Expired Listings, Real Estate Marketing, and the Zen of Success

Education & Training - Borino Productions
More leads, listings, and commissions... while having fun in the real estate business. About expired listings, open houses, marketing, communication, advertising and the zen of success.
Want to know the secrets to listing one expired per week? Than you'll like this. On Friday (that's July 27) I'm teaching a LIVE training on expired listings. Register hereIt's about: How to help more expireds who want/need YOU Actually getting paid for your work (imagine that!) How to speed up th...
First, my apologies to my brother Mario for showing him naked in this video. ;) But don't worry, there are no shenanigans. It's all about a new strategy you can use to land more listings... And better listings. Your listing presentation will be easier and more effective which means you’ll land mo...
I have something cool for ya - in case you're not where you want to be as far as commissions and business --or life. See, there is this tool I use personally every single day. No joke - this thing is responsible for most of the good stuff in my life. Money... Yes, sure, but more than just things,...
Here is another tool we use here in the Borino Marketing HQ every day. It is a white board alternative from Whitey Board. Just stick on, smooth it out, and it's ready to go. Very inexpensive (the 8x5 was $100), removable, and it works great for tracking, planning, mind-maps, brainstorming or writ...
Ryan is a cool guy. A brand-new agent. Here is his first email: "You asked for comments last week and I'm sorry I'm taking till now, but  I can't tell you how much your program is helped me. I've watched all your webinars and followed all your advise. YOU ARE THE BEST! I've been my office's listi...
Borino, How far back is too far to go for expired listings to market to?~ Mike, RE/MAX   Go as far back as you can, even a year or two. Many owners who tried to sell and move in the past will sooner or later try again. Old expireds are often BETTER and EASIER to list. Here is why... First, there ...
Here is what I remember the most. On Sundays, my dad used to take us to a nearby park to play a fierce game of soccer. Me -- about ten, with my younger brother against my mom and my dad. Then ice cream afterwards (extra scoop for the winning team :) I remember Christmas. Awesome, cold, snow-cover...
I will not brag to ya, friends.... OK, I will -- the barbecue on Saturday was a HIT. I mean, even the KIDS were licking their fingers (and if you have kids you know that's ALMOST impossible ;)Anyway... It made me think. All I did was follow a recipe. Step by step. And YOU can do the same. Grillin...
Getting ready for a fun weekend. The weather is beautiful, not a cloud in the sky. We're having friends over this afternoon for a barbecue and I decided to make fish tacos.  Now, when it comes to flame, I can make a mean steak and juicy burgers and even sausages that make the whole neighborhood s...
You ever notice, how some email subject lines just pull you in? Make you open the email and read it, don't they?So my buddy (and marketing wiz) William sent me a book of kick butt subject lines, and I want to pass it on to you.No sign ups or opt-ins or anything. It's really good. Just right-click...

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