Here's a million dollar question for you? Is it possible that you could own a mortgage company for many years, but never really build value in your business? Your company is your biggest investment besides your home. Here are a few billion dollar questions for you?What steps are you taking right
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05/01/2007
Astonish Results continues to provide exceptional value with its new Astonish CRM.Warwick, RI (PRWEB) April 17, 2007 - Astonish Results, LP, a digital marketing and training company for the mortgage industry, announces the launch of Astonish CRM the first mortgage focused Customer Relationship Ma
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04/28/2007
It's been another turbulent week in the mortgage industry. Lender implosions continue and we are experiencing serious delays in processing from the companies who picked up the fallout. I spoke with one loan officer who was on pins and needles hoping that the lender would actually fund the loan
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04/19/2007
How many times have you heard a loan officer say (including yourself) that everything will be better as soon as I get THERE? There is usually the closing of a difficult deal, the week after vacation, a new loan program, a change in employers, etc. Only to realize that getting “there” didn’t ch
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03/26/2007
It's almost spring and with it comes nicer weather, longer days (another emotional roller coaster w/ your favorite baseball team), historically low rates, high consumer debt, home improvement season, an improving economy, and a million other reasons to FEEL GREAT. Other realities include: a rec
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03/12/2007
E-loan announced it will close their sub- prime wholesale division.ResMAE is listed for sale.Wachovia Corp.'s consolidation of its wholesale operations will result in layoffs.Fieldstone announced that it is closing west coast branches including its Arizona operations.Mortgage Lender Network (MLN
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03/06/2007
If I only had a nickel for every call that started with "what's your lowest rate?" What's interesting is the number of different ways a loan officer will handle this question. More interesting is the different ways this questioned is answered by loan officers working under the same roof. Even mor
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03/01/2007
Over the past several weeks I have spoken to more than a hundred loan officers about the important role that financial literacy plays in effective mortgage sales. Typically, the conversation arises in the context of benefit selling. I strongly believe that you must be able to position the loan
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02/20/2007
Everyone knows you can’t generate business without constant access to potential borrowers who are ready, willing and able to close (within a reasonable time frame). Hence the insatiable appetite the industry has for fresh qualified leads. Look at the recent explosion in the number of lead provide
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02/17/2007
I recently finished reading “Good to Great” by Jim Collins. In his book he talks about the Hedgehog Concept which is the process of identifying a single organizing idea, a basic principle or concept that unifies and guides everything you do. In your business you must define your own hedgehog conc
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02/16/2007
