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Real Estate Best Practices

Coaches, books, classes and seminars aim to capture real estate agents dollars with promises to teach them any number of ways to improve their business. From sales skills to how to close more deals to how to win with expireds (expired listings) and more, everyone has something to teach you.


There's nothing wrong with continuing education, whether it's keeping on top of new laws and regulations or learning how to be more productive. But before you spend an arm and a leg on any of those things, pull up a chair, put on your glasses and peruse the pages in this section of ActiveRain.


It is only here that you can tap into the world's largest online real estate community and actively engage with your peers. Find out what works and what doesn't from those that actually put into practice what others merely teach. Read how-to articles, advice on designations, certifications and continuing education classes. You never know where you will find the inspiration to take your business to the next level. So, pull up a chair and dig in!

Recent blogs on Real Estate Best Practices
By Daniel Ramsey, MyOutDesk - Real Estate Virtual Professionals
(MyOutDesk)
Staying on top of follow-ups isn’t just a good habit, it’s how relationships grow and leads turn into clients. That’s where circle prospecting comes in. It’s a strategy that not only helps agents uncover new opportunities but also positions them as go-to experts in their communities.And with virtual assistants in the mix, agents can take this approach to the next level, reaching more people, generating more leads, and building their business without stretching themselves too thin.In case you needed to know...What is Circle Prospecting?Circle prospecting is a real estate lead generation strategy where agents reach out to homeowners in a specific area, often around a recently sold or listed property, to inform them about market activity and gauge their interest in buying or selling. By fo...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Spring is here, and it’s the perfect time to take care of your home’s seasonal maintenance needs. Regular upkeep is essential to ensure your property remains in top condition and can save you from costly repairs. Here’s your go-to spring home maintenance checklist to keep your home running smoothly.1. Inspect Your RoofWinter weather can damage your roof, so it's important to check for signs of wear and tear. Look for cracked shingles, leaks, or areas where debris may have accumulated. If you’re not comfortable with roof inspections, consider hiring a professional to give your roof a thorough once-over.2. Clean Your GuttersClogged gutters can cause water damage to your roof and foundation. Take the time to remove any leaves, twigs, or debris from your gutters to ensure proper drainage. I...
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By GilbertRealtor BillSalvatore, Realtor - 602-999-0952 / em: golfArizona@cox.net
(Arizona Elite Properties )
So, it goes...  During the last several months I was working with a couple buyers and after hours and hours of time spent, I get home from a short 3 day much needed camping trip to find out they purchased another home... go figure...The story below is just one. I won't go into the details of the other right now... but it was just as bad if not worse.This couple were all out "bottom feeders" as I call some of the buyers today.  (I know that sounds negative but even Catfish feed off the bottom and are excellent. :))   He told me up front that he had talked to another agent about a different house and I questioned him about that relationship and did he have an Employment agreement with that person..."No" was his answer... This buyer came to me from one of my Internet contacts generating we...
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By inboundREM Market Updates
(InboundREM)
Choosing the right realtor is one of the most important steps when buying or selling a home in the Lake of the Ozarks. This unique and vibrant market requires a local expert who understands the community, property values, and market trends. The Gattermeir Group is your trusted local real estate team, dedicated to helping buyers and sellers navigate this dynamic area with confidence.Why You Need a Local Realtor in the Lake of the OzarksThe Lake of the Ozarks offers a diverse range of properties, from charming lakefront cottages to luxury estates. A local realtor brings in-depth knowledge of the neighborhoods, seasonal market shifts, and pricing strategies specific to this area. This local expertise can save you time, money, and frustration by providing insights and connections that out-o...
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By Darryl Davis, CSP, Designing Careers and Lives Worth Smiling About
(Darryl Davis Seminars)
By Real Estate Coach and Speaker Darryl Davis, CSP and Real Estate Expert Ever notice how some agents seem to always have a full pipeline, even in a slow market? It’s not just about marketing budgets or lead gen tools—sometimes, it’s as simple as a smile. That’s right. Research shows that smiling doesn’t just boost your mood—it actually makes people more likely to trust, remember, and refer you. In fact, people who smile appear more competent, likable, and approachable. Think about the last time you walked into a store or open house. Were you more drawn to the person who greeted you warmly or the one who looked like they’d rather be anywhere else? A smile is your most underrated marketing tool. It builds connection faster than any script, creates an immediate sense of ease, and subtly r...
