Dirk Johnson's (domaindrivers) Blog

We have a client who is looking for hosting with a built in blog tool, with the blog on the root domain, not a subdomain. Preferably, low cost. and with FTP capability.

Using the WWW effectively as a marketing tool for a real estate agency business has now been proven to be quite beneficial, if you talk to agents who have done it. The profile of a "top performer" in this business is changing dramatically in terms of how they are getting there. Many are using the...

Can anyone confirm that more and more Web-savvy agents are jumping ship to brokers that offer them the kind of deal that they want? That is, smaller splits, no desk fees or other office fees, work-from-home freedom, etc. I have seen it happen, and I am hearing that it is becoming more common. Aft...

In a lot of SEO forums, especially the real estate forums like this one, and others, you will find a contingent of people that insist that "great content" alone will result in huge numbers of links to your website. Well, OK. Sure. I have seen it happen. I can point to a few specific sites where i...

I have been hearing a good bit of lament that the WWW has forced a lot of change in the real estate business. It demands a new set of skills that were just not necessary, even as recently as the boom years of 2000-2005. In many ways, it has. I'd like to add a bit of perspective to that. Real esta...

With my years of experience in the business of link building and SEO, I continue to be frustrated that so many agents consider search optimization to be a hard-to-understand, confusing, technical issue. I blame many of the so-called "SEO celebrities", many of whom deliberately try to make it such...

95% of the "on site" SEO work for a real estate agent site should revolve around the creation of properly formatted "landing pages". Poor landing page construction, combined with a lack of links, is the single biggest handicap that agents put upon themselves, when it comes to good search results....

Everyone loves pie, but pie charts? Well maybe not as much. But using food to make a point sounds appetizing... At every real estate closing, there is a lead generation method that can be assigned as the primary one regarding how that buyer or seller ended up at the table with their agent. People...

Hi all... There seems to be a massive amount of denial among some agents that search engine optimization (SEO) efforts actually lead to CLOSINGS and income. I think that a lot of agents consider SEO to be smoke and mirrors, and are unwilling to address it with an investment of time and money. Are...

There is only one real difference that matters: The attitude and approach of the site owner toward search engine optimization.I have done dozens and dozens of free website ranking analysis on agent sites. Their lack of rankings almost always comes down to the decisions that the agents have made u...