space.3D virtual tours have many benefits for businesses, especially in the real estate and hospitality sectors. Here are some of the advantages of using 3D virtual tours for your online marketing:24/7 Virtual Open DayWith 3D virtual tours, you can offer your potential customers a convenient and accessible way to view your space anytime and anywhere. They can access the tour from their computer, tablet or smartphone,...
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