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Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Why a Professional Photographer Makes All the Difference in Real EstateIn today's fast-paced, online-first real estate market, the photos buyers see online are often their first—and sometimes only—impression of a property. That’s why the quality of your listing photos can make or break a sale.A professional real estate photographer doesn’t just take pictures—they tell a story. They understand how to use lighting, angles, and composition to highlight a home's best features while downplaying any imperfections. The result? Images that make buyers stop scrolling and take a closer look.Compare this to smartphone photos taken quickly between appointments. They often suffer from poor lighting, bad framing, and lack the polish that today’s buyers expect. The difference is night and day. Listing...
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By Paddy Deighan MBA JD PhD, Paddy Deighan J.D. Ph.D
(http://www.medicalandspaconsulting.com)
I have had decades of experience in tech, legal, AI and compliance(yes hard to imagine for someone who is a Toys 'R US Kid - still 29* - with years of experience at 29 - LoL).One thing that has been UNIVERSALLY true, is that if you allow compliance and risk management teams carte blanche, they will take it and they will systematically destroy your company.  Wyndham is a prime example. Their HR department has destroyed the company and the vast number of Wyndham executives all point to one truth - their merger with an HR/Compliance firm has destroyed the sales team (which DID need some clarity (too be kind).A recent example is Adidas. I spend a fortune on their products -95% of which is online. I am blocked on all browsers, all apps - because their new compliance is AI driven and blocking...
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By Adam Scard, World traveler and lover of real estate trends
First impressions matter. When someone pulls up to your home – whether it’s a guest, a potential buyer, or just the neighbor walking the dog – they’re already forming an opinion before they even step through the door. There’s nothing you can do about that; it’s just human nature.Some would say you don’t have much control over what people think when they pull up, but the reality is that boosting your home’s curb appeal doesn’t have to be super expensive and time-consuming. A few strategic upgrades can completely transform your exterior and give it that polished, inviting vibe that makes people stop and stare (in the good way).Let’s check out a few strategies and techniques that won’t break the bank or require you to pull permits.Upgrade the Front DoorYour front door is the focal point of...
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By Adam Scard, World traveler and lover of real estate trends
In the competitive world of real estate, where the speed of information and engagement can make or break a deal, modern marketing tools have become essential. Among these tools, QR codes stand out as a powerful way to connect potential buyers and renters with vital property details in real-time. With the ability to generate QR code and embed key information, real estate agents can create dynamic, interactive marketing materials that drive faster and more efficient conversions.The Role of QR Codes in Real EstateGone are the days of printed brochures and static listings. Today, potential buyers want instant access to comprehensive property details, video tours, floor plans, and nearby amenities. QR tags deliver this seamlessly. By simply scanning a QR label on a “For Sale” sign, brochure,...
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By Nelson Huggins, Local junk removal service. Real Estate clean outs
(Black Dog Junk Removal)
Whether you’re preparing a home for sale, clearing out a rental property, or just managing a large-scale cleanout, getting rid of unwanted junk is part of the process. In Charleston, SC, property owners typically have two main options: rent a dumpster or hire a professional junk removal company. We know this first hand because here at Black Dog Junk Removal, we often work with homeowners, landlords, and agents who ask us: Which is better? While both methods have their place, here’s why so many of our clients choose full-service junk removal over renting a dumpster. Budgeting & Real CostsDumpster rental can initially seem like the more affordable route (especially for larger cleanouts) if you’re willing to do all the labor yourself. However, keep in mind that the quoted price usually cov...
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By Adam Scard, World traveler and lover of real estate trends
Certain improvements are simply worthwhile when it comes to raising the value of your house. Whether you're looking to sell or simply improve your living space, making smart upgrades can give you a significant return on investment. However, where do you even begin? Let's examine five effective remodeling projects that can increase the value of your home and draw in purchasers.1. Kitchen Renovations: The Heart of Your HomeThe kitchen is often called the heart of the home for a reason. Families congregate there, cook together, and create memories. Start here if you want to raise the value of your house. However, what makes the kitchen so crucial? Well, it's the place where many buyers will spend most of their time when they move in. A dated, cramped kitchen might turn them off, no matter ...
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By Alan May, Home again, home again...
(Jameson Sotheby's International Realty)
I live in Evanston, which is the first suburb north of Chicago, IL, in an area known in our region as 'Greater Chicagoland'.  The entire area that surrounds Chicago (also known as the 'collar counties' that surround Chicago's "Cook County").I don't know of any other community that speaks of itself in such terms.  We don't talk about New Yorkland, or San Franciscoland.  Houstonland, People who live in distant communities such as Naperville, which is over 30 miles from Chicago proper, calls itself a part of Chicagoland.  When traveling out of state, and people ask where we're from, we don't automatically say we're from Skokie, or Cicero... we say Chicago... with a modicum of pride.According to TimeOut magazine, Chicago was voted as one of the top best cities in the world (#11).  I know, I...