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Time on the market isn’t something to fear—it’s something to leverage. Today’s buyers are more intentional, and the most successful sellers are the ones who pair preparation with patience.    The Two Most Powerful Warriors in Today’s Home Sellers’ Toolbox is Patience & Time Time on Market IS NOT the Enemy If you’re a real estate broker or agent, you know that we live for change in this business! At a moment’s notice, we find our markets pivoting; adaptation in real estate is expected. In the current real estate market, sellers may find themselves needing to embrace something that once felt like a red flag—time on the market. Here's the truth though - gone are the days of listing on Friday and collecting five offers by Sunday (at least in most price points). The market has normalized; wh...
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By Debe Maxwell, CRS, The RIGHT CHARLOTTE REALTOR!
(Savvy + Company (704) 491-3310)
The Two Most Powerful Warriors in Today’s Home Sellers’ Toolbox is Patience & TimeTime on Market IS NOT the EnemyIf you’re a real estate broker or agent, you know that we live for change in this business! At a moment’s notice, we find our markets pivoting; adaptation in real estate is expected. In the current real estate market, sellers may find themselves needing to embrace something that once felt like a red flag—time on the market.Here's the truth though - gone are the days of listing on Friday and collecting five offers by Sunday (at least in most price points). The market has normalized; while it may feel like a slowdown, it's actually creating space for smarter, more strategic sales. Homes that are priced right and presented well are still selling—they simply don’t always sell ove...
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By Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP, Coastal San Diego, Veteran's & Retirees Services
(Big Block LPT Realty 858.232.8722)
Rest Is Not A Reward...It’s Part Of Any Successful Work Plan.Today is Memorial Day in the United States, a day I dedicate to giving prayer and gratitude to all the men in my family who served, in every war from World War I to the Vietnam War. We pause to honor and remember all those men, women and K-9's who sacrificed their lives in service to our country. It’s a moment for reflection, gratitude, and for many, the unofficial start of summer.Do you know what it means to have a life? Not a career, a life. Our lives are not our careers, our careers provide our lifestyle, but not our lives. We are the architects of our lives we're living and our life plans need to include time for being present with our Family, Friends, Physical Health, Mental Health, Business, Finances, Recreation and Spir...
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By Linda Peltz, It's The Sold That Counts
(eXp Realty)
In the fast-paced world of real estate, success often comes down to more than just numbers, contracts, and properties. It’s about managing people, expectations—and above all—emotions. In a revealing conversation between Realtor Linda Peltz and Coach Morice Mabry, the intersection between coaching and real estate becomes clear: behind every transaction is a person navigating uncertainty, fear, and high-stakes decisions. Morice Mabry, a seasoned core energy leadership coach, offers transformative insights into how emotional awareness and conscious choice-making can help individuals—not just in leadership or real estate—but in every walk of life.Lets tune in to video: Understanding Energy and Emotional Triggers in High-Pressure FieldsCoach Morice Mabry describes himself as a core energy le...
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By Chris Dunham, The Real Estate Guy™
(Brokers Hub Realty)
I’ve been selling homes across Arizona for over 25 years, and let me tell you — buying a brand-new home without a Realtor® in your corner is like walking into a poker game without knowing the rules.Sure, the model homes look perfect, the sales reps are friendly, and everything smells like fresh paint…But don’t be fooled — the builder’s agent works for the builder, not for you.That’s where I come in.The Sales Rep Isn’t Your AgentWhen you walk into a new home sales office, the person greeting you works for the builder. Their job?To protect the builder’s interests and get top dollar for the home — not to get you the best deal.You need someone looking out for your bottom line, your inspection rights, your incentives, your financing terms, and your long-term investment.That’s me — The Real E...
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By Dr. Paula McDonald, Granbury, TX 936-203-0279
(Beam & Branch Realty)
When listing homes, a common question we get here in Texas has to do with a swimming pool adding value to a home. While I would love to have a standard answer, there are so many variables to consider on this topic. And, those of you who live in climates where swimming pools are not a common thing, you may not get this question often.In my market in North Texas where our summers are blazing hot, swimming pools are very common. However, not all pools are created equally. There are many factors to consider about homes with swimming pools.ASPECTS TO CONSIDER WITH A SWIMMING POOL:☀️ If you enjoy swimming, tanning, water sports, etc. a pool in Texas is always a great option. ☀️ Make sure and consider the space you have in your backyard to determine the size and scope of a pool. Professional p...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Whether you’re buying or selling a home, understanding the appraisal is crucial to making informed decisions. The appraisal is an official document that determines a property's market value based on various factors. Here's a guide to some common appraisal terms and why they matter to you as a buyer, seller, or investor.1. Market Value Definition: The appraised market value is the estimated price a property would sell for under normal conditions in the open market. Why It Matters: Market value is what lenders use to determine how much they are willing to lend on a property. It’s essential for buyers and sellers to understand whether the asking price aligns with the property’s actual worth. 2. Comparative Market Analysis (CMA) or Comps Definition: This refers to the appraiser’s use of sim...
