Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
Boy was it fun to be back in California for a few days! Yes, I do like it on the East Coast but I tell ya there is something cool about the beaches, the ocean, surfing... Especially now when it's 32 here in DC. Anyway, I made you a quick new video: The Three-Step Success Accelerator Formula. It's...
I was staying in an elegant upscale hotel in San Francisco.  My room was spacious and clean. And expensive. Being the A-type workholic I am, the moment I unpacked, I was behind a big desk to get some work done before the seminar. I fired up my laptop when I noticed it.   A simple note with instru...
"Plan A: You should quit selling real estate. I’m serious. Quit being an agent. Get a job doing something else. Some of you have been waiting to hear that. My pleasure." That was the advice from the marketing guru Seth Godin during his talk to a large group of agents. Not exactly an inspirational...
You CAN'T DO THAT! Impossible! It's too much! It's too hard! How many times have I heard those words (or uttered them myself!) And how many times have I stumbled because of it. Goals I didn't reach... Dreams that remained just that - dreams. All because I thought it was impossible. Too much. Too ...
I don't know about you, but I love Christmas. All the sweet memories from my childhood. My family used to visit our grandparents who lived in a little house on the edge of a forrest. Imagine... Everything covered in soft white snow, freezing cold outside, crackling of the old wood-burning stove k...
Hope you had a great Thanksgiving. I don't know about you, but I enjoy the leftovers even more (turkey, cranberry, mustard, mayo on rye - oh man!). Anyway, back to business. 2013 is here and I want to make sure it's a great year for you. No, not just OK (as in 'I have survived another year in rea...
So, today was first day of my new expired life! I was beyond pumped to find people bursting at the seams ready to let me list their house. I printed my list this morning, went through them all, found the ones that seemed most possible and researched the phone numbers. After obtaining close to 15 ...
Hi Borino, I just called my very first expired listing today. Let me tell you it was quite exciting but at the same time a little uncertain if I should make the call or not. But I went for it. It comes out that the owner did not even know that the listing was canceled. He hadn't talked to his age...
Has it ever happen to you? You meet someone for the very first time -- a complete stranger -- and you two just CLICK instantly. And I mean, really CONNECT. The conversation flows as if you knew each other for ages. There is instant connection, trust... And it's FUN.  I always wanted to connect wi...
It was almost nine when he finally made it home. Another day in real estate.... Stressful, long -- and yet, not really all that productive. Yeah, so much for being your own boss, great commission potential and freedom. Jim is a diligent, ambitious, and smart. Prospecting, working, trying every da...

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