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By Joe Stephenson, Real Estate Agent serving the KC metro area
(Joe Stephenson)
Setting up your rental property business comes with many questions, I have found out over the years. One of the most important is choosing the right structure for protecting your investments and managing operations effectively. If you're considering a rental property LLC or another option, then the decision impacts how you handle property management, report income, and even your ability to claim tax deductions. For those owning rental properties, the right structure, notably a separate legal entity like an LLC with a separate bank account, can simplify tax obligations, shield personal assets from business risks, and help avoid unnecessary legal costs. Know key details like corporate taxes and the benefits of creating a separate LLC ensures a smoother path to success. Also note, this is ...
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By Sam Thomas, When it's important; hire a professional.
(Providence Group Realty)
Navigating the real estate market without guidance is like starting an expedition without a map. Whether you're selling your cherished family home or searching for your dream property, having the right real estate agent by your side can make all the difference.According to a 2024 report from the National Association of Realtors, agent-represented homes sold for a median price of $435,000, compared to just $380,000 for those sold by owners alone.1But home sellers aren’t the only ones who can benefit. A study by the Consumer Federation of America found that homebuyers can save significantly by working with an agent dedicated to their interests.2While it’s easy to see the advantages of working with a real estate professional, it can be challenging to find the right representative whose exp...
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
Your credit score plays a big role in your homebuying journey, so it’s important to be prepared!  It also plays a factor in other financial issues. Big Brother is always watching.  📝Having a few key documents ready can make the mortgage process smoother and faster. I’m here to help you feel confident and informed every step of the way.Thinking about buying soon? Let’s chat and make a plan!🏡#thehelpfulagent #home #houseexpert #house #listreports #finances #a060225 #investment #realestate #realtor #realestateagent #happyhomeowners #househunting #dreamhome
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By Margaret Rome Baltimore 410-530-2400, Sell Your Home With Margaret Rome
( HomeRome Realty 410-530-2400)
May's Contest Wrap-UpMay has been a wonderfully busy month. Carol Williams and I have enjoyed co-hosting the May 2025 contest. The contest asked our AR professionals a thought-provoking question: If you could start fresh in real estate with all the knowledge you have today, what changes would you make? We received 36 entries; each filled with unique insights and perspectives.  One interesting observation was that none of the participants wrote about wealth and buying cheap properties or even discussed strategies related to purchasing properties. Please take a moment to review the entries and share your thoughts in the comments below. Let us know which responses resonated with you the most and which was your favorite, along with the reasons why. Discussions help strengthen our real esta...
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By Peter Mohylsky, Call me at 850-517-7098
(Property Management International-Destin)
Thanks Debe Maxwell, CRS ,  it has been fun.   Raise the Bar - Giving More Than You Think You Have   This inspiration came from Peter Mohylsky,'s recent post and entry into May's challenge.   There are days—let’s be honest—when this business can bring us to the very edge! Days when exhaustion meets frustration, and you feel like you’ve got nothing left to give. I know the feeling all too well. There have been times I’ve wanted to break down and cry. But instead, I lean in and push harder. Why? Because no one else is going to do it for me!   In real estate (and really, in life), we don’t always have a coach on the sidelines shouting plays or pushing us past our comfort zones. Sometimes, it’s just us—our grit, our discipline, our self-talk. And in those moments, we have to be the ones to ...
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By Joe Stephenson, Real Estate Agent serving the KC metro area
(Joe Stephenson)
Flipping houses has become one of the most exciting ways to make money in the real estate market. For experienced house flippers and people just getting started, finding the right property is key. But how do you spot a good deal on houses to flip? Things like market trends, repair costs, and motivated sellers all play a role. I'm going to break it down with a few ideas I like. We'll also explore free resources that can help you in your house flipping business.Leverage Tools and Free ResourcesHaving the right tools makes all the difference when flipping houses. Here are some free resources that can help you save time and stay organized. Free Resources House Flipping Spreadsheet - Calculate renovation costs and profits. Rental Property Analysis Spreadsheet - Better understand the market v...
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By Kathy Hyatt, PA Realtor® Plantation-Davie-Sunrise, Broward Realtor Selling Plantation,Davie & Sunrise
(Remax Services)
Days🌅 on Market - Important to Know ✅Did you know 🤔that keeping an👀 Eye on DOM Trends can tell you a lot about your 💒🏰Local Market?⭐If the Average DOM in an Area is 👇Low, it typically means that demand is 👆⬆High, with more Potential 👨‍👩‍👦‍👦👩‍👩‍👧‍👦👨‍👩‍👦Buyers than Properties for Sale. Buyers should be Prepared to Act Fast🏃‍♂️🏃‍♀️ and Homes are Likely to Sell at or Above Asking Price.⭐On the other 🖐Hand, if the average DOM is high—think many Weeks or even Months— then Inventory is Greater than Demand. Sellers in this Type of Market may need to Compromise on Price and offer 🎁Buyer Incentives.Do You Want to Know the Average DOM in your Area? Contact Kathy to find out!⭐ 📞954-347-0244 📧📩Kathy@HyattRealtors.com ⭐#KathyHyattRealtor #RockStarRealtor #RockStarKat #HyattRealtors #KathyHyatt #RealE...