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By Dick Betts, Realtor, Team Leader
(Dick Betts National Speaker)
A home is a long-term financial asset. Estate planning helps you prepare for the future by deciding what happens to your home and other assets if you can no longer care for them. Here are the basics:What is an estate plan, and how is it different from a will? A will is a legal document that dictates what will happen to your assets after your death. Estate planning is a broader process of legal arrangements to prepare for matters when you pass away or during your life, in the event that you can no longer make decisions for yourself. In addition to your will, your estate plan may include trusts, durable power of attorney (allowing someone else to make decisions on your behalf), and/or other documents based on your specific needs. An estate attorney or financial planner can help you build ...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
It’s officially listing season—and if you’re thinking of putting your home on the market, now is the time to roll up your sleeves. Why? Because good old-fashioned spring cleaning might be the most cost-effective way to increase your home’s value.Let me explain.🧹 First Impressions Aren’t Just Visual—They’re EmotionalBuyers make decisions emotionally first and rationally second. When they walk into a clean, fresh-smelling, clutter-free home, they feel better. And that feeling translates into higher perceived value.A home that looks crisp and well cared for doesn't just sell faster—it often sells for more.✨ Where to Focus Your EffortsYou don’t have to gut and renovate. Instead, target these often-overlooked areas: Windows – Clean them inside and out to let the natural light pour in. Basebo...
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By Greg Cremia
(Shore Realty of the Outer Banks)
Open houses on the Outer Banks can be a useful marketing tactic to boost your property's visibility, but they also come with notable drawbacks. On the plus side, they generate exposure by inviting a larger number of people to view your home at once. This can create a buzz and help potential buyers imagine themselves living in the space in a relaxed, low-pressure setting. Increased traffic might lead to more private showings later on, even if many of the visitors are merely curious at firstThat said, the effectiveness of open houses has shifted with the way buyers search for homes today. Most buyers kick off their home search online; only a small fraction find a property through an open house. Furthermore, open houses can attract "looky-loos"—people who are simply curious and not serious...
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By Gwen Fowler SC Lakes & Mountains 864-710-4518, Gwen Fowler Real Estate, Inc.
(Gwen Fowler Real Estate, Inc)
Why Long-Term Buyers Have an Edge in Today’s MarketWith home prices fluctuating and headlines warning of economic uncertainty, it’s no surprise that many would-be buyers are taking a wait-and-see approach. However, for buyers who are thinking beyond the next couple of years, the current market could be full of opportunity, not risk.If you plan to stay in your next home for five years or more, now may be a good time to move.Market Shifts Are a Recalibration—Not a CrashRecent reports show that while home prices have declined in a few metro areas like San Antonio and Oakland, most of the country is still experiencing moderate appreciation. The big spikes we saw during the pandemic have cooled, but we're not seeing the kind of freefall that marked the 2008 housing crisis.In fact, national p...
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By L. Scott Ferguson, Sunny Florida Real Estate Professional
(Ask4Ferguson - Your House-SOLD Name in Real Estate)
📚Listen for our FREE BOOK give-away!📚The Power of Compassionate Leadership in Real Estate and Beyond 🎙️💥I had the absolute privilege of interviewing Laura Templeton on my Time to Shine Today podcast — and wow, what an eye-opener!Laura is the author of Compassionate Leadership and the founder of 30 Second Success. With over 25 years of experience in branding and communication, she brought a tidal wave of insight on what true leadership looks like in today’s world — and it couldn’t be more relevant for real estate professionals.Here are 5 key takeaways that absolutely rocked me:1️⃣ “When you have leaders who are willing to have the hard conversation and still elevate people — that’s where real growth happens.” 💬🔥 This isn’t just for CEOs — this is for us in the field every day.2️⃣ Transpa...
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By Wanda Kubat-Nerdin - Wanda Can!, Southern Utah's Preferred Real Estate Agent.
(Red Rock Real Estate (435) 632-9374)
Real Estate Broker Self-motivation plays a huge part in business success. No lazy standards, only a strong drive that far exceeds countless industry peers. Many agents must be told who to engage, what to say when doing it, where to go, the why and how. Staying the course while setting expectations is key in maintaining momentum. It pays to stay engaged during a lull, through calls, texts or emails with past clients too. That solidifies trust, which can create future business referrals. Markets are cyclical. Energy levels must be remain high, despite the sluggish aspects that present. In the end, those who continue to stay on top of their game will benefit financially and those who hesitate, will be real estate broker! Guaranteed.    
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