Real Estate Technology & Tools

As a real estate professional, you know that staying on top of technology trends can give you a competitive edge. And artificial intelligence is shaping up to be one of the most useful and exciting tools out there.So how can you leverage AI to boost your real estate business? This article will explore 15 of the best AI commands tailored specifically for real estate agents.We’ll provide actionable tips on using ChatGPT, Google Bard , or other leading AI assistants to help you close more deals, create better marketing content, automate admin tasks, and more.You’ll come away with practical strategies to tap into AI’s potential, saving you time while delighting clients. So read on to unlock 15 AI superpowers that can elevate your real estate career today!Introduction to AI for Real Estate P... 02/01/2024

In our rebooted YouTube Thursdays series, we've had a few weeks of inspiration from other video creators. I hope you've been inspired for what potential there is for what is possible in creating video. Have you been thinking about your own YouTube channel? Creating video is NOT going to be for everyone. But if I can nudge even a small percentage beyond the "thinking about it" into "giving it a go" mode, then this series is successful!Now it's the time for action phase of our project. If you want to lose weight you can't just watch a series of exercise videos, you've got to get up and follow along. So if you want to create videos, you can't just watch others do it. Time to step up! Don't worry, the goal line comes after a whole series of baby steps.The two fundamentals for video creation... 02/01/2024

"Technology is a useful servant but a dangerous master." -Christian Lous LangeWhether we like it or not, we are immersed in a technological revolution. Some of how we use it is by choice, and much of it is being forced upon us.  My relationship with Artificial Intelligence (AI) is a combination of embracing it, resisting it, and being downright skeptical of it. In this era, where AI intertwines with nearly every aspect of our lives, I find myself captivated, cautious, and concerned. I don't want to yield completely to its power or dismiss its potential.  I am searching for a balance. While I am wary of its far-reaching influence and potential pitfalls, AI has become an unexpected ally in a couple of projects that have been on my mind for quite some time. I've always been one to embrace... 01/30/2024

YouTube Thursdays, how to launch a real estate video channel.Things to consider upfront using video marketing. Before even uploading a single one of your property listings, community events, whatever kind of YouTube channel videos, here are some valuable tips.This blog post, like the ones "down under" populating the Active Rain YouTube Thursdays group, all designed to help get the most out of your video programming. Let's dive in. I know you are all over booked and in one major hurry right?Think about your potential audience members.They are very busy just like you. Video sure would provide quick and easy instant property showings.Your local event videos help them taste the local community flavor too.All your buyers have hopes, dreams, fears, deadlines. Some are bored, others are commut... 01/25/2024

Have you been enjoying the reboot of our YouTube Thursdays series? If you missed the previous posts you can see post featuring Debb Janes and Charlie Dresen using those links.In this week's post we are going to head down to the Thousand Oaks, California which is just a little ways Northwest of Los Angeles. Let me introduce you to Emily Berdon a real estate agent there. I had not heard of Emily prior to last week, but as soon as I watched a couple of her videos she immediately got a +1 subscription from me and I knew who I would be highlighting in this weeks post (hat tip to Andy Mooers who posted a link to one of Emily's videos in a comment and was the breadcrumb I needed to find her)In last week's post, I showed example videos of various types so that you could be inspired to all the d... 01/25/2024

These days, it's not unusual to see blog posts, or newspaper articles, about some real estate agent being caught red-handed doing things that are illegal, immoral, or just incredibly dumb while they are on someone else's property listed for sale.  They forgot.Big Brother is very likely to be watching!BB could catch you doing anything - stealing fruit off a tree in the back yard, helping buyers get into a house without you, skinny dipping in the backyard pool, or making whoopie on the staging furniture.  There are cameras on front porches to help catch porch pirates stealing your Amazon deliveries.  They can also pick up agents who forget to return keys to lockboxes or who don't lock up properly.There are cameras on doorbells that can get a good close up of comings and goings, including ... 04/16/2024