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By Joe Stephenson, Real Estate Agent serving the KC metro area
(Joe Stephenson)
According to the Bureau of Labor Statistics, a real estate agent's day typically begins in the office, where new agents and experienced professionals alike focus on managing current deals and working on strategies to keep their business alive. This could involve reviewing a sample schedule to prioritize tasks such as connecting with hot leads, responding to emails, or scheduling meetings with potential clients. For new real estate agents, building a system to organize activities after earning their real estate license is crucial for long-term success.Throughout the day, most real estate agents often spend time meeting with clients, showing properties, or collaborating with other agents to explore listings. They may also focus on tasks like preparing marketing materials, such as online m...
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In real estate (and really, in life), we don’t always have a coach on the sidelines shouting plays or pushing us past our comfort zones. Sometimes, it’s just us—our grit, our discipline, our self-talk. And in those moments, we have to be the ones to demand more from ourselves.   Raise the Bar - Giving More Than You Think You Have   This inspiration came from Peter Mohylsky,'s recent post and entry into May's challenge.   There are days—let’s be honest—when this business can bring us to the very edge! Days when exhaustion meets frustration, and you feel like you’ve got nothing left to give. I know the feeling all too well. There have been times I’ve wanted to break down and cry. But instead, I lean in and push harder. Why? Because no one else is going to do it for me!   In real estate (a...
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By Debe Maxwell, CRS, The RIGHT CHARLOTTE REALTOR!
(Savvy + Company (704) 491-3310)
Raise the Bar - Giving More Than You Think You Have This inspiration came from Peter Mohylsky,'s recent post and entry into May's challenge. There are days—let’s be honest—when this business can bring us to the very edge! Days when exhaustion meets frustration, and you feel like you’ve got nothing left to give. I know the feeling all too well. There have been times I’ve wanted to break down and cry. But instead, I lean in and push harder. Why? Because no one else is going to do it for me! In real estate (and really, in life), we don’t always have a coach on the sidelines shouting plays or pushing us past our comfort zones. Sometimes, it’s just us—our grit, our discipline, our self-talk. And in those moments, we have to be the ones to demand more from ourselves. So ask yourself: Are you ...
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By Joe Stephenson, Real Estate Agent serving the KC metro area
(Joe Stephenson)
Starting a real estate business or rebranding your current one is an exciting step. Choosing the right real estate business name is crucial. For real estate professionals, the name you pick shapes your brand, helps attract clients, and sets you apart in a competitive industry. Maybe you're forming a realty firm. Or you are assembling a real estate team. Imagining a potential real estate company take a lot of brain power, and the right name defines who you are.It’s also important to know the rules. Local laws play a big role in naming your business. For example, according to the Texas Real Estate Commission (TREC), all business names, including assumed business names (DBAs), team names, and alternate names, must be registered before they can be used in advertising. This step ensures you’...
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By Brett Furniss, Charlotte Property Manager
(BDF Realty, Inc.)
“It depends upon what the meaning of ‘is’ is.  If the- if he- if ‘is’ means is and never has been, that is not- that is one thing.”President Bill Clinton pleading his case during the Monica Lewinski grand jury trial Growing up, I remember having some of Pete Rose’s baseball cards in my collection; they were good ones!  Not only was he the all-time hit leader in Major League Baseball (MLB) history, he was the consummate ballplayer.  He was gritty, ran out every groundball, and earned the nickname “Charlie Hustle”; he was consistently lauded for “playing the game the right way”. During his 24-year career, he won three World Series and more regular season games (1,972) than any other professional player in any sport.  He loved baseball and was considered a surefire Hall-of-Famer. But off t...
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By Wanda Kubat-Nerdin - Wanda Can!, Southern Utah's Preferred Real Estate Agent.
(Red Rock Real Estate (435) 632-9374)
We fly or we fall. This is a sales-based industry, we are only paid upon recordation. That is the reality. There is no financial support system for us. No unemployment checks to cash when the market stalls, though we are required pay into that system.  We sink or we swim.  We fly or we fall. One can only hope it’s a short descent with a soft landing. Of course, that may depend on ego-weight. Some crash down like a comet falling from the sky to the ground. Others, easily get absorbed into the work force, for pay. Right now, I'm floating.No free-fall for me! Experienced professionals understand the need to pay attention to current trends and subtle nuances in local selling areas. Changes, rules and guidelines in past cycles, can aid in remaining afloat by learning, adapting, progressing. ...